“Lawson Store 100,” a popular Japanese convenience store (konbini) chain, is launching an attractive campaign starting in April 2026 to support household budgets. Amidst rising prices, they are renewing their staple “Roll Bread” series with more affordable prices while maintaining the same delicious quality. In addition, a variety of new items will be released, including indulgent sweet buns for a personal treat, hearty large-portion cold noodles perfect for the early summer heat, and traditional Japanese “Wagashi” sweets to celebrate “Children’s Day” (Tango no Sekku).
A Friend to Breakfast! Three Staple Roll Breads Renewed with Surprising Price Cuts
Lawson Store 100 locations across Japan will implement budget-friendly initiatives starting April 1, 2026. The “Butter Roll” series, a staple for breakfast and snacks, will see a price reduction through clever adjustments to the dough recipe—all while maintaining its high quality.
The following three varieties will be renewed:
- Butter Rolls (5 pieces): 118 yen (approx. $0.79 USD) (127 yen including tax, approx. $0.85 USD)
- Butter Rolls with Margarine (5 pieces): 118 yen (approx. $0.79 USD) (127 yen including tax, approx. $0.85 USD)
- Raisin Rolls (5 pieces): 118 yen (approx. $0.79 USD) (127 yen including tax, approx. $0.85 USD)
All items will be available starting April 1, 2026. At a time when new life stages often lead to increased expenses, having daily bread at a more affordable price is a significant benefit. Their moist texture and subtle sweetness are the hallmarks of a timeless Japanese staple. These new prices were made possible through corporate effort despite the challenging environment of rising raw material costs.
Sweet Treats to Relieve Fatigue! Two New Pastries with Carefully Selected Ingredients
Perfect for an April afternoon when the stress of a new environment can take its toll, these “reward buns” will debut on April 8. Here are two highly anticipated products focusing on texture and ingredient combinations.
Rich Milk Indulgence! Enchanting Cream Bun
- Product Name: Enchanting Cream Bun (Miwaku no Cream Pan)
- Price: 118 yen (approx. $0.79 USD) (127 yen including tax, approx. $0.85 USD)
- Release Date: April 8, 2026
This product is a luxurious upgrade of the “Cream Pan” (Custard Bun) popular in Japanese convenience stores. It features a double-layered filling of custard cream made with rich Hokkaido milk and a dense milk whipped cream. Designed for those who truly appreciate high-quality cream, it is an irresistible treat for anyone with a sweet tooth.
Crunchy Texture! Sweet Apple Bun
- Product Name: Sweet Apple Bun
- Price: 118 yen (approx. $0.79 USD) (127 yen including tax, approx. $0.85 USD)
- Release Date: April 8, 2026
This item stands out for its delightful texture. Inside the bun are diced apples with a satisfyingly crisp bite. The surface is coated with icing (sugar glaze) before baking, creating a perfect harmony between the sugar’s sweetness and the apple’s refreshing acidity.
Enjoy Traditional Japanese Culture Easily! “Kashiwa-mochi” Series
With “Children’s Day” (May 5) approaching, seasonal Japanese sweets are also joining the lineup. “Kashiwa-mochi” (rice cakes wrapped in oak leaves) is a quintessential tradition from spring to early summer in Japan and is a hit at Lawson Store 100 every year.
Enjoy the Classic Taste with a 2-Piece Pack
- Kashiwa-mochi Tsubu-an (2 pieces): 138 yen (approx. $0.92 USD) (149 yen including tax, approx. $0.99 USD)
- Kashiwa-mochi Koshi-an (2 pieces): 138 yen (approx. $0.92 USD) (149 yen including tax, approx. $0.99 USD)
- Release Date: April 8, 2026 (April 9 for the Kanto area)
These chewy rice cakes wrapped in fragrant oak leaves are the perfect accompaniment to Japanese tea. You can choose between “Tsubu-an” (chunky red bean paste) and “Koshi-an” (smooth red bean paste) according to your preference.
Two Flavors at Once! Two-Color Assortment Pack
- Product Name: Two-Color Kashiwa-mochi (Koshi-an & Mugwort Tsubu-an, 2 pieces)
- Price: 138 yen (approx. $0.92 USD) (149 yen including tax, approx. $0.99 USD)
- Release Date: April 8, 2026 (April 9 for the Kanto area)
For those who want to enjoy two different flavors at once, this set is highly recommended. It includes one classic white rice cake filled with smooth “Koshi-an” and one “Yomogi” (Japanese mugwort) grass cake filled with chunky “Tsubu-an,” offering the fragrant scent of spring.
Beat the Heat with Hearty Portions! “Large Bukkake Noodle” Series
As temperatures gradually rise toward the end of April, a lineup of highly satisfying “Cold Noodles” will be introduced all at once on April 29.
The impressive lineup includes four varieties:
- Large Bukkake Cold Udon: 298 yen (approx. $1.99 USD) (322 yen including tax, approx. $2.15 USD)
- Large Bukkake Cold Soba: 298 yen (approx. $1.99 USD) (322 yen including tax, approx. $2.15 USD)
- Large Bukkake Cold Somen: 298 yen (approx. $1.99 USD) (322 yen including tax, approx. $2.15 USD)
- Large Bukkake Hiyashi Chuka (Cold Ramen): 298 yen (approx. $1.99 USD) (322 yen including tax, approx. $2.15 USD)
The release date is April 29, 2026. All of these products come in “Large Portions” (Oomori) and are characterized by their refreshing, smooth texture. They are perfect for a quick lunch on a busy day or as a substantial main dish for dinner, easily available at stores nationwide.
From the bold move of slashing bread prices to seasonal traditional sweets, Lawson Store 100’s new April products are designed to support and enrich daily life in Japan.
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