Japanese convenience store giant FamilyMart has signed an official sponsorship agreement with the professional baseball powerhouse, the Fukuoka SoftBank Hawks. To celebrate this partnership, a special “collaboration store” fully decorated in the team’s colors will open in Fukuoka City on Monday, March 2, 2026, for a limited time. This project creates a new “holy ground” for fans, where Japan’s unique convenience store (Konbini) culture meets the excitement of professional baseball.
A Powerhouse Team and Konbini Join Forces: The Goal of the Sponsorship
Behind this project is FamilyMart’s mission to become the “most loved store in the local community.” Their partner, the Fukuoka SoftBank Hawks, is one of Japan’s premier teams, competing in the Pacific League of Nippon Professional Baseball (NPB). Since the team’s inception in 2005, they have achieved numerous league titles and Japan Series championships, boasting immense popularity centered in their home city of Fukuoka.
This partnership, signed in January 2026, goes beyond a simple advertising contract. By collaborating with the Hawks—a team deeply rooted in the local community—FamilyMart aims to become a more familiar and energizing presence for residents. For fans in Fukuoka, having their daily convenience store transformed into a hub for their favorite team is incredibly exciting news.
Adjacent to the Stadium! The Transformation of “FamilyMart Galleria Sea Hawk”
The highlight of this collaboration is the “FamilyMart Galleria Sea Hawk” store, located right next to the team’s home stadium, the Mizuho PayPay Dome Fukuoka. From March 2, 2026, to February 28, 2027, the entire store will be immersed in the world of the Hawks for approximately one year.
Stunning Wrapping Design and Interior Decorations
The store’s exterior features massive “wrappings” depicting intense game scenes and dynamic players in action. Just looking at the glass panels and walls is enough to get fans pumped up before a game.
Step inside, and the Hawks universe continues. From the checkout counters to the display shelves, designs featuring player visuals and the official mascots, Harry Hawk and Honey Hawk, are integrated throughout the store. Daily shopping is transformed into a special experience that feels as if you’ve stepped into the stadium itself.
A Must-Visit for Fans! Official Goods and Limited Print Services
This collaboration store offers more than just a visual makeover; it also provides exclusive services:
- Official Goods Sales: Fans can purchase official Hawks merchandise inside the store without having to visit the stadium shops.
- Famima Print: Using the multi-function copier in-store, fans can use the “Famima Print” service to instantly print high-quality photos (bromides) of their favorite players’ most iconic moments.
Store Information:
- Store Name: FamilyMart Galleria Sea Hawk
- Address: 2-2-3 Jigyohama, Chuo-ku, Fukuoka City, Fukuoka Prefecture
- Period: March 2, 2026 (Mon) – February 28, 2027 (Sun) (Planned)
A New Spot to Experience Japanese Baseball Culture
This initiative is sure to bring new energy to the city of Fukuoka. The collaboration store serves as a vital spot where fans can feel the team’s passion at any time, not just before or after a game at the Dome.
If you have the chance to visit Japan during the 2026 season, be sure to stop by the FamilyMart Galleria Sea Hawk in Fukuoka. Surrounded by powerful visuals of the players, you can enjoy the best of Japanese pro baseball culture and the convenience of a Konbini all at once.
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