FamilyMart, a leading Japanese “Konbini” (convenience store) chain with locations across the country, is launching a mind-blowing campaign starting March 24, 2026. To celebrate its 45th anniversary, the store is offering its most popular food and beverage items with a “45% volume increase” while keeping the price exactly the same.
This event, titled “Delicious and Huge! Same Price, Somehow 45% Increase Operation,” is a massive event that symbolizes the charm of Japan’s convenience store culture. It has been a popular annual tradition since the 40th anniversary in 2021, but this year the increase has been bumped up to 45% to match the “45th anniversary” milestone.
A total of 14 products, including first-time entries like ramen, traditional Japanese breads, and sweets, will hit the shelves on a weekly rotation.
The campaign is already a huge topic on social media. On X (formerly Twitter) in Japan, the number of posts has increased by approximately 1,000% compared to the initial launch of the series, as people look forward to this incredible “value” and “surprising volume.”
Week 1: Shocking Lineup Starting March 24 (8 Items)
In the first week of the campaign, eight of FamilyMart’s signature menu items will appear in their giant forms.
Nama Coppe-pan (Strawberry Jam & Margarine)
- Price: 135 yen (145 yen incl. tax) (Approx. $0.97 USD)
- Release Date: Tuesday, March 24, 2026
- Availability: Nationwide (Specs/price vary in Okinawa)
The “Nama Coppe-pan (Japanese-style soft bun)” is a smash-hit series that has sold 300 million units in just three years. It features a moist dough made with fresh cream. This time, the amount of strawberry jam and margarine is increased by 45%. You can experience the evolution of traditional Japanese bread in an even larger size (approx. 5.1 oz / 145g).
Spicy Chicken
- Price: 195 yen (210 yen incl. tax) (Approx. $1.40 USD)
- Release Date: Tuesday, March 24, 2026
- Availability: Nationwide
A beloved hot snack since its debut in 2001. It is characterized by the stimulating heat of black pepper and the juiciness of chicken thigh meat. Since it gets 45% larger (approx. 5.1 oz / 145g) at the same price, the satisfaction level increases significantly.
Famima-the-Crepe (Raw Chocolate)
- Price: 239 yen (258 yen incl. tax) (Approx. $1.72 USD)
- Release Date: Tuesday, March 24, 2026
- Availability: Nationwide
A popular dessert known for its chewy texture. The rich raw chocolate and whipped cream are increased by 45%, making for a truly decadent treat.
Sukeroku Sushi
- Price: 536 yen (578 yen incl. tax) (Approx. $3.85 USD)
- Release Date: Tuesday, March 24, 2026
- Availability: Nationwide (Price/specs vary in Miyazaki and Kagoshima)
“Sukeroku Sushi” is a classic set of Inari sushi (vinegared rice stuffed in seasoned fried tofu) and Maki (rolled) sushi. Usually, it contains 3 Inari and 4 Maki rolls, but during the campaign, it will be significantly increased to 5 Inari and 6 Maki rolls.
Ramen-so Rekishi-wo-Kizame Supervised: Pork Ramen
- Price: 647 yen (698 yen incl. tax) (Approx. $4.65 USD)
- Release Date: Tuesday, March 24, 2026
- Availability: Nationwide
Supervised by a famous Japanese ramen shop, this is a volume-heavy “Jiro-style” ramen. It features thick noodles, a rich pork bone broth, plenty of chashu pork, and garlic. Both the noodles and toppings are increased by 45%, allowing you to enjoy a monster-class portion (approx. 1.8 lbs / 800g+) at home.
Afternoon Tea Supervised: Chardonnay Scented Straight Tea 950ml
- Price: 110 yen (118 yen incl. tax) (Approx. $0.79 USD)
- Release Date: Tuesday, March 24, 2026
- Availability: Nationwide
A flavored tea supervised by the popular “Afternoon Tea” brand. It has grown from the usual 600ml size (approx. 20.3 fl oz) to a massive 950ml (approx. 32.1 fl oz). You can enjoy the authentic taste of 100% Sri Lankan tea leaves and the elegant aroma of Chardonnay.
Rich & Stretchy Cheese Pizza-man
- Price: 158 yen (170 yen incl. tax) (Approx. $1.13 USD)
- Release Date: Tuesday, March 24, 2026
- Availability: Nationwide
A staple of “Chukaman” (steamed buns), the Pizza-man is also getting a 45% boost. With more rich tomato sauce and melty, stretchy cheese, this is a highly satisfying snack.
Tastes Like Chocolate: Corn Chocolate
- Price: 147 yen (158 yen incl. tax) (Approx. $1.05 USD)
- Release Date: Tuesday, March 24, 2026
- Availability: Nationwide
A popular Japanese snack consisting of crunchy corn puffs coated in chocolate. The contents are increased by 45%, making it the perfect companion for desk work or watching movies (approx. 3.6 oz / 103g).
