Japanese convenience stores (Konbini) are known as places where you can easily get high-quality sweets and drinks. On Tuesday, January 13, 2026, Japanese beverage maker Toyo Beverage released a new chilled cup drink. It is the ‘White Mocha’, made using condensed milk from Hokkaido’s historic farm, Machimura Farm.
Hokkaido, located in northern Japan, is world-renowned as a producer of high-quality dairy products. Supervised by a pioneer of modern Japanese dairy farming with over 100 years of history, this product is more than just a sweet drink. It’s a notable addition to the popular winter white chocolate drink market, introducing the new appeal of traditional “condensed milk.”
The Harmony of Rich Milk Sweetness and Coffee
The star of this release, ‘White Mocha’, blends three key elements:
- Fragrant Coffee: Made with 100% Arabica beans.
- White Chocolate: Perfectly sweet for winter.
- Murakami Farm Condensed Milk: Rich milk crafted with meticulous care.
The release date is Tuesday, January 13, 2026. Sales have begun at convenience stores nationwide in Japan. Availability may vary by region or store. If you find it in stores, we recommend purchasing it immediately.
Please check the price and volume at the store. Just seeing this package should give you an immediate sense of its high quality.
Pure white design inspired by Hokkaido’s snowy landscapes
This ‘White Mocha’ is the first revival product in the “Murakami Farm Series,” making it a significant release. Consequently, the design has been completely refreshed. While maintaining the series’ heritage, it features a new visual incorporating iconic symbols of Hokkaido.
The entire package is unified in a snow-like white. Delicate snow crystal designs are scattered across it, expressing the beautiful winter scenery of Hokkaido.Amidst the colorful array of products on convenience store shelves, this “white” stands out with striking presence. Its elegant design evokes the feeling of Hokkaido’s crisp, clear air when you pick it up.
Fusion of Trend and Tradition
In recent years, white chocolate-based products have gained popularity in Japan’s winter beverage market. Café chains and others are also seeking “high-quality white mochas that aren’t overly sweet.” This product responds to that demand.
Its defining feature is the condensed milk from Machimura Farm. Adding this premium condensed milk from a long-established dairy to a white chocolate drink creates a thicker milk layer and a deeper richness. The manufacturer describes it as “mellow yet refreshingly clean-tasting.” This is a carefully calculated balance. Expect a rich flavor suitable for adult relaxation time, not just simple sweetness.
About “Murakami Farm” with 100 Years of History
When discussing this product, an explanation of “Murakami Farm” is essential.
- Founded: 1917.
- Location: Ebetsu City, Hokkaido.
- Characteristics: A pioneer of modern dairy farming in Japan with over 100 years of history.
They meticulously cultivate the soil and feed their cows grass grown with organic fertilizer. The milk, butter, and condensed milk produced from cows raised in a stress-free environment embody the natural blessings of Hokkaido. Using condensed milk supervised by such a farm guarantees the quality of the flavor.
Though readily available at convenience stores, this product carries a century of dairy farming history. Sipping this ‘White Mocha’ in a warm room on a cold winter day promises to be a wonderful experience.
Savor the Taste of Japanese Winter
Introducing ‘White Mocha’ as a special, winter-limited drink. Experience the magic of condensed milk born from Hokkaido’s majestic nature and a century of history.
As the first release in the series’ revival, more appealing products may follow. Start by tasting the quality of Machimura Farm with this ‘White Mocha’.
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