A new product that easily lets you feel the mood of the tropical resort Okinawa is coming from the Japanese convenience store (“Konbini”) 7-Eleven. The seasonal cup noodle, “7-Premium Ryukyu Soba,” which pursues an authentic taste, will be released sequentially across Japan starting Tuesday, April 28th.
Ryukyu Soba (Okinawa Soba) is a traditional regional dish of Okinawa Prefecture, located at the southernmost tip of Japan. This product perfectly recreates that traditional taste simply by pouring hot water. It’s perfect for lunch on a busy day or a light snack on a day off. You can easily enjoy the refreshing flavor of Japan’s tropical island.
Expanding Nationwide in Japan from April 28th! Price and Sales Area
This product can be easily purchased at 7-Eleven stores across Japan. The affordable pricing, making it easy to buy daily, is also a feature of Japanese convenience store products. The sales details are as follows.
- Product Name: 7-Premium Ryukyu Soba
- Price: 158 yen ($1.05 USD) / 170.64 yen including tax ($1.13 USD)
- Release Date: Sequentially from Tuesday, April 28th
- Sales Area: Nationwide in Japan
An Exquisite Harmony of Pork and Bonito! A Premium Soup You’ll Want to Drink to the Last Drop
The greatest feature of Okinawa’s noodle dishes is the independently evolved culture of “Dashi” (Japanese soup stock). “7-Premium Ryukyu Soba” pays strong attention to the soup, which is the cornerstone of its flavor. The powerful umami of pork and the glamorous ocean scent of bonito blend in a perfect balance. As a result, it achieves a deep, authentic taste despite being an easy-to-make cup noodle.
The rich, sweet fat of the pork and the elegant flavor of the dried bonito flakes combine to create a complex and rich flavor. It does not have the strong richness of Japanese Tonkotsu Ramen (pork bone ramen). The greatest appeal of this “Double Soup” is that you can get a solid sense of satisfaction while enjoying a light and gentle mouthfeel.
From the moment you pour hot water and open the lid, the aroma of bonito dashi spreads. A lingering deliciousness that makes you want to drink it down to the last drop is packed into the cup. It has a gentle flavor that heals the fatigue of busy daily life.
The Landmark is a Cute Shisa! A New Package that Boosts the Travel Mood
Not only the carefully crafted taste, but you can also feel the atmosphere of Okinawa from the package. The design has been renewed for this release, emphasizing the cheerful and bright atmosphere typical of Okinawa.
An icon of a “Shisa” (Okinawan lion dog statue), loved as the guardian deity of Okinawa, is drawn on the cup’s package. The Shisa is also a symbol of Okinawa tourism. It features a color scheme that brightens your heart when you spot it lined up on the store shelves. It’s a design full of a special feeling unique to seasonal products.
Not only does it satisfy your stomach, but picking up the colorful package allows you to experience a little travel mood to a tropical country. Just placing it on your desk while working or studying serves as a good change of pace.
Add a Little Resort Experience to Your Daily Dining Table
You can enjoy the authentic taste of Ryukyu Soba at your local 7-Eleven without going to an Okinawan restaurant. This is extremely convenient for busy modern people. It is also good to eat it as a soup substitute alongside your usual Bento box. It is also recommended to be comforted by the warm soup as a midnight snack. You can enjoy it in various scenes according to your lifestyle.
The Japanese-style dashi-based soup of pork and bonito goes perfectly with the classic “Onigiri” (Rice Ball / Japanese soul food) and Bento boxes at Japanese convenience stores. Eating it with your favorite generously filled Onigiri or Sushi rolls makes for an even more satisfying meal. Because it is a light soup, it can also be eaten deliciously in combination with fried foods like Karaage (Japanese fried chicken) or Croquette, which are classic Japanese deli items.
A Seasonal Special Taste at 7-Eleven
The “7-Premium Ryukyu Soba” released this time is a seasonal limited product that can only be tasted right now. The authentic cup noodles that make you feel the refreshing breeze of Okinawa are perfect for the season when the weather gets warmer. Please enjoy the warm soup and Okinawan design during break times in your busy daily life in Japan or relaxing times on your days off.
It will be released sequentially at 7-Elevens nationwide in Japan starting Tuesday, April 28th. When you visit a 7-Eleven, be sure to look for the cute Shisa package. You can spend a comfortable time while easily and deliciously enjoying a tropical resort mood.
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