Starting December 9, 2025, a unique candy themed around the combination of red bean paste and butter, “an-butter,” will be available in limited quantities from the Japanese convenience store chain, FamilyMart Japan. Its name is “An-Butter Numa Candy” (An-Butter Swamp Candy). It’s a rich candy that offers the simultaneous feelings of guilt and happiness, almost as if you were eating “just an-butter” by itself.
A Candy Born from the “An-Butter” and “Guilty Pleasure Gourmet” Trends
“An-butter” is an increasingly popular flavor in recent years, combining “anko,” a traditional Japanese sweet red bean paste, with rich butter. While conventionally spread on toast, it has recently become the star of various desserts, including pancakes and ice cream.
At the same time, the keyword “haitoku gourmet” (guilty pleasure gourmet) has become a trend in the Japanese sweets market. This refers to a style of eating where one enjoys what they love to the fullest without worrying about calories or sugar, even while feeling a sense of guilt.
The new “An-Butter Numa Candy” is a fusion of these two trends: “an-butter” and “guilty pleasure gourmet.”
The Latest in the Hit “Guilty Pleasure Candy” Series
This candy was developed by Kanro, the confectionery company known for “Kanro Ame” and “Pure Gummy.” In 2022, the company released “Butter Candy Tobuzo” (This Butter Candy Will Blow You Away), which became a hot topic for its rich flavor that was just like eating butter itself. Its catchy product name and concept gained significant attention on social media and became a major hit.
Following this success, Kanro developed a series of “guilty pleasure candies” with unique names, such as “It’s Fresh Cream Candy, You Know” and “Honey Butter Candy, I Guess?”. The series has gained many fans for offering a candy that provides a rich dessert-like experience.
Recreating the Rich Taste of An-Butter in a Candy
The fourth installment in the series, “An-Butter Numa Candy,” is, as its name suggests, a product that pursues the rich flavor of an-butter.
The candy uses aromatic fermented butter, allowing the sweetness of the anko and the richness of the butter to fill your mouth. It’s not just sweet; the saltiness of the butter acts as an accent, creating a rich experience that truly feels like you are licking an-butter itself.
The package design is also distinctive. It features a motif of perfectly toasted an-butter toast, with the hashtag “#あんバター沼” (#AnButterNuma) printed prominently. This design is intended to encourage posts on SNS (Social Networking Services) and includes a playful element that makes you want to snap a photo and share it.
It can be described as the perfect sweet for when you want a change of pace during a break from work or study, or as a small reward for yourself.
Product Information
Product Name: An-Butter Numa Candy
Release Date: From Tuesday, December 9, 2025
Price: 138 JPY (tax included)
Contents: 26g
Where to Buy: FamilyMart stores all across Japan
Note: Availability is limited, and sales will end once stock runs out. Some stores may not carry the product.
About the Manufacturer, Kanro
Kanro Inc. is a long-established Japanese confectionery manufacturer founded in 1912. Starting with its namesake “Kanro Ame,” the company has continued to develop products loved by many over the years, including “Kenko Nodo Ame” (Health Throat Candy), a pioneer in the throat lozenge market; “Kin no Milk” (Golden Milk), which holds the top share in the milk candy market; and “Pure Gummy,” a leader in the gummy market.
In recent years, Kanro has continued to take on innovative challenges while preserving its traditions, such as operating its directly-managed store “Hitotubu Kanro” to share the new charms of candy, and promoting its corporate vision “Kanro Vision 2.0,” which aims to contribute to a sustainable future.
This is a unique and delicious new sweet that can be found in Japanese convenience stores. When you visit Japan, be sure to look for this “An-Butter Numa Candy” at a FamilyMart.
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