Two of Japan’s most popular snacks, Kracie’s “Amaguri Muichaimashita” and Tirol Choco’s “Kinako Mochi,” have come together in a surprising collaboration. This has resulted in the birth of two unique products: a new sweet chestnut coated in aromatic kinako (roasted soybean flour) and a Tirol Choco that reproduces the flavor of sweet chestnuts. These products will be released sequentially at 7-Eleven stores across Japan starting Thursday, November 6, 2025.
“Kinako Mochi Flavored Amaguri Muichaimashita”: A New Sweet Chestnut to Enjoy Like a Japanese Dessert
First up is Kracie’s “Kinako Mochi Flavored Amaguri Muichaimashita.” This is a dream-come-true product that adds the flavor of Tirol Choco’s signature “Kinako Mochi” to the long-loved, easy-to-eat “Amaguri Muichaimashita.”
When you open the bag, the savory aroma of kinako gently wafts out. The natural, moist sweetness of the chestnuts and the gentle flavor of the kinako are in perfect harmony, offering a new sensation like eating a refined Japanese dessert. The ingredients are carefully selected, using only specially selected Grade A organic chestnuts, which are then meticulously processed at a factory in Japan.
This product was developed especially for women in their 20s to 40s to be enjoyed like a dessert. A 30g bag contains a modest 55kcal and 0.4g of fat, making it the perfect guilt-free snack for a work break or when you just want a little something sweet. How about a new Japanese dessert experience during a relaxing moment in your busy day?
Just Like the Real Thing! “Tirol Choco “
And that’s not all for this collaboration. Tirol Choco is simultaneously releasing “Tirol Choco
This Tirol Choco masterfully expresses the gentle sweetness and soft, crumbly texture of “Amaguri Muichaimashita” in chocolate form. Inside the chocolate, there is a paste and bean paste that condenses the flavor of sweet chestnuts. With just one bite, an authentic taste, as if you were eating a real sweet chestnut, fills your mouth.
The package design is also full of playfulness. The familiar bag design of “Amaguri Muichaimashita” is used for the Tirol Choco packaging, making it fun to just look at. Furthermore, it is said that inside the 6-piece bag, there are some individually wrapped chocolates with a cute design that makes them look like chestnuts. The release date is also Thursday, November 6, 2025, and the suggested retail price is 162 yen (including tax).
Two Brands Long-Loved in Japan
The reason this collaboration is drawing so much attention lies in how beloved these two brands are in Japan.
Amaguri Muichaimashita: The Pioneer of Peeled Chestnuts
“Amaguri Muichaimashita,” which debuted in 1998, was a revolutionary product that allowed people to enjoy delicious sweet chestnuts anytime, anywhere, without the hassle of peeling them. Even now, 27 years after its launch, it is cherished by a wide range of generations as a classic natural snack.
Tirol Choco: A Playful Chocolate
Meanwhile, Tirol Choco was born from Matsuo Seika, a company founded in 1903. This product, which started with the desire to “bring then-expensive chocolate to children at an affordable price,” is now a national chocolate in Japan. To date, a cumulative total of over 600 flavors have been released, and the brand continues to offer new kinds of fun, from classic tastes to surprising collaborations.
This mutual collaboration, realized by two long-selling products representing Japan’s snack culture exchanging their respective charms, is a must-try. This is a limited-time opportunity to experience this special taste where tradition and innovation merge. If you see them at a 7-Eleven in Japan, why not pick them up? Which new snack would you like to try first?
Post a Comment