Japanese convenience stores, or “konbini,” are not just places to buy snacks and drinks; they are treasure troves where you can find high-quality, limited-edition products that rival those of specialty stores. The quality of their cosmetics, in particular, often surprises travelers from around the world.
This autumn, Japan’s major convenience store chain, FamilyMart, is launching a very special collection of organic skincare and cosmetics featuring the globally beloved “Pokémon.” This dream collaboration is between “Mitea ORGANIC,” an authentic organic skincare brand available at FamilyMart, and “Poké Peace,” a theme that depicts the peaceful, relaxed daily lives of Pokémon. The collection will be available in limited quantities at FamilyMart stores nationwide starting October 21, 2025. Fusing Japanese convenience store culture, Pokémon, and high-quality Japanese cosmetics, this collection is available only for a short time and will surely be the perfect choice for a personal keepsake or a gift for friends back home.
What is “Mitea ORGANIC”? The Secret to Its High Quality
“Mitea ORGANIC” is no ordinary convenience store cosmetic line. It is a genuine organic brand produced by “Cosme Kitchen,” a famous and respected organic cosmetics select shop in Japan. With formulas that maximize the power of botanicals, the brand has won numerous awards from Japanese beauty magazines since its launch, earning high praise from beauty experts. The brand’s philosophy—”to make daily skincare a happy time for your skin and soul”—resonated with the gentle, peaceful world of “Poké Peace,” leading to this special collaboration.
Full Lineup Details: Too Cute to Choose Just One!
A total of seven types of items, from skincare to makeup, will be released, featuring the relaxed expressions of Pikachu, Piplup, Rowlet, and more.
- Cleansing Serum Oil (1,848 JPY, tax included): An oil cleanser that gently removes even stubborn makeup. No double cleansing is required, and it can be used with wet hands, making it extremely convenient for use in a hotel bathroom during your travels.
- Aqua Serum Wash (1,188 JPY, tax included): A facial wash formulated with clay and charcoal. The dense, bouncy foam thoroughly cleanses pores, leaving your skin feeling smooth and refreshed.
- Whitening Serum Lotion (Quasi-drug) (1,991 JPY, tax included): In Japanese skincare, “whitening” refers to brightening the skin and helping to prevent dark spots and freckles. This lotion contains a Vitamin C derivative to help you achieve clear, radiant-looking skin.
- Repair Milk (1,991 JPY, tax included): A highly moisturizing milk that can also be used as an “all-in-one” product, functioning as a lotion, serum, and moisturizer. It’s perfect for when you want to pack light for your trip, as you can complete your skincare routine with just this one bottle.
- Aroma Mist (for Hair & Body) (1,320 JPY, tax included): A convenient mist that can be used on both hair and body. It refreshes odors (like those after a meal) while moisturizing with the power of botanicals. It features a gentle “Yaso Bloom Bouquet” scent.
- Mini Size Kit (1,650 JPY, tax included): A perfect trial set containing mini sizes of the popular Cleansing Oil and Repair Milk. It’s ideal for travel.
- Serum Oil Lipstick (6 shades total, 995 JPY each, tax included): A lipstick that moisturizes your lips with beauty oils while providing beautiful color. For this collection, a special lineup of six shades is available, including three new limited-edition colors. Each color features a different Pokémon, making them highly desirable collector’s items.
- 01 Mandarine Confite (Tandemaus)
- 02 Marron Glacé (Rowlet)
- 05 Figue Pink (Piplup)
- 06 Kaminari Clear (Pikachu) *New Limited Color*
- 07 Chu Chu Pink (Pichu) *New Limited Color*
- 08 Fairy Renga (Mimikyu) *New Limited Color*
Summary
Quality, cuteness, and exclusivity, all made possible by a Japanese convenience store. The “Mitea ORGANIC” and “Poké Peace” collection, which embodies all of these qualities, is a limited-time release starting from October 21, 2025. The products will only be available while supplies last. When you visit Japan, be sure to check your local FamilyMart and enjoy this special collaboration. You’re bound to find a wonderful souvenir that will brighten up your trip.
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