7-Eleven, a popular destination for tourists visiting Japan, is launching a new “Large Capacity Series” from its budget-friendly private brand, “7-the-Price,” exclusively in the Hokkaido area. Starting Tuesday, March 3, 2026, four new items—including essential seasonings for Japanese home cooking and instant foods—will gradually join the lineup.
These new products achieve exceptionally low prices through innovative raw material selection, logistical efficiency, and simplified package designs. Hokkaido, in particular, has been strengthening its selection of this brand since June 2024. It is currently a unique region in Japan, boasting a rich variety of approximately 60 items ranging from seasonings to daily necessities.
Essential for Japanese Tables! Extra-Large Tubes of Grated Ginger and Garlic
“Grated Ginger” and “Grated Garlic” are basic condiments found in almost every Japanese kitchen. Now, they are available in a surprising extra-large size of 270g (approx. 9.5 oz).
7-the-Price Grated Ginger 270g (approx. 9.5 oz)
- Price: 358 yen (386.64 yen including tax / approx. $2.40)
- Release Date: Rolling out from Tuesday, March 3, 2026
- Sales Area: Hokkaido
This grated ginger is characterized by its refreshing aroma. The 270g volume is equivalent to several times the size of the standard tube types typically sold in Japan. It can be used generously not only as a condiment for Cold Tofu (Hiyayakko) or Sashimi but also for cooked dishes like Ginger Pork (Shogayaki) without worrying about running out.
7-the-Price Grated Garlic 270g (approx. 9.5 oz)
- Price: 358 yen (386.64 yen including tax / approx. $2.40)
- Release Date: Rolling out from Tuesday, March 3, 2026
- Sales Area: Hokkaido
This grated garlic is rich in umami and flavor. Like the ginger, it is provided in a large 270g tube. It can be used for a wide range of dishes, such as seasoning for Gyoza, pasta, or as a base for hearty “stamina” dishes. Having this size at home is extremely convenient as it eliminates the need for frequent repurchasing.
High Quality and Affordable! The Appeal of “Miso Soup Assortment” and “Dashi-no-moto”
Next, let’s look at “Miso Soup,” an indispensable part of traditional Japanese meals, and “Dashi-no-moto,” the key to flavoring many dishes.
7-the-Price Freeze-Dried Miso Soup Assortment (2 types x 6 servings each)
- Price: 598 yen (645.84 yen including tax / approx. $4.00)
- Release Date: Rolling out from Tuesday, March 3, 2026
- Sales Area: Hokkaido
This miso soup uses the latest Japanese freeze-drying technology. Featuring four types of vegetables and fried tofu (abura-age), it combines two types of miso with the “Umami” of bonito, kelp, and shiitake mushrooms. With 12 servings in total, you can enjoy authentic Japanese flavors just by adding hot water. It is perfect for busy mornings or office lunches.
7-the-Price Dashi-no-moto 750g (approx. 26.5 oz)
- Price: 598 yen (645.84 yen including tax / approx. $4.00)
- Release Date: Rolling out from Tuesday, March 3, 2026
- Sales Area: Hokkaido
“Dashi-no-moto” (soup stock powder), concentrated with the flavors of bonito and kelp, comes in an overwhelming volume of 750g. This low price was achieved through bulk production at a single factory and simple, no-frills packaging. It will be a reliable base for all kinds of Japanese cuisine, including simmered dishes (nimono), soups, and Udon broth.
What is the Secret Behind the Low Prices of the “7-the-Price” Brand?
Launched in July 2021, “7-the-Price” is a brand within 7-Eleven Japan that places particular emphasis on the balance between quality and price.
The reason for the low prices isn’t just simple cost-cutting. Thorough efficiency is pursued throughout the process—from the product design stage and selection of raw materials to packaging innovations and manufacturing/logistics processes. It reflects the Japanese Monozukuri (craftsmanship) attitude of “never compromising on taste and quality, while eliminating only the waste.”
Standard Bargain Items Available at 7-Eleven in Hokkaido
In addition to the new releases, many other high-value products are already available at Hokkaido stores.
Loin Ham Off-cuts
- Price: 298 yen (321.84 yen including tax / approx. $2.00)
This is a large-capacity pack of loin ham, ideal for salads and sandwiches. Since it comes as “off-cuts” (kire-oshi), it’s convenient to use directly in cooking without needing a knife.
Cotton Tofu (Momen Tofu)
- Price: 68 yen (73.44 yen including tax / approx. $0.45)
This “Cotton Tofu” is characterized by a firm texture and a strong soybean flavor. Because it holds its shape well, it is the perfect choice for simmered dishes or Agedashi Tofu.
Small Grain Natto
- Price: 58 yen (62.64 yen including tax / approx. $0.39)
Natto is a traditional Japanese fermented health food. By intentionally omitting the “sauce” and “mustard” packets, this low price was made possible. It is highly popular among those who prefer to season it with their own soy sauce or toppings.
Summary: Check Out 7-Eleven When Traveling to Hokkaido!
The large-capacity seasonings and food items introduced this time are innovative products from 7-Eleven Japan that meet modern budget-saving needs. They offer cost performance comparable to supermarkets within the convenience of a Konbini.
The rollout begins in Hokkaido on March 3. If you’re planning a trip to Hokkaido, be sure to stop by a nearby 7-Eleven to check out these impressive sizes and prices for yourself.
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