“Nodoni Sukkiri,” the long-selling throat lozenge famous for its shell shape, is celebrating its 40th anniversary by releasing an enhanced version: “Nodoni Sukkiri W Herb.” An advance launch will begin on December 8, 2025, at select convenience stores across Japan.
What is “Nodoni Sukkiri,” the Throat Lozenge Loved for Over 40 Years?
Before introducing “Nodoni Sukkiri W Herb,” let’s talk a little about its origin, “Nodoni Sukkiri.” This is a throat lozenge that has been loved by many Japanese people since its launch in 1985 by the Japanese confectionery maker Kasugai Seika.
The secret to its popularity is its mild flavor, formulated with 13 types of herbal extracts, and a gentle, soothing sensation from milk. And above all, its most distinctive feature is its adorable seashell shape. In Japan, the habit of using throat lozenges during dry seasons or when wanting to soothe the throat is widespread, and “Nodoni Sukkiri” is such a national brand that it sells about 15 million bags annually.
An Enhanced Version Packed with “W Herb” Goodness
The newly released “Nodoni Sukkiri W Herb” is not just a new flavor. It’s packed with several special features that truly make it worthy of being called an “enhanced version.”
Its biggest feature, as the name suggests, is the use of “W Herb” ingredients. In addition to the traditional 13 types of herbal extracts, it now includes new herbal polyphenols. Furthermore, a unique two-stage preparation method for the herbal extracts brings out a deeper, richer herb flavor.
In terms of taste, while you can clearly feel the refreshing sensation of the herbs, the smoothness of milk is still present. It’s also less sweet, resulting in a well-balanced, mild herb flavor.
Another point of interest is the candy’s size. While retaining the brand’s symbolic seashell shape, it is now a smaller size, a bit smaller than the original. This change was made so people can easily enjoy it in various daily situations, such as during work or in between household chores.
A 2-Year Development! The Passion Poured into a Tiny Seashell
Behind this tiny seashell shape lies the extraordinary effort of its developers. According to a representative from the marketing department, they meticulously focused on everything from the ingredients and manufacturing process to the candy’s size, all to meet the customer feedback of “wanting to care for one’s throat daily with a lozenge.”
In particular, making the candy smaller while maintaining the brand’s iconic seashell shape was technically very difficult. After much trial and error, it reportedly took two full years to bring the product to market. This story truly conveys the passion of the creators.
It comes in a convenient resealable bag, so you can tuck it into your purse or bag and refresh your throat anytime, anywhere. If you see it in a Japanese convenience store, be sure to pick it up.
Launch Campaign Also Held on X (Formerly Twitter)!
To celebrate the launch of “Nodoni Sukkiri W Herb,” Kasugai Seika’s official X (formerly Twitter) account will be running a special giveaway campaign.
Entering is easy. Just follow the official account, repost the designated campaign post, and reply with “Wハーブ”. From the entrants, 22 lucky winners will be chosen by lottery to receive an assortment of three types from the “Nodoni Sukkiri” series (the original, W Herb, and soft tablets).
Why not take a shot at this chance to win some Japanese products? The entry period is from December 9 to December 15, 2025. Please check the official account for details.
In addition to “Nodoni Sukkiri,” Kasugai Seika is a company that produces many other long-selling snacks, such as “Tsubu Gummy” and “Green Mame.” When you visit supermarkets or convenience stores in Japan, it might be fun to look for their other snacks as well.
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