Your beloved pet could become the star inside a Japanese convenience store, or “konbini.” FamilyMart, one of Japan’s major convenience store chains, has announced an extension of the application period for pets to appear on its popular program, “Home Visit with Woofs and Meows with Churu,” which airs on the in-store digital signage system, “FamilyMartVision.” For pet owners, this is an opportunity you won’t want to miss.
A Collaboration with “Churu,” the Magical Treat Pets Can’t Resist
This project is a collaboration between FamilyMart’s in-store broadcasts and “Churu,” an immensely popular pet food in Japan. “Churu” is a paste-like treat for cats (though a version for dogs also exists) manufactured by Inaba Petfood. It is so palatable that it’s often called a “magical treat,” and scenes of even the most tranquil pets going wild for it frequently go viral on social media.
This campaign is looking for videos of your pet enjoying a “Churu” treat. Selected videos will be broadcast in FamilyMart stores all over Japan.
For more details about this unique campaign, you can visit https://www.inaba-petfood.co.jp/ and https://www.inaba-foods.jp/.
How to Apply and Campaign Details
The application period has been extended, making it easier for more people to participate. This is the perfect opportunity to share your pet’s adorable moments with people all across Japan.
Application Period
The new application period is from Tuesday, October 28, 2025, to Monday, January 12, 2026. With the deadline extended, you now have more time to capture that perfect shot.
What You’ll Need to Apply
In addition to basic information like the applicant’s name, contact details, and address, you will need to provide your pet’s name, age, and breed. Most importantly, you must submit a video of your pet eating a “Churu” treat. The “Churu” package must be visible in the video.
Application Page
Applications must be submitted through the official page. Follow the link below, fill out the necessary information, and upload your best video.
https://sns.petit.gift/campaigns/wannyan2510
What is FamilyMartVision?—The Evolving Japanese “Konbini” Experience
You might be wondering, “What exactly is FamilyMartVision?” These are large digital screens installed in FamilyMart stores nationwide in Japan.
In the past, in-store broadcasts in convenience stores mainly consisted of music and simple ads. “FamilyMartVision,” however, is gaining traction as a new media platform that delivers high-quality video content, including entertainment news, art, news updates, and regional information. It offers an “experience” that goes beyond simple shopping to the more than 15 million customers who visit FamilyMart daily.
This initiative is managed by a specialized company, Gate One Co., Ltd., which also handles sophisticated ad delivery and performance analytics. You can see which stores are equipped with FamilyMartVision at https://gate-one.co.jp/map/. To see what kind of programs are typically aired, please visit https://gate-one.co.jp/program/.
Broadcast Overview
The winning videos will be scheduled for broadcast during the following period.
Broadcast Period
For approximately two months, from Tuesday, December 16, 2025, to Monday, February 23, 2026, your pet could become a star in convenience stores.
Broadcast Area
The videos are scheduled to air in FamilyMartVision-equipped stores all over Japan. However, the specific videos shown may vary by region, so the location information you provide in your application will be used for reference.
Conclusion
Japanese convenience stores are evolving from mere retail spaces into hubs for information and entertainment. The “Home Visit with Woofs and Meows with Churu” campaign is a perfect example of this trend.
Even if you live overseas, you can still enter the contest by submitting a video of a pet belonging to your family or friends in Japan. The deadline is Monday, January 12, 2026. Why not take part in this unique and heartwarming opportunity?
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