“Rummy,” the chocolate with a sophisticated, adult taste of rum-soaked raisins, has been cherished by countless fans for many years. To celebrate the brand’s 60th anniversary, its manufacturer, Lotte, is releasing a groundbreaking new product. Its name is “Non-Al Rummy.” This special chocolate will be available for sale starting Tuesday, December 16, 2025, exclusively at convenience stores and station kiosks nationwide in Japan.
Long-Awaited by Fans! A “Rummy” You Can Enjoy Anytime, Anywhere
“Rummy” is a rich, aromatic liqueur chocolate that combines succulent rum-soaked raisins with fresh “nama” chocolate. Since its launch in 1965, its authentic flavor has captivated many adults and has become a beloved winter staple. However, because it contains alcohol, many fans have often expressed sentiments like, “I love it, but I can’t eat it at work or before driving,” and “I have to avoid it during pregnancy or while breastfeeding.”
In response to these voices, the non-alcoholic “Non-Al Rummy” has finally been created. By keeping the alcohol content below 0.05%, fans who previously had to be selective about when and where they ate it can now fully enjoy that “Rummy feeling” anytime, anywhere.
A New Form of Chocolate Born from Growing Health Consciousness
Behind this product is the recent rise in health consciousness in Japanese society. The non-alcoholic beverage market has grown approximately 1.4 times over the past decade, and an increasing number of people are choosing a “sober curious” lifestyle, opting not to drink alcohol. Lotte has taken note of this trend and is attempting a new approach to the non-alcoholic market from the world of confectionery.
“Non-Al Rummy” can be described as a product perfectly suited for our times. The launch of this innovative product in Japanese convenience stores—places that are closest to people’s daily lives—is a very interesting development. Japanese convenience stores are not just convenient; they are also places that are highly attuned to social changes and consumer needs, acting as trendsetters for new culture.
Product Details and Features
Product Name: Non-Al Rummy
Release Date: Tuesday, December 16, 2025
Sales Channels: Exclusive to convenience stores and station kiosks nationwide in Japan
Contents: 42g
Price: Open price (estimated retail price around 224 yen, tax included)
The greatest feature of “Non-Al Rummy” is, of course, that while being non-alcoholic, it faithfully reproduces the rich rum and raisin flavor of the original “Rummy.”
According to the development team, achieving the ideal aroma while adhering to the strict alcohol limits was extremely difficult, and they went through great pains in selecting the right flavorings and ingredients. However, after much trial and error, they succeeded in creating a “Rummy-like flavor” that will satisfy the fans.
The packaging has also been thoughtfully designed. Anticipating the demand from people going out during the year-end and New Year holidays, they have adopted a resealable pouch format that is convenient for carrying around. The chocolates are bite-sized, making them easy to eat on the go or during a work break without getting your hands dirty. Whereas the original “Rummy” was mainly enjoyed during relaxing evening hours, “Non-Al Rummy” is set to accompany you through all scenes of the day.
A New Way to Enjoy, Born from 60 Years of History
In the 60-year history of “Rummy,” the debut of a non-alcoholic version marks a major milestone. This is wonderful news not only for the long-time fans who have loved Rummy over the years, but also for those who were curious about its taste but are not fond of alcohol.
When you stop by a convenience store in Japan, be sure to look for this special chocolate. It’s a piece of Japanese pop culture and a testament to the beautiful story of a long-loved brand evolving with the times. With just one bite, you’ll experience its rich aroma and feel the spirit of Japanese craftsmanship.
Source: 「ラミー」発売60周年！急拡大するノンアルコール市場へお菓子で本格参入いつでも、どこでも、ラミー気分を味わえる！『のんあるラミー』12月16日（火）全国(コンビニエンスストア・駅売店)で発売
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