Starting March 10, 2026, the Japanese convenience store chain “Lawson” (locally known as a “Konbini”) will launch a lineup of 10 new products supervised by the strawberry dessert specialist “ICHIBIKO.” These seasonal treats will be released over a span of three consecutive weeks nationwide.
In Japan, strawberries are the iconic fruit of spring. During this season, Japanese Konbini are filled with high-quality, limited-time sweets. For 2026, Lawson has teamed up with ICHIBIKO, a specialist brand that boasts an enthusiastic following among strawberry lovers.
ICHIBIKO is a cafe operated by an agricultural producer in Miyagi Prefecture that cultivates “Migaki Ichigo”—a brand of strawberries so beautiful they are often called “Eating Jewels.” This collaboration brings the expertise of a specialty shop to your local Lawson, offering premium sweets and bakery items that can be enjoyed easily anywhere in Japan.
March 10 Release: Week 1 Focuses on Harmonious Milk and Strawberry Flavors
The first week features three refrigerated desserts from the “Uchi Café” series and one luxurious fruit sandwich.
Uchi Café × ICHIBIKO Strawberry Cookie Choux
A popular Japanese-style “Choux Cream” (Cream Puff) with a focus on texture.
- Release Date: Tuesday, March 10, 2026
- Price: 265 yen (Approx. 1.77 USD)
- Note: Not available in the Okinawa region.
This puff is filled with a rich milk cream made from Hokkaido cream and condensed milk, paired with a strawberry sauce containing real fruit pieces. The fragrant cookie crust, the acidity of the strawberries, and the sweetness of the milk create a truly luxurious flavor.
Uchi Café × ICHIBIKO Chocolat Dome Strawberry
A dome-shaped cake that celebrates the perfect pairing of chocolate and strawberry.
- Release Date: Tuesday, March 10, 2026 (Evening)
- Price: 322 yen (Approx. 1.21 USD)
Inside the snappy chocolate coating lies smooth milk cream and strawberry sauce. Its elegant appearance adds a touch of luxury to any dessert time.
Uchi Café × ICHIBIKO Strawberry Roll Cake
An ICHIBIKO special version of Lawson’s signature “Premium Roll Cake.”
- Release Date: Tuesday, March 10, 2026 (Evening)
- Price: 286 yen (Approx. 1.91 USD) Okinawa: 297 yen (Approx. 1.98 USD)
This fluffy sponge cake wraps around rich mascarpone cream and strawberry sauce. Topped with a fresh strawberry slice, it features a refined sweet-and-sour profile.
ICHIBIKO Strawberry & Whipped Cream Sandwich (with Strawberry Fruit Pieces)
A deluxe version of the “Fruit Sandwich,” a staple of Japanese Konbini culture.
- Release Date: Tuesday, March 10, 2026
- Price: 497 yen (Approx. 3.31 USD)
This sandwich uses the equivalent of 3.5 seasonal strawberries. The special whipped cream, mixed with strawberry fruit pieces, complements the fresh fruit perfectly, making it an ideal choice for lunch or a snack.
March 17 Release: Week 2 Brings Variety with Tarts and Bakery Items
In the second week, the lineup expands to include tarts and cup desserts, along with “Kashi-pan” (sweet bakery bread) perfect for breakfast.
Uchi Café × ICHIBIKO Strawberry Fromage Tart
A tart that strikes a perfect balance between rich cheese and tart strawberries.
- Release Date: Tuesday, March 17, 2026
- Price: 346 yen (Approx. 2.31 USD)
- Note: Not available in the Okinawa region.
A fragrant tart base is layered with strawberry-flavored baked cheese, cheese whipped cream, and strawberry cream. With strawberry jam hidden inside, it offers multiple layers of flavor.
Uchi Café × ICHIBIKO Strawberry Cup Cake
A convenient cup-style shortcake that is easy to eat on the go.
- Release Date: Tuesday, March 17, 2026 (Evening)
- Price: 333 yen (Approx. 2.22 USD)
Layers of sponge cake, mascarpone cream, strawberry custard, and strawberry jelly. Every spoonful offers a different expression of strawberry, making for a highly satisfying treat.
ICHIBIKO Strawberry Shoux Roll Bread
A substantial addition to the bakery menu.
- Release Date: Tuesday, March 17, 2026
- Price: 192 yen (Approx. 1.28 USD)
- Note: Release times may vary by region.
A soft shoux-roll bread filled with strawberry sauce containing real fruit pieces. The gentle texture of the bread balances beautifully with the vivid acidity of the strawberries.
ICHIBIKO Strawberry Swirl Roll Cake
A charming, room-temperature roll cake with a classic look.
- Release Date: Tuesday, March 17, 2026
- Price: 181 yen (Approx. 1.21 USD)
This cake swirls together two types of cream—strawberry and milk—with strawberry jam added as an accent. It brings the specialty shop’s taste to a classic style familiar to many Japanese households.
March 24 Release: Week 3 Features the Famous “Doramocchi” Collaboration
The final week introduces two highlights, including the immensely popular Lawson sweet, “Doramocchi.”
Uchi Café × ICHIBIKO Doramocchi Strawberry
“Doramocchi” is an evolved version of the traditional Japanese “Dorayaki,” famous for its incredibly chewy texture.
- Release Date: Tuesday, March 24, 2026 (Evening)
- Price: 257 yen (Approx. 1.71 USD)
Inside the signature chewy dough is a double layer of strawberry cream and strawberry sauce. The harmony of the unique Japanese “Mochi-mochi” (chewy) texture and strawberries is a must-try.
Uchi Café × ICHIBIKO Strawberry Shortcake Crepe
A unique dessert that packs the deliciousness of a strawberry shortcake inside a crepe.
- Release Date: Tuesday, March 24, 2026
- Price: 333 yen (Approx. 2.22 USD)
- Note: Not available in the Okinawa region.
Moist crepe dough wraps around sponge cake, strawberry cream, and a sauce with diced strawberries. Strawberry chips on top add both color and texture.
Celebrate with a “Senryu” SNS Campaign
To coincide with the product launches, an SNS campaign will be held on X (formerly Twitter).
The theme is a “Senryu” posting campaign. Senryu is a form of short Japanese poetry consisting of 17 syllables in a 5-7-5 pattern, often used to express daily life and emotions. By posting a moment when these sweets made you smile, you can enter a lottery to win a “QUO Card,” a prepaid card widely used in Japan.
How to Participate
- Follow the Official Lawson X Account (@akiko_lawson) 🇯🇵 .
- Use the dedicated generator to create a 5-7-5 Senryu where the last line is “Tsui Fufufu” (meaning “suddenly smiling”).
- Select your favorite dessert image, generate the graphic, and post it on X.
Prizes
Each week, one winner (three total) will receive a QUO card worth 22,000 yen (approx. 146.67 USD). These cards are incredibly convenient for shopping at Konbini and drugstores when traveling in Japan.
Summary: Experience Lawson’s Strawberry Festival in Spring 2026
The collaboration between Lawson and ICHIBIKO starting March 10 is the perfect opportunity to experience the latest in Japanese Konbini sweets.
With new items arriving every week, you can enjoy the taste of the season no matter where you are in Japan. Why not find your favorite strawberry treat at a Lawson this spring and enjoy a special moment?
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