Week 2: More Upsized Items Starting March 31 (6 Items)
From March 31, six additional items perfect for lunch or dinner will be released with a 45% increase.
Specialty Curry with 30+ Spices
- Price: 417 yen (450 yen incl. tax) (Approx. $3.00 USD)
- Release Date: Tuesday, March 31, 2026
- Availability: Nationwide (Excluding Miyazaki and Kagoshima)
A curry characterized by deep spiciness with the hidden sweetness of vegetables and fruits. Both the rice and the curry roux are significantly increased, providing restaurant-level satisfaction.
Large Portion Mentaiko Spaghetti
- Price: 554 yen (598 yen incl. tax) (Approx. $4.00 USD)
- Release Date: Tuesday, March 31, 2026
- Availability: Nationwide
Pasta using “Mentaiko” (spicy pollock roe). While it is already a “Large Portion” item, the additional 45% increase gives it an incredible weight (approx. 1.3 lbs / 600g).
Teriyaki Chicken and Egg Sandwich
- Price: 323 yen (348 yen incl. tax) (Approx. $2.32 USD)
- Release Date: Tuesday, March 31, 2026
- Availability: Nationwide
A sandwich featuring Japanese-style Teriyaki chicken and egg salad. The volume of the fillings has been boosted, making every bite feel luxurious.
Protein Rich! Roast Chicken Pasta Salad
- Price: 369 yen (398 yen incl. tax) (Approx. $2.65 USD)
- Release Date: Tuesday, March 31, 2026
- Availability: Nationwide
A popular pasta salad for the health-conscious. With the increased roast chicken, the protein content per serving has jumped to a significant 25.0g (approx. 0.88 oz).
Angel’s Cheesecake
- Price: 232 yen (250 yen incl. tax) (Approx. $1.67 USD)
- Release Date: Tuesday, March 31, 2026
- Availability: Nationwide
A cake with a light, melting texture made from Hokkaido fresh cream and New Zealand cream cheese. It maintains its cloud-like lightness while growing 45% in volume.
Richer Taste: Bite-Sized Kabukiage
- Price: 128 yen (138 yen incl. tax) (Approx. $0.92 USD)
- Release Date: Tuesday, March 31, 2026
- Availability: Nationwide
“Kabukiage” is a traditional Japanese fried rice cracker seasoned with sweet soy sauce. It is known for its crunchy texture and rich flavor, and the 45% increase makes it even easier to share (approx. 4.6 oz / 130g).
“Famima Online” Also Sells 45% Increased Items
This campaign isn’t just in physical stores; it’s happening on the online store too. Ten items perfect for self-rewards or Japanese spring gifts are available.
Featured Online-Exclusive Items (Examples)
Microwaveable Noodle Set (No Pot Required)
A set of Izumo Soba, Kamaage Udon, and Soy Sauce Ramen using authentic fresh noodles. The number of packs has been increased by 45%.
NATURE FUTURE Freeze-dried Soup Set
A soup set using high-quality Japanese ingredients. These items, which offer authentic flavor just by adding hot water, come with an increased piece count.
Kirishima Black Pork Miso-marinated Set
A luxurious set of premium Japanese brand pork marinated in miso. The quantity has been increased, offering great value.
Kobe Beef for Yakiniku
Lean meat from the world-famous “Kobe Beef.” The volume is increased by 45%, perfect for a celebration (approx. 15.8 oz / 450g).
Häagen-Dazs Special Set
An assortment of popular vanilla and various flavors. This special set comes with 45% more volume than usual.
Online Sales Period: Thursday, March 19, 2026, 12:00 PM – Monday, April 6, 2026, 11:59 PM For details, please check the Famima Online 🇯🇵 .
TV Commercials and SNS Campaigns
To drum up excitement, a new TV commercial featuring famous Japanese actors and SNS giveaway projects are also being launched.
New TV CM Featuring Kotaro Yoshida and Rikako Yagi
Starting March 24, a new commercial starring actors Kotaro Yoshida and Rikako Yagi will air nationwide. The high-energy duo conveys the appeal of the products with the phrase “Somehow 45%.”
Free Coupon Campaign on SNS
The @famima_now 🇯🇵 will run a campaign starting March 24 where you can win free coupons for “Nama Coppe-pan.” Another project for “Chardonnay Scented Straight Tea” starts on March 27.
Summary: FamilyMart’s “Ichiban Challenge”
On the occasion of its 45th anniversary, FamilyMart has adopted a new slogan: “The ‘Ichiban Challenge’ to create many of your favorites (Ichiban).” This “45% increase” is one of the major challenges to provide surprise and joy to customers.
If you are visiting Japan or have a store nearby, be sure to check out these “giant popular items” at the storefront!
Delicious and Huge! Same Price ‘Somehow 45% Increase Operation’ | Campaign | FamilyMart 🇯🇵
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