7-Eleven is hosting an “Emotional School Lunch Fair” exclusively in the Chugoku region of Western Japan (Tottori, Shimane, Hiroshima, and Yamaguchi prefectures). The fair will run for a limited time from Tuesday, April 21st to Monday, May 4th. It features recreated popular menus from the “School Lunch” (Kyushoku) that many people in Japan experienced during their childhood, allowing you to enjoy a nostalgic feeling.
In this fair, long-loved classic school lunch menus from different regions will appear as convenient “Cup Deli” (small-portion side dishes, easily fitting in one hand). This is a precious opportunity to easily experience traditional regional flavors at 7-Eleven (a popular Japanese convenience store or “konbini”).
Soul Food of Western Japan Appears! Featured Product Lineup
This fair sells four highly famous menus from specific regions. These are memorable lineups that anyone who grew up in these prefectures would know. Look for the following design display in stores to find the products.
Ricchan’s Salad (Colorful Vegetable Japanese-style Salad)
“Ricchan’s Salad” is a famous menu originating from the story “Salad for Energy” (Salad de Genki) which appears in Japanese elementary school language arts textbooks.
- Release Date: Tuesday, April 21st
- Price: 238 yen (approx. $1.59) / 257.04 yen with tax (approx. $1.71)
- Sales Area: Tottori, Shimane, Hiroshima, Yamaguchi prefectures
- Specific Allergens: Egg, Milk, Wheat
This salad is characterized by its Japanese-style seasoning using plenty of colorful vegetables. Inspired by the salad the main character “Ricchan” made to cheer up her mother, it is finished with a taste that is nostalgic for adults and easy for children to eat.
Chicken Chicken Burdock
“Chicken Chicken Burdock” (Chicken Chicken Gobo), boasting unwavering popularity in Yamaguchi prefecture’s school lunches, has been added to the lineup.
- Release Date: Tuesday, April 21st
- Price: 278 yen (approx. $1.85) / 300.24 yen with tax (approx. $2.00)
- Sales Area: Tottori, Shimane, Hiroshima, Yamaguchi prefectures
- Specific Allergens: Egg, Milk, Wheat
This is a dish where fried chicken and deep-fried “Burdock root” (a Japanese root vegetable) are tossed in a sweet and spicy sauce. Characterized by its crispy texture and rich flavor, it is an excellent dish not only as a side but also as a snack with drinks.
Stamina Natto (Stir-fried Minced Chicken)
“Stamina Natto,” which gathers immense support in Tottori prefecture, makes its appearance.
- Release Date: Tuesday, April 21st
- Price: 238 yen (approx. $1.59) / 257.04 yen with tax (approx. $1.71)
- Sales Area: Tottori, Shimane, Hiroshima, Yamaguchi prefectures
- Specific Allergens: Wheat (Contains Natto and minced chicken)
This is a menu devised so that even children who dislike “Natto” (Japanese fermented soybeans) can eat it deliciously. It is stir-fried with minced chicken, ginger, and garlic, condensing a savory umami flavor. It goes perfectly with white rice.
Three-Color Sauté
“Three-Color Sauté” (Sanshoku Saute), a classic side dish in Japanese school lunches, has been recreated in a Cup Deli format.
- Release Date: Tuesday, April 21st
- Price: 278 yen (approx. $1.85) / 300.24 yen with tax (approx. $2.00)
- Sales Area: Tottori, Shimane, Hiroshima, Yamaguchi prefectures
- Specific Allergens: Egg, Milk, Wheat
A visually enjoyable dish using brightly colored vegetables. Its simple and timeless taste pairs exceptionally well with other dishes. Purchasing it together with Onigiri (Rice Ball) or sushi makes for a well-balanced meal.
Great Value with Set Purchases! 50 Yen Discount Campaign Also Held
In conjunction with this fair, a great value set discount campaign will also be implemented.
Campaign Overview
During the period, if you purchase an eligible Cup Deli and a specific Onigiri or sushi as a set, 50 yen (approx. $0.33) will be discounted from the total price (before tax).
- Period: Tuesday, April 21st to Monday, May 4th
- Target Area: Stores in Tottori, Shimane, Hiroshima, and Yamaguchi prefectures
- Benefit: 50 yen (approx. $0.33) discount for a set of an eligible Cup Deli + Onigiri/Sushi under 400 yen (approx. $2.67) before tax
Look for the display with this design in stores as a marker for the campaign.
About Eligible Products
The targets for the set discount are “Cup Delis” such as the school lunch menus introduced this time, and “Onigiri/Sushi” under 400 yen (approx. $2.67) before tax.
You can freely choose your favorite menus to create your original “Japanese School Lunch Set.”
*Please note that Onigiri and sushi in the frozen section are excluded from the campaign.
7-Eleven’s Commitment to Quality
The fair products this time are manufactured based on 7-Eleven’s unique, strict quality control and dedication. From the selection of ingredients to the manufacturing process, food safety and peace of mind are pursued. Especially for Onigiri and side dishes, ingenuity is applied to maximize the original taste of the ingredients, recreating the nostalgic taste of school lunches with high quality.
Notes on Purchase
- Sales are limited to stores in Tottori, Shimane, Hiroshima, and Yamaguchi prefectures.
- Depending on the store’s inventory status, items may be sold out or not carried.
- Cannot be used in combination with other coupons.
- Orders through the delivery service “7NOW” are not eligible for this campaign.
These are two special weeks where you can enjoy the nostalgic taste of Japanese school lunches. Please visit a 7-Eleven in the target area and experience Japanese food culture.
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