The overwhelmingly popular “Matcha Smoothie” is rolling out sequentially at 7-Eleven “Konbini” (convenience stores) across Japan starting April 21, 2026. This product is a legendary menu item that sold over 1,000 cups a day at the Osaka-Kansai Expo. You can easily enjoy the taste of traditional Japanese tea blended perfectly by the latest smoothie machines.
The Long-Awaited Revival! Two Types of “Matcha Smoothies” in Collaboration with Historic Shops Across Japan
The “Seven Café Smoothie” series, made with machines installed inside 7-Eleven stores, is extremely popular in Japan. This time, two types of matcha smoothies carefully crafted with specific origins and production methods will be released by region.
These drinks are packed with the expertise of historic tea merchants (long-established traditional tea specialty shops) from “Kyoto” and “Shizuoka,” who preserve Japanese traditions. It is a high-quality cup (about 10 fl oz) that perfectly matches both the global matcha boom and the rising health consciousness.
Kyoto Tradition! The “Uji Matcha Smoothie” Supervised by Kitagawa Hanbee Shoten, Boasting Over 160 Years of History
The first is the “Uji Matcha Smoothie,” which uses matcha from “Kitagawa Hanbee Shoten,” a historic shop established in 1861 in Gion, Kyoto.
Kitagawa Hanbee Shoten is a prestigious merchant that has won the highest award at Japan’s tea competitions 11 times. Kyoto’s “Uji Matcha” is characterized by its strong umami and rich aroma, created by growing the tea leaves shielded from sunlight, making it essential for Japanese soul food and traditional sweets.
Recently, their cafe “Gion Kitagawa Hanbee” in Kyoto has become incredibly popular with overseas tourists. Now, you can experience that authentic taste at 7-Eleven konbini locations all over Japan.
“Uji Matcha Smoothie” Product Information and Release Areas
- Price: 389 yen (420.12 yen with tax) / approx. $2.55 USD ($2.75 USD with tax)
- Released on Tuesday, April 21: Fukushima Prefecture, Kanto Area
- Released on Tuesday, April 28: Hokkaido, Tohoku Area (excluding Fukushima Prefecture), Niigata Prefecture, parts of Tokai Area
- Released on Tuesday, May 5: Kyushu Area
- Released on Tuesday, May 12: Kansai, Chugoku/Shikoku, Okinawa Area
Shizuoka’s Craftsmanship! “Aromatic Matcha Smoothie” by the Pioneer “Marushichi Seicha”
The second is the “Aromatic Matcha Smoothie,” featuring matcha from “Marushichi Seicha,” a historic tea merchant in Fujieda City, Shizuoka Prefecture.
Shizuoka Prefecture is one of Japan’s largest tea-producing regions. Founded in 1907, Marushichi Seicha is a pioneer that started manufacturing matcha for the first time in Shizuoka in 1998.
They deeply value the desire for people to “drink truly delicious tea.” In this new smoothie, their specialized techniques are used to bring out the rich, full aroma of the tea to its maximum potential.
“Aromatic Matcha Smoothie” Product Information and Release Areas
- Price: 389 yen (420.12 yen with tax) / approx. $2.55 USD ($2.75 USD with tax)
- Released on Tuesday, April 28: Parts of Tokai Area, Nagano Prefecture, Yamanashi Prefecture, Hokuriku Area
The Shock of Over 1,000 Cups a Day at the Osaka-Kansai Expo! Social Media Quality Hype
This matcha smoothie has been generating massive buzz for some time. Notably, at the 7-Eleven inside the Osaka-Kansai Expo venue, it set an astonishing record of selling over 1,000 cups per day.
Many fans have also posted their reviews on social media:
- “The matcha flavor is incredibly rich and absolutely the best!”
- “I was blown away when I drank it at the Expo, so I’ve been waiting for its return.”
- “The ice-cold texture and authentic aroma are simply irresistible.”
7-Eleven’s smoothies are made by setting a frozen cup from the store’s freezer (about 0.44 lbs in weight) into a dedicated machine, which blends them one cup at a time on the spot. Thanks to this technology, you can enjoy the fresh taste and aroma of the ingredients just as they are.
It is a luxurious drink that lets you easily and casually enjoy the taste of traditional Japanese matcha. When you visit Japan, be sure to experience this “green whirlwind” at a nearby 7-Eleven konbini!
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