7-Eleven, Japan’s largest convenience store chain, is running a highly unique campaign throughout the month of March 2026. Exclusive to app members, the “Golden Scratch” event offers a chance for seven lucky winners every day to receive 1g of pure gold.
Japanese convenience stores, known as “Konbini,” are more than just places to buy food; they are highly evolved hubs of infrastructure where you can pay utility bills, purchase tickets, and more. The beauty of this latest promotion lies in its simplicity: app users can try their luck once a day for free directly through the official app they use for daily shopping. Since the prize is “pure gold”—an item with high asset value—it has become a major topic of conversation across Japan. This chance to test your luck is available to anyone with the 7-Eleven app until March 31st.
Win “Pure Gold” as a Tangible Asset! A Special March-Only Opportunity
The standout feature of this campaign is the “1g of pure gold” awarded to seven people every single day. With the global rise in gold prices in recent years, attention toward gold as a physical asset has reached an all-time high.
The 1g prize is elegantly presented on a card-sized backing, measuring approximately 55mm (2.17 inches) wide by 85mm (3.35 inches) high. This is roughly the same size as a credit card, making it a premium item that fits perfectly in a wallet or card case. Over the entire period, more than 200 people will have the chance to win.
Campaign Details:
- Period: Sunday, March 1, 2026, to Tuesday, March 31, 2026
- Winners: 7 people daily
- Prize: 1g of pure gold (in a specialized card-type package)
- Requirement: Must be a 7-Eleven app member
- Cost: Free (Limited to one scratch per day within the app)
Complete in Just 1 Minute! How to Enter via the App
Participating in the “Golden Scratch” is incredibly simple. There are no complex entry forms or purchase requirements; you can enter just by using your smartphone during your usual shopping trip.
First, launch the 7-Eleven app (available for use within Japan). On the home screen, tap the dedicated campaign banner or the red-outlined section under the “Lottery/Campaign” (抽選・キャンペーン) tab to proceed to the drawing screen.
Once on the drawing screen, tap the “Draw” (抽選する) button in the center. A scratch-off animation will play on the screen, and your result will be displayed immediately.
The speed of knowing instantly whether you have a “Win” (あたり) or “Loss” (はずれ) is part of the convenience typical of Japanese Konbini apps. It’s a fun way to start your morning routine or take a quick break during work. Even new users who register for the app can participate starting that very same day.
Procedures After Winning and Shipping Timeline
If you are lucky enough to see the “Win” screen, you must complete the necessary procedures promptly. Please be aware that your right to the prize will be voided if you do not enter your shipping information within the deadline.
Winners will receive a notification within the app within 24 hours of winning. Tap that message to access the dedicated form and register your shipping address and other required details.
Important Points Regarding the Process:
- Deadline for information entry: Wednesday, April 8, 2026, at 23:59 JST
- Shipping period: Prizes will be shipped sequentially starting from late April 2026
- Note: The win becomes invalid if the deadline passes. Immediate registration after winning is highly recommended.
Please note that shipping is limited to addresses within Japan. The prizes are scheduled to reach winners via courier service from late April onwards.
Important Rules to Check Before Participating
You can only attempt the scratch once per day. If the app does not function correctly, please close it completely and restart. Additionally, transferring your winning rights to others or exchanging them for cash is strictly prohibited.
While the daily limit is just seven winners, this dream-like event provides a new chance every single day until March 31st. If you are currently in Japan, why not open the app and aim for that “1g of pure gold”?
[App Exclusive] Try Once Daily! Golden Scratch | 7-Eleven 🇯🇵
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