Japanese convenience store chain FamilyMart is releasing “Akitakomachi from Akita Prefecture 1kg,” allowing customers to easily enjoy the new rice harvest of 2025. This product offers the popular “Akitakomachi” brand rice—known for its chewy texture and natural sweetness—in an easy-to-use 1kg package. The release date is Tuesday, October 28, 2025, and the price is 1,279 yen (1,381 yen including tax).
Easily Enjoy the Chewy Texture of “Akitakomachi” New Harvest Rice
In Japan, there is a culture of enjoying “shinmai,” or new harvest rice, every autumn. Shinmai is characterized by its high moisture content, which results in a fluffy, aromatic texture when cooked, making it a seasonal delicacy that many Japanese people eagerly await.
The rice being released by FamilyMart is the new harvest of “Akitakomachi,” one of the most popular rice brands in Japan. “Akitakomachi” is beloved for its stickiness and elasticity, offering a chewy texture and a natural sweetness that deepens with every bite. The name is a tribute to Ono no Komachi, a famously beautiful poet said to have been born in Akita Prefecture. It is also highly regarded for its ability to remain delicious even when cold, making it perfect for bento boxes and onigiri (rice balls). The ability to easily purchase such high-quality 2025-harvest “Akitakomachi” at a local FamilyMart is certainly welcome news.
The Perfect 1kg Size! What’s the Story Behind It?
The reason for releasing this convenient 1kg size is tied to modern Japanese lifestyles and social circumstances. In recent years, rice prices have been trending upward due to factors like unpredictable weather, leading many households to hesitate before buying large bags. Furthermore, with the increase in single-person and small households, there is a growing demand to “finish rice while it’s fresh” and “try various types of rice.”
In response to these trends, FamilyMart has developed this 1kg product so that more people can easily savor the taste of new harvest rice. This size reduces concerns about rice going stale, allowing consumers to enjoy high-quality fresh rice at its peak. As rice is an essential staple of the Japanese diet, a consumer-focused product like this is highly appealing.
Product Information Summary
Here are the details for the new product.
Product Name
Akitakomachi from Akita Prefecture 1kgPrice
1,279 yen (1,381 yen including tax)Release Date
Tuesday, October 28, 2025Availability
Select stores (approx. 4,700) excluding Okinawa PrefectureSome stores may not carry this product, so please check with your local FamilyMart.
Details
This is the 2025 new harvest of “Akitakomachi,” a rice brand known for its chewy texture and natural sweetness.
New harvest rice is a quintessential taste of autumn in Japan. Don’t miss this opportunity to easily try the highly popular “Akitakomachi” brand, now available at FamilyMart. Whether you live in Japan or are just visiting, why not stop by a nearby FamilyMart and savor the taste of the autumn harvest with a bowl of freshly cooked rice?
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