Among the many popular products at Japanese convenience store 7-Eleven, the “Famous Ramen Shop Series” holds a special place with its long 25-year history. It is a revolutionary series that allows people to easily enjoy the taste of Japan’s most famous, line-worthy ramen shops at home. And on October 7, 2025, to mark this monumental 25th anniversary, an unprecedented and special collaboration will be realized with “Ippudo,” the powerhouse that elevated Japanese tonkotsu ramen to a global phenomenon. Born in Hakata, Fukuoka, and now boasting passionate fans in cities like New York, Paris, and London, the two very souls of Ippudo’s flavor will appear at 7-Eleven stores nationwide in limited quantities.
The Soul of Ippudo: Traditional Noodles and Innovative Rice
The most significant feature of this collaboration is that Ippudo’s two iconic signature dishes will be released simultaneously for the first time, each in a different format: one as “cup noodles” and the other as “cup rice.”
Savor the Traditional Taste with Noodles: “Seven Premium Ippudo Shiromaru Motoaji” (Cup Noodle)
The “Shiromaru Motoaji” is the very origin and pinnacle of Ippudo’s traditional flavor, passed down since its founding in 1985. Its defining feature is a silky-smooth, creamy soup, achieved by carefully simmering pork bones over many hours to eliminate any strong odor, resulting in a broth condensed with pure umami. This product faithfully reproduces that signature soup. To replicate the thin noodles with a firm, “patsun” (clean bite) texture characteristic of Hakata ramen, special non-fried noodles are used. These noodles perfectly intertwine with the mellow soup, allowing you to experience a truly authentic bowl, almost as if you were sitting at the counter of an Ippudo restaurant.
Enjoy the Innovative Taste with Rice: “Seven Premium Ippudo Meshi Akamaru Shinaji” (Cup Rice)
The “Akamaru Shinaji” is Ippudo’s other face, born from the theme of “innovation” while paying respect to the traditional Shiromaru. It is created by adding a special “Karamiso” (spicy miso paste) made from a blend of several types of chili peppers, and a fragrant “Kouyu” (fragrant oil) made with things like ma-yu (black garlic oil). This time, it makes a bold appearance as “Cup Meshi,” a cup of rice combined with this complex and deep soup. The compatibility of the rich tonkotsu soup and rice is, needless to say, outstanding. The rice, soaked in the soup that fuses umami and spice, is so delicious you won’t be able to stop after one bite. By adding the separate packet of garlic-infused fragrant oil just before eating, the aroma instantly blossoms, further stimulating your appetite.
Product Information
- Product Name: “Seven Premium Ippudo Shiromaru Motoaji” (Cup Noodle)
- Price: 268 JPY (tax included)
- Product Name: “Seven Premium Ippudo Meshi Akamaru Shinaji” (Cup Rice)
- Price: 322 JPY (tax included)
- Release Date: October 7, 2025 (Limited Quantity)
Summary
Will you savor the traditional “Shiromaru” with noodles, or enjoy the innovative “Akamaru” with rice? This is the ultimate choice that will have not just fans, but everyone, pondering. This collaboration can be called the best example of how faithfully and creatively Japanese convenience stores reproduce the taste of famous restaurants. For ramen lovers visiting Japan, and for all travelers who wish to touch upon the depth of Japanese food culture, this is an unmissable event. As they are limited in quantity, they are expected to sell out quickly. If you see them at a 7-Eleven during your stay in Japan, don’t hesitate to grab them.
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