For all the bakery lovers out there, some delicious news is coming from the Japanese convenience store, Lawson. Starting Tuesday, December 2, 2025, the second collaboration with the popular Tokyo-based bakery cafe “BREAD, ESPRESSO &” will launch in stores all across Japan.
“BREAD, ESPRESSO &,” as its name suggests, is a cafe that has captivated many fans with its artisanal bread and coffee. With its flagship store in Omotesando, an area of Tokyo known for being stylish, its popularity has spread not only within Japan but also overseas. The greatest appeal of this collaboration is the chance to easily enjoy the taste of such a famous specialty shop at your local Lawson.
The first collaboration, held last year, became a hot topic due to its high quality. Now, in response to the voices of many fans, the much-anticipated second installment has arrived. In addition to the return of a product that gained explosive popularity last time, a new coffee-scented creation has been added, making for a lineup you won’t want to miss.
In Japanese convenience stores, developing limited-time products in cooperation with famous brands like this has become a culture in itself, and discovering something new with every visit is part of the fun.
Back by Popular Demand! “BREAD, ESPRESSO & Moist French Toast”
The most anticipated item in this collaboration is the return of the “Moist French Toast.” The price is 203 yen (tax included).
The legendary product that sold out repeatedly during the last collaboration, with word-of-mouth spreading about it being “too delicious,” has finally returned.
Its defining characteristic is, just as the name suggests, its astonishingly moist texture. A special French toast mixture, rich with the flavors of egg and milk, is thoroughly soaked into the bread. With just one bite, a perfect sweetness and rich flavor will fill your mouth.
It’s amazing that you can get such an authentic French toast, just like one you’d enjoy at a specialty cafe, at a convenience store for this price. It’s perfect not only for breakfast but also as a treat when you want to feel a bit luxurious. Whether you missed out on it last year or were captivated by its taste, don’t let this opportunity pass you by.
Please note that in Aomori and Akita prefectures, the product will be available from the evening. Additionally, at Lawson stores in Okinawa prefecture, the product specifications and price may differ.
A Soothing New Creation with the Aroma of Coffee! “BREAD, ESPRESSO & Coffee Whip Bread”
And making its debut in this collaboration is the “Coffee Whip Bread.” The price is 181 yen (tax included).
This item focuses on “coffee,” the other star of “BREAD, ESPRESSO &.” Inside a fluffy bread dough is a generous amount of special coffee whip, accented with the subtle bitterness of espresso.
The coffee cream, with its slightly sophisticated, not-just-sweet flavor, truly embodies the essence of “BREAD, ESPRESSO &.” Furthermore, the fragrant nuts sprinkled on top provide a pleasant textural accent, ensuring you can enjoy it to the very last bite.
This sweet bread, which can be enjoyed like a dessert, pairs exceptionally well with coffee. Taking a relaxing break with this bread during a busy day sounds wonderful, doesn’t it?
This item will also be available from the evening in stores in Aomori, Akita, and Okinawa prefectures. Please be aware that the product specifications and price will differ in Okinawa.
The Brand’s Philosophy of Cherishing “Day by Day”
“BREAD, ESPRESSO &,” the creator of these wonderful products, is operated by Hito-Bito-To Inc. They cherish the small joys of daily life, guided by the philosophy: “Bread and coffee. Because these are things we enjoy day by day, we are uncompromising when it comes to our ingredients and quality.”
It is surely because these breads are filled with such brand philosophy that they capture the hearts of so many people. For more details, be sure to check out their official website.
When you visit a convenience store in Japan, be sure to stop by Lawson and try this special collaboration. These bakery items, filled with the unique dedication of a specialty shop, are sure to make your stay in Japan even richer and more delicious.
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