FamilyMart in Japan is launching a new cup soup that lets you easily enjoy the popular “Mala Tang” flavor currently buzzing on social media. Starting Tuesday, December 9, 2025, the “Vermicelli Noodle Mala Tang Flavor” will be available in stores all across Japan as part of FamilyMart’s private brand, “Famimaru.”
In recent years, specialty Mala Tang shops have been opening one after another in Japan, gaining many fans with its unique spiciness and numbing sensation. It’s the perfect soup dish for warming up on a cold winter day or when you’re craving an exciting flavor.
A Trend Takes Hold in Japan! What is “Mala Tang”?
“Mala Tang” is a soup dish that originated in the Sichuan province of China. Its most defining characteristic is a complex, deep flavor that combines the tongue-numbing sensation of Sichuan peppercorns (huajiao) with the fiery heat of chili peppers. This combination of “má” (numbing) and “là” (spicy) has created an unforgettable, “addictive taste” that has exploded in popularity in Japan, particularly among young people.
In specialty shops, it’s common to create your own original soup by selecting your favorite ingredients from a display case filled with vermicelli, noodles, various vegetables, mushrooms, and meats. This high level of customization has become a hot topic on social media for being photogenic, and the dish is so popular that shops often have long lines at lunchtime.
Now, FamilyMart, one of Japan’s leading convenience store chains, has developed this authentic flavor into a cup soup that can be enjoyed anytime, anywhere.
The “Vermicelli Noodle Mala Tang Flavor”: A Pursuit of Authentic Taste
The newly released “Vermicelli Noodle Mala Tang Flavor” is the first Mala Tang flavor to debut in the cup soup series from “Famimaru,” FamilyMart’s private brand.
Product Details
Product Name: Vermicelli Noodle Mala Tang Flavor
Price: 188 yen (203 yen including tax)
Release Date: Tuesday, December 9, 2025
Release Area: All across Japan
The soup developed for this product delivers a powerful combination of numbing Sichuan peppercorns and hot chili peppers. By incorporating over 10 different spices, including Five-Spice Powder (wǔxiāng fěn), it achieves an authentic and aromatic flavor that goes beyond mere spiciness.
The ingredients include black wood ear mushrooms, a classic and popular topping in Mala Tang. Their crunchy texture serves as a perfect accent to the smooth vermicelli noodles.
Furthermore, this product is designed to be very satisfying. It contains more vermicelli noodles compared to other products in FamilyMart’s cup soup series, making it a substantial dish for lunch or a light meal. It’s also an ideal choice for a busy day or a late-night snack.
When you visit Japan, be sure to stop by a nearby FamilyMart and give this exciting and delicious “Vermicelli Noodle Mala Tang Flavor” a try. It’s the perfect opportunity to experience the unique quality of Japanese convenience stores and easily sample an authentic, trending flavor.
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