Japan has a beloved national snack called “Baby Star Ramen.” This long-selling product features a uniquely crispy texture, reminiscent of crushed ramen noodles turned into a snack. The manufacturer behind this unique treat, Oyatsu Company, is launching an astonishing new product on January 19, 2026.Its name is ‘Baby Star Deka-I Ramen (Chicken Chicken Chicken Rich Chicken Flavor)’.
Notice the word “Chicken” repeated three times in the product name. This isn’t just wordplay; it reflects the manufacturer’s confidence. While many flavors have appeared over the years, this product is a return to the roots, focusing intensely on the original “Chicken Flavor”.It’s a true chicken-centric masterpiece, featuring three distinct flavor layers: “soup,” “sauce,” and “powder.” From the perspective of a Japanese convenience store enthusiast, let’s explore the appeal of this new product.
Basic Info: Why You Should Look for It in Japanese Convenience Stores
First, here’s the basic information on where to find this product. It will be available for early purchase at Seven-Eleven stores nationwide (Japan’s largest convenience store chain). Popular items often sell out quickly, so finding it would be very lucky.
The price is 140 yen (151.20 yen including tax, approximately 1.00 USD). Considering you’re getting a Japanese snack experience packed with attention to detail at this affordable price, it’s a great deal. The net weight is 68g (approximately 2.4 oz). This is the perfect size for either enjoying it all yourself and feeling satisfied, or sharing it with friends and marveling together at its rich flavor.Sales will begin sequentially starting Monday, January 19, 2026. Since availability may vary by store, we recommend purchasing immediately if you spot it at a Japanese 7-Eleven.
An Unprecedented Taste Created by the “Triple Seasoning Process”
The standout feature of this new product is its “Triple Seasoning Method.” While most snack foods undergo one or two seasoning steps, this product is crafted through a three-stage process.
First, a “secret chicken-flavored soup” is kneaded directly into the base noodle dough. While delicious on its own, the process doesn’t stop there.In the second stage, a “rich, umami-packed chicken-flavored sauce” is poured over the noodles. This step adds a deep, savory flavor that soaks in, much like Japanese yakitori. Finally, in the third stage, the noodles are coated with a “savory chicken bone-flavored chicken powder.”
To draw a culinary analogy, it’s like marinating seasoned chicken in sauce before grilling, then finishing with a sprinkle of spices. The soup creates the base, the sauce adds depth, and the powder accentuates the aroma. This three-layer structure achieves an unexpectedly rich flavor beyond imagination.
The “Dodekai” Shape Has a Reason
The product name “Dodekai” originates from the Japanese slang meaning “huge.” While regular Baby Star ramen features finely crushed noodles, this “Dodekai Ramen” boasts a wide, flat noodle shape.
This wide shape serves a functional purpose. Its larger surface area allows the aforementioned sauce and powder to cling firmly.If these were the usual thin noodles, the flavor might become too intense and unbalanced. However, precisely because they are wide noodles with a substantial bite, they can fully embrace the triple-layered, rich seasoning.
Additionally, they are easy to pick up with your fingers and less likely to crumble and scatter. This makes them an exceptionally well-designed snack for “eating while doing other things,” like during desk work or while using your smartphone.
Summary: A Challenge from Japan’s 7-Eleven
This ‘Baby Star Deka-I Ramen (Chicken Chicken Chicken Rich Chicken Flavor)’ is, true to its name, a powerful snack packed with concentrated chicken umami. The product packaging, which repeatedly proclaims “Chicken Chicken Chicken,” can be seen as a challenge from Japan’s snack manufacturers.
If you pop one in thinking it’s your usual snack, you might be surprised by its richness. Be sure to experience the triple harmony of flavors woven by the soup, sauce, and powder. When visiting Japan, don’t forget to check out the snack section at 7-Eleven.
Post a Comment