7-Eleven, Japan’s largest convenience store (Konbini) chain, will sequentially release three limited-edition matcha ice cream products across Japan starting April 28, 2026. This special project celebrates “Ice Cream Day” on May 9.
As the scarcity of tea leaves increases due to the global matcha boom, this lineup features luxurious premium Uji matcha from Kyoto. Highlights include the first-ever joint development with “nana’s green tea,” a pioneer of Japanese tea cafes, and a renewed version of a masterpiece that caused a stir at the 2025 Osaka/Kansai Expo.
The History of “Ice Cream Day” (May 9) and Japanese Konbini Culture
In Japan, May 9 is widely celebrated as “Ice Cream Day.” This anniversary was established in 1964 by the Japan Ice Cream Association for sales promotion.
The history of ice cream in Japan began in 1869 when a shop on Bashamichi Street in Yokohama sold it under the name “Aisu-kurin.” Yokohama was known at the time as a port city that was among the first to adopt Western culture.
Today, various events are held across Japan to coincide with this anniversary. 7-Eleven has prepared an even more luxurious lineup than usual to reinforce the impression that “Ice Cream Day means 7-Eleven.” The goal is to provide a “petit luxury” (small indulgence) moment where people can relax with the scent of matcha amidst their busy daily lives.
First-Ever Collaboration with nana’s green tea! A Luxurious “Matcha Parfait” Arrives
The most anticipated product this time is a parfait-style ice cream created in collaboration with “nana’s green tea,” a famous Japanese matcha and tea cafe.
nana’s green tea Matcha Parfait
- Price: 419.04 yen ($2.79)
- Release Date: Sequentially from Tuesday, April 28
- Sales Area: Stores nationwide in Japan
- Manufacturer: Imuraya
This product is based on high-quality ice cream made with “nana’s green tea original blend matcha,” which has a strong aroma and umami, combined with Hokkaido cream. The cup features six layers of materials:
- Rich matcha ice cream
- “Tsubu-an” (sweetened red bean paste) with a refreshing sweetness
- Thick matcha syrup
- Chewy “Mochi” (rice cakes)
- Cookie crunch for accent
Using 100% Uji Matcha! “Waffle Cone Matcha Milk” with a Secret Ingredient
A new addition is also coming to the popular Waffle Cone series from 7-Eleven’s private brand, “7-Premium.”
7-Premium Waffle Cone Matcha Milk
Using 100% Uji matcha from Kyoto, the bitterness of the matcha and the sweetness of the milk are perfectly balanced. It has an elegant taste, as if a “Matcha Latte” popular in Japanese cafes was turned directly into ice cream.
A hint of “salt” is added as a secret ingredient to further highlight the richness of the milk and the flavor of the matcha. Additionally, the waffle cone uses “Kuroto” (brown sugar), enhancing the overall quality as a Japanese sweet with its fragrant and crispy texture. As it is a limited quantity item, early purchase is recommended.
Evolution of an Expo Masterpiece! “Takumi-cha Monaka”
The “Takumi-cha Monaka,” which received extremely high praise when served at the 2025 Osaka/Kansai Expo, is returning with an even better taste.
Takumi-cha Monaka (Matcha Ice Cream Monaka Sandwich)
- Price: 375.84 yen ($2.51)
- Release Date: Sequentially from Tuesday, April 28
- Sales Area: Nationwide in Japan
- Manufacturer: Morinaga & Co.
“Monaka” is a traditional Japanese sweet consisting of thin mochi wafers sandwiching fillings like bean paste. This product uses “Ichiban-cha” (the first harvested, high-quality tea leaves of the year) for 64% of the Uji matcha used.
Get a “Mousou Package” Sticker when Buying Coolish!
Campaign Details
- Period: Starting Thursday, April 30, 2026 (ends when supplies run out)
- Target Products: Lotte Coolish Vanilla, Fragrant Muscat (194.40 yen each / $1.30)
- Distribution: Limited to the first 30 customers per store
- Condition: Purchase 2 target products to receive 1 original sticker.
Popular Year-Round! Check 7-Eleven’s Standard Ice Cream
Recommended Standard Lineup
- 7-Premium Waffle Cone Rich Milk (246.24 yen / $1.64): A perennially popular product characterized by its rich milk flavor.
- 7-Premium Gold “Kin-no-Ice” Waffle Cone Madagascar Vanilla (375.84 yen / $2.51): A product from the premium “Gold” line, luxuriously using rare vanilla.
- 7-Premium Gold “Kin-no-Ice” Azuki Monaka (321.84 yen / $2.15): A monaka ice cream with a perfect balance of carefully selected adzuki beans and ice cream.
- 7-Premium Condensed Milk Shirokuma (397.44 yen / $2.65): Based on a traditional Kagoshima dessert that combines plenty of fruit with condensed milk.
- 7-Premium “Marude Kanjuku Mango” (170.64 yen / $1.14): A bar ice cream known for its unique texture, which feels like eating a real frozen ripe mango.
This Matcha Fair was planned with the desire to showcase the charm of “Wa” (Japanese culture), which is also attracting attention from international tourists. Whether you are visiting Japan or living here, please experience the authentic taste of matcha available only during this season.
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