A special lucky bag released by the Japanese convenience store FamilyMart for the year-end and New Year holidays is creating a huge buzz. It’s called the “Fami-Matsu-Ken Lucky Bag,” a collaboration product with the actor and singer Ken Matsudaira.
Ken Matsudaira is a national star, particularly known for the historical drama “Abarenbo Shogun.” However, his hit song “Matsuken Samba II” has also been gaining recognition abroad as a cheerful tune loved across generations.
In Japan, there is a culture where many stores sell “fukubukuro” (lucky bags) at the start of the New Year. These are mystery bags filled with products worth more than their price. This time, FamilyMart has blended this traditional Japanese New Year’s fun with the unique entertainment value of Ken Matsudaira.
The lottery application for this “Fami-Matsu-Ken Lucky Bag” began online on November 11, 2025, and in just four days, applications flooded in, exceeding the target by over 138%. Coincidentally, the number “138” can be read as “san-ba” in Japanese, which has created even more excitement among fans.
Lottery Applications Close November 24th! How Can You Get One?
This lucky bag is not available for direct purchase; it is sold via a lottery system. With fans of FamilyMart and Matsuken all across Japan paying close attention, it might be a bit difficult to get one.
Lottery Application Period: Until 23:59 on Monday, November 24, 2025
Winner Notification: Emails will be sent sequentially starting from Wednesday, November 26, 2025
Product Pickup Period: From 10:00 on Thursday, January 1, 2026, to 23:59 on Wednesday, January 14, 2026
Only one entry is allowed per person, and a lottery will be held if there are many applicants. If you’re interested, please check the official website for more details.
https://famima-online.family.co.jp/item?itemCode=100157486379331030
A Grand Reveal of What’s Inside the “Fami-Matsu-Ken Lucky Bag”!
The biggest appeal of a lucky bag is, of course, its contents. Let’s take a detailed look at what’s inside this special bag.
Fami-Matsu-Ken Stainless Steel Tumbler
This stainless steel tumbler features a luxurious, eye-catching gold body. It is designed with Ken Matsudaira’s name and his “geimon,” an emblem used in his entertainment activities.
With excellent heat and cold retention, you can enjoy popular Japanese convenience store freshly brewed coffee or cold tea at the perfect temperature anytime. It’s a must-have item that is both practical and satisfies a fan’s desire for ownership.
Fami-Matsu-Ken Giant Playing Cards
One of the star items in this lucky bag is this set of oversized playing cards. At W100×H140mm, they are a size larger than standard cards and make a huge impact.
The card designs are full of Ken Matsudaira’s unique sense of fun. In particular, the trick where placing the “3” and “8” cards together can be read as “Samba” is sure to bring a smile to anyone’s face, fan or not.
Furthermore, the J (Jack), Q (Queen), K (King), and two Joker cards feature Ken Matsudaira in special costumes and poses, making them enjoyable not just for games but also as decorative items for your room.
Fami-Matsu-Ken Placemat
This is a placemat designed with Ken Matsudaira’s smile against a vibrant gold background. Using it will make your daily meals feel as festive as a carnival.
Even when eating a bento box or onigiri (rice ball) from a Japanese convenience store, simply laying down this mat transforms it into a special mealtime. It’s an item that adds a touch of fun to everyday life.
Coupon Booklet Worth 3,000 Yen
This lucky bag includes not only merchandise but also a very valuable coupon booklet. The total value is an impressive 3,000 yen.
The contents are as follows:
Famichiki: 5 coupons for 200 yen off
Onigiri (Rice Balls): 7 coupons for 100 yen off
Desserts: 7 coupons for 100 yen off
Bread: 6 coupons for 100 yen off
“Famichiki” is FamilyMart’s signature boneless fried chicken and is one of the most popular convenience store food items in Japan. With these coupons, you can enjoy the taste of Japanese convenience stores at a better price. The long expiration date, until May 31, 2026, is also a great feature.
Test Your New Year’s Luck! A Chance to Win an Autograph or 10,000 Yen in Points
The fun of the lucky bag doesn’t stop there. As a bonus, one “Fami-Matsu-Ken Omikuji Good Luck Card” is randomly included.
“Omikuji” are traditional Japanese paper fortunes drawn at shrines and temples, often used to tell one’s fortune for the New Year.
This card holds an even bigger surprise.
- One in every 3,000 bags will contain a card with Ken Matsudaira’s actual autograph.
- One in every 500 bags will contain a FamiPay Gift Card worth 10,000 yen.
“FamiPay” is FamilyMart’s smartphone payment app. If you win, 10,000 yen worth of points will be credited, which can be used for shopping at FamilyMart stores all across Japan.
This is truly the perfect way to test your luck for the start of 2026.
You can find detailed ordering instructions at this link.
https://famima-online.family.co.jp/guidance
Japanese convenience stores are not just convenient; they constantly entertain us with fun projects like this. If you have the chance to be in Japan during this time, why not try your luck for the New Year with FamilyMart’s “Fami-Matsu-Ken Lucky Bag”?
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