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Japanese Spring Where Cherry Blossoms Meet Matcha! Seasonal Flavor Arrives from “GINZA RUSK”, Born in Ginza

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Ginbis, a Japanese confectionery manufacturer, will release “GINZA RUSK Sakura Kaoru Matcha Chocolat” (Sakura Scented Matcha Chocolate) for a limited time at convenience stores nationwide across Japan starting Monday, February 9, 2026.

This product fuses Uji Matcha, one of the highest peak brands of Japanese tea, with the flavor of Sakura (Cherry Blossoms), the symbol of Japanese spring. It marks the arrival of a special snack that can only be tasted during this season.

Luxurious Japanese Spring Weaved by Traditional Matcha and Sakura Scents

The new release, “GINZA RUSK Sakura Kaoru Matcha Chocolat,” is a gem filled with dedication to Japanese ingredients.

The main features are as follows:

  • Authentic Matcha Flavor: It uses Uji Matcha carefully ground using a stone mill. This traditional method brings out a deep, mellow aroma and the pleasant bitterness unique to Matcha.
  • Harmony with Sakura: A faint sakura flavor is added to the bitterness of matcha and the sweetness of chocolate. This allows you to enjoy the “Japanese harmony of tastes” of matcha and sakura simultaneously.

The package design is also attractive. Against a background of vivid matcha green, lovely sakura petals are scattered. The design, expressing the beauty of Japanese spring, will lift your spirits just by holding it.

Product Overview

  • Product Name: GINZA RUSK Sakura Kaoru Matcha Chocolat
  • Release Date: Sequentially from February 9, 2026 (Monday)
  • Sales Location: Convenience stores across Japan
  • Price: 150 Yen (approx. $1.00 USD) *Excluding tax
  • Content: 32g (approx. 1.1 oz)

Please note that some stores may not carry the product, or sales may end once stock runs out, so we recommend purchasing it early if you see it.

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“GINZA RUSK” Expressing the Sophisticated Style of Ginza, Tokyo

The brand name “GINZA RUSK” comes from “Ginza” in Tokyo, the birthplace of the manufacturer. Ginza is known as a particularly sophisticated luxury shopping district in Tokyo where tradition and cutting-edge trends coexist. This brand embodies that image of Ginza.

The concept is a “High-class and fashionable adult snack.”

  • Unique Texture: Although it is a baked good called a Rusk, it offers high satisfaction as if you are eating chocolate itself.
  • Impregnation Method: Unique technology ensures the chocolate is soaked deep into the inside of the dough. Furthermore, by dusting the surface with flavor powder, they have achieved both a crispy, light texture and a rich taste.
  • Smart Design: It is designed so chocolate does not easily stick to your hands and is bite-sized. It is perfect as a light snack during work or relaxation time.

Abundant Lineup to Choose According to Mood

The “GINZA RUSK” series offers attractive standard flavors in addition to this seasonal limited item.

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Temptation Chocolat A product where you can directly enjoy the rich taste of chocolate. Its heavy, profound taste is recommended for chocolate lovers.

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Enchantment White Features the richness of milk and the gentle sweetness of white chocolate. You can enjoy a creamy and smooth taste.

Choosing these flavors according to your mood of the day is one of the ways to enjoy this brand.

Experience the “Crispy, Juicy” New Texture at Japanese Convenience Stores

Including this “Sakura Kaoru Matcha Chocolat,” the biggest feature of the GINZA RUSK series lies in its texture. The experience of chocolate spreading “juicily” in your mouth after a “crispy” crunch will become addictive once you try it.

In this season when we feel the arrival of spring, beautiful pink and green packages line up on the shelves of Japanese convenience stores. If you are visiting Japan during this time, please try this snack that lets you feel the sophisticated atmosphere of Ginza. Let’s look for this limited-time special Japanese taste at a nearby convenience store.

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