A luxurious new ice bar inspired by the popular premium candy “Jururu” is coming to 7-Eleven stores in Japan. Supervised by the famous Japanese confectioner Kanro and produced by frozen treat specialist Sakayaya Nyugyo, the “Jururu Ice Shine Muscat” is an ambitious creation that replicates the surprising sensation of rich sauce bursting out from inside a candy.
Shine Muscat is a highly prized premium grape variety in Japan, known for its intense sweetness and elegant aroma. This treat will be released ahead of schedule at 7-Eleven stores across Japan starting March 31, 2026, followed by a rollout at Ito-Yokado and other group retailers.
Crunchy, Refreshing, and Gooey! The Three-Layer Structure Replicating the “Jururu” Sensation
The best part of the Japanese “Jururu” candy is the sensation of a thick gelee (jelly-like sauce) overflowing the moment you bite through the crunchy outer shell. The name “Jururu” comes from a Japanese onomatopoeia describing something juicy or slurping. This ice cream version has been meticulously designed to recreate that “melting experience.”
The “Jururu Ice Shine Muscat” features a luxurious three-layer construction:
- Outer Layer: A refreshing thin coating of ice known as “Ice Skin” (Hyo-hi).
- Middle Layer: Fragrant Shine Muscat juice-infused ice.
- Center Core: A concentrated, molten Shine Muscat sauce trapped inside.
When you bite into the refreshing outer ice, the thick, rich sauce reveals itself. As the weather warms up in Japan from spring to summer, the contrast between the crisp ice texture and the sweetness of the sauce offers a truly blissful moment.
Sales Schedule and Overview of “Jururu Ice Shine Muscat”
The product will be released sequentially across various group stores, centered on 7-Eleven locations nationwide.
- Product Name: Jururu Ice Shine Muscat
- 7-Eleven Japan Release Date: Tuesday, March 31, 2026
- Ito-Yokado, York Foods, York Benimaru Release Date: Monday, April 6, 2026
- Reference Price: 216 yen (incl. tax) (approx. $1.44 USD)
- Volume: 70ml (approx. 2.37 fl oz)
- Availability: Nationwide Japan (excluding some stores)
This product is manufactured by Sakayaya Nyugyo, a long-established company founded in 1946 based in Okazaki City, Aichi Prefecture. The company is well-known as a specialist in ice cream and confectionery production. By combining Kanro’s carefully crafted flavors with Sakayaya Nyugyo’s proven technical expertise, the charm of the candy has evolved into a chilled dessert.
The Original Candy Evolves Too! Renewed with an Even Juicier Center
To coincide with the launch of the ice bar, the “Jururu Shine Muscat” candy—which served as the inspiration—is also being renewed.
Since its debut in 2024, the “Jururu” series has garnered significant attention by releasing seasonal limited-edition flavors unique to Japan, such as “Fuji Apple,” “Alphonso Mango,” and “Amaou Strawberry.” This time, the flagship Shine Muscat flavor is getting a luxurious power-up.
The most significant update is the substantial increase in the “gelee (liquid sauce) sensation.” While the outer candy maintains the refreshing taste of Shine Muscat, the inner gelee has evolved into an even denser and more indulgent flavor. One piece is all it takes to enjoy an even greater burst of fruitiness than ever before.
Product Information for the Renewed “Jururu Shine Muscat”
- Product Name: Jururu Shine Muscat
- Release Date: Tuesday, March 31, 2026
- Reference Price: 238 yen (incl. tax) (approx. $1.59 USD)
- Weight: 60g (approx. 2.12 oz)
- Availability: Nationwide Japan (Limited Quantity)
The new packaging features a bold image of a Shine Muscat cluster, designed to convey juiciness at a glance. For those traveling in Japan or interested in Japanese snack culture, these will be the perfect choice for a “premium bite” to refresh your mood or satisfy a small craving.
High Anticipation for the “Jururu” Festival this Japanese Spring
In late March 2026, the “Jururu Shine Muscat” will take over in both ice cream and candy forms. This rich Muscat experience will be available at 7-Eleven and other stores across Japan. It’s hard to choose between the “crispy and gooey” sensation of the ice bar or the “crunchy and gooey” delight of the candy.
Since the ice bar is a 7-Eleven early release, heading to a 7-Eleven on the launch day is recommended for those who want to try it as soon as possible. Don’t miss out on the limited-quantity candies either. Why not invite the Japanese spring breeze and enjoy the refreshing, dense world of Shine Muscat?
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