Body mists from “Her lip to BEAUTY,” the beauty brand produced by popular Japanese celebrity Haruna Kojima, will be released sequentially at FamilyMart stores across Japan starting Friday, April 24, 2026, in limited quantities.
FamilyMart (commonly known as “Famima”) is a uniquely convenient Japanese convenience store, or “Konbini,” with approximately 8,500 locations nationwide. It functions as an essential part of daily infrastructure, offering everything from food to household goods.
This launch introduces the brand’s first-ever body mists, featuring three of the most popular scents from their Eau de Parfum line in portable sizes. Bringing luxury beauty items to the familiar environment of a Japanese Konbini is a groundbreaking initiative.
Three Popular Scents Now Available at FamilyMart
The sophisticated world of “Her lip to BEAUTY” can now be easily experienced at a local Japanese Konbini. The lineup features three scents that have already gained overwhelming popularity among young women in Japan as perfumes. Here are the charming variations, each with its own unique personality.
HLT Body Mist – Nude Pearl
This floral amber scent features lovely tea rose and sweet caramel accented with spicy notes and fresh herbs. It possesses a sophisticated, adult elegance and grace within its sweetness, allowing the wearer to exude a mysterious and enchanting aura. It is a classic fragrance suitable for a wide range of situations, from glamorous parties to everyday office use.
- Release Date: Sequential release starting Friday, April 24, 2026
- Price: 1,550 JPY (approx. $10.33 USD) / 1,705 JPY including tax (approx. $11.37 USD)
- Volume: 45 ml (approx. 1.52 fl oz)
- Available at: FamilyMart stores across Japan
HLT Body Mist – Rosé Blanche
A floral musk fragrance where the gorgeous sweetness of three different types of roses blends with the freshness and transparency of lavender. It creates an elegant, graceful, and feminine impression. It is perfect for when you want to lift your spirits or spend a special moment on your day off. This is a high-quality finish designed for those who love rose-based scents.
- Release Date: Sequential release starting Friday, April 24, 2026
- Price: 1,550 JPY (approx. $10.33 USD) / 1,705 JPY including tax (approx. $11.37 USD)
- Volume: 45 ml (approx. 1.52 fl oz)
- Available at: FamilyMart stores across Japan
HLT Body Mist – Early Morning
A white floral scent based on the delicate notes of white muguet and cashmeran, gently wrapped in the fresh scent of soap (savon). It gives a fresh and clean impression. It is recommended for refreshing in the morning or for relaxing before bed. This is a comfortable scent loved by all genders and suitable for any season.
- Release Date: Sequential release starting Friday, April 24, 2026
- Price: 1,550 JPY (approx. $10.33 USD) / 1,705 JPY including tax (approx. $11.37 USD)
- Volume: 45 ml (approx. 1.52 fl oz)
- Available at: FamilyMart stores across Japan
More Than Just Fragrance! Formulated with Ingredients for Skin Care
These body mists are not only fragrant but also offer excellent skincare benefits. They are luxuriously formulated with three types of high-quality beauty ingredients: hydrolyzed silk, hydrolyzed collagen, and sodium hyaluronate.
Even in environments where air conditioning can cause dryness, such as Japanese offices or trains, a single spray can quickly replenish moisture to the skin. This highly practical item serves both as a fragrance and as a simple moisturizing care tool in one bottle.
Refresh Anytime, Anywhere with a Travel-Friendly Mini Size
The 45 ml (approx. 1.52 fl oz) size is one of its key features. It fits perfectly into mini bags and small cosmetic pouches, which are currently trending in Japan. It is ideal for carrying every day.
You can easily apply the fragrance in any daily situation—during a break at the office, before meeting someone, or as etiquette after a meal. It is extremely convenient as a refreshing item while on the go.
Sophisticated Package Design to Lift Your Mood
The beautiful package design is another highlight. The simple and elegant bottle looks beautiful even when just displayed in a room.
Nuance colors matching the image of each scent have been adopted. The visual beauty further enhances the relaxation effect and excitement. This high-quality design makes it a perfect treat for yourself or a small gift for a friend.
A Growing Fragrance Market and Accessible Luxury Experiences
In recent years, the fragrance market in Japan has been expanding rapidly. In 2024, it reached 57.5 billion JPY (approx. $383 million USD), a 15.0% increase from the previous year. A culture of enjoying various scents according to one’s mood, largely driven by social media among Japanese youth, has taken root. Within this trend, the demand for body mists—which are lighter and easier to use than perfumes—is predicted to rise even further. The Japanese body mist market is expected to reach approximately 47.8 billion JPY (approx. $318 million USD) by 2033.
Previously, “Her lip to BEAUTY” products were mainly sold at limited stores or online. However, by being sold at FamilyMart, which has approximately 8,500 accessible locations across Japan, it becomes easier for more people, including travelers, to purchase them.
Producer Haruna Kojima expressed her expectations for people who will encounter the brand for the first time through this collaboration. This experience symbolizes Japan’s high level of convenience, where high-quality beauty items can be easily purchased at a Konbini. Since these are limited-edition items, be sure to check the scents at a nearby FamilyMart when you visit Japan.
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