Starting Tuesday, February 17, 2026, a large-scale collaboration with the anime Gintama: The Movie – Yoshiwara in Flames (Shin Gekijoban Gintama – Yoshiwara Dai Enjo) will begin at “Lawson” stores nationwide in Japan. Lawson is one of Japan’s leading konbini (convenience store) chains and frequently holds collaborations with popular anime series.
The “Yoshiwara in Flames Arc” is one of the most popular story arcs in the Gintama series. It is characterized by serious developments, intense battles, and profound drama. In this campaign, that intense worldview is recreated on the shelves of the convenience store. Not only will there be merchandise sales, but the entire store will be dyed in Gintama colors with exclusive gifts for purchasing eligible products and foods with original packaging.
Get Original Clear Files (First Come, First Served)
The campaign starts at 7:00 AM on Tuesday, February 17, 2026. It runs until Monday, March 2, but it is not uncommon for goods of popular characters in Japanese konbini collaborations to sell out immediately after the start. If you want to be sure to get them, we recommend visiting the store early.
Full Lineup of 8 Characters
The bonus item this time is “Clear File Folders.” These are standard collector’s items in Japanese otaku culture. While they are stationery for organizing documents, many fans enjoy displaying them like posters because of the high-quality illustrations printed on them.
The designs are very elaborate, with each character drawn in detail. The lineup consists of the following 8 characters:
- Gintoki Sakata
- Shinpachi Shimura
- Kagura
- Kamui
- Abuto
- Tsukuyo
- Toshiro Hijikata
- Sogo Okita
In addition to the three main characters from the “Yorozuya,” the lineup captures fans’ hearts by including Kamui, Abuto, and Tsukuyo, who are key persons in this “Yoshiwara in Flames” theme. Furthermore, two members of the popular organization “Shinsengumi” are also included, making for a lineup that makes it hard to decide which combination to get.
Requirements and Eligible Products
The method to get them is simple. Just take any 2 of the designated “eligible snack products” inside the store and bring them to the register along with one clear file of your choice. However, there is a purchase limit of one per type per person, for a total of 8 files per transaction.
The eligible products are popular series from “Lotte,” a major Japanese confectionery manufacturer. They range from chocolates to gum. Japanese snacks are reputed to be high quality and delicious, so they are also perfect as souvenirs.
Chocolate & Biscuit Categories
Below are the prices (including Japanese consumption tax) and volume.
- Almond Chocolate (86g / 3.0 oz): 321 JPY (approx. $2.14)
- Almond Chocolate Crisp (80g / 2.8 oz): 321 JPY (approx. $2.14)
- Macadamia Chocolate (9 pieces): 321 JPY (approx. $2.14)
- Almond Chocolate – Crunchy & Fragrant Almond Popjoy (43g / 1.5 oz): 189 JPY (approx. $1.26)
- Macadamia Chocolate Popjoy Caramelized (34g / 1.2 oz): 189 JPY (approx. $1.26)
- Premium Ghana Caramel Milk (70g / 2.5 oz): 395 JPY (approx. $2.63)
- Premium Ghana Dark Milk (70g / 2.5 oz): 395 JPY (approx. $2.63)
- Ghana Milk Bottle (118g / 4.2 oz): 511 JPY (approx. $3.41)
- Crunky Big Pouch (72g / 2.5 oz): 321 JPY (approx. $2.14)
- Choco Pie Personal Pack (2 pieces): 210 JPY (approx. $1.40)
- Pie no Mi (73g / 2.6 oz): 255 JPY (approx. $1.70)
- Pie no Mi – Deep Chocolat (69g / 2.4 oz): 255 JPY (approx. $1.70)
- Chococo (17 pieces): 314 JPY (approx. $2.09)
- Zero Sugar Free Chocolate (40g / 1.4 oz): 237 JPY (approx. $1.58)
- Zero Sugar Free Chocolate Crisp (28g / 1.0 oz): 237 JPY (approx. $1.58)
- Zero Sugar Free Biscuits (26g / 0.9 oz): 195 JPY (approx. $1.30)
Candy & Gum Categories
These are products you can enjoy while traveling or working.
- Karin Throat Candy – Luxury Manuka Honey Mini Pouch (25g / 0.9 oz): 138 JPY (approx. $0.92)
- Xylitol Gum – Lime Mint (14 pieces): 192 JPY (approx. $1.28)
- Xylitol Gum – Fresh Mint (14 pieces): 192 JPY (approx. $1.28)
- Xylitol Gum – Muscat (14 pieces): 192 JPY (approx. $1.28)
- Xylitol Gum – Grape (14 pieces): 192 JPY (approx. $1.28)
- Xylitol Gum – Peach (14 pieces): 192 JPY (approx. $1.28)
- Xylitol Gum – Black Mint (14 pieces): 192 JPY (approx. $1.28)
- Xylitol Gum – Long Mint Original Mint (14 pieces): 192 JPY (approx. $1.28)
Since you get one clear file for every two snacks, you need to purchase 16 snacks to complete the collection of all 8 types. You are free to choose any combination, whether you want to stock up on gum or get satisfaction with chocolate pies.
Original Food “Toppo” Releases
To coincide with this project, “Toppo” with special Gintama packaging will also be released. Toppo is a very popular snack in Japan consisting of a pretzel tube filled to the end with chocolate.
- Toppo Gintama
- Toppo The Chocolat Gintama
Sales will begin sequentially starting Tuesday, February 17, same as the campaign start. The Lawson standard price is 977 JPY (approx. $6.51) each.
Unlike the regular packages, this product includes a special bonus. One “Original Die-cut Sticker” is included in each box.
There are 4 types of stickers for each product, making a total of 8 types. Since they are randomly enclosed, you cannot choose the design, but the size is approximately 80×60mm (approx. 3.1 x 2.4 inches). This is the perfect size to put inside a smartphone case or stick on a PC.
Limited Quantity Original Goods Sold In-Store
Don’t miss the original goods sold on the comic shelves inside the store. This time, Acrylic Stands and Can Badges (Pin Buttons) will be available.
The release date is sequentially from Tuesday, February 17, but since Japan is long vertically, there is a “time lag” in release dates depending on the region due to logistics.
- February 17 (Tue) Release: Miyagi, Fukushima, Kanto, Chubu, Kinki, etc.
- February 18 (Wed) Release: Hokkaido, Kyushu, Chugoku region, Ehime, Aomori (some stores)
- February 19 (Thu) Release: Shimane (some stores), Ehime (some stores)
If you are considering purchasing while traveling, it is important to check the release date of the region you are staying in.
Acrylic Stands
- Price: 1,760 JPY (approx. $11.73)
- Total 8 Types
The lineup features 8 characters: Gintoki Sakata, Shinpachi Shimura, Kagura, Kamui, Abuto, Tsukuyo, Toshiro Hijikata, and Sogo Okita. The body size is within 160mm height x 100mm width (approx. 6.3 x 3.9 inches), giving it a commanding presence. A pedestal is also included, so you can display it on your desk.
Can Badges (Pin Buttons)
- Price: 550 JPY (approx. $3.67)
- Total 8 Types (Random)
These are sold in a “blind package” format where you cannot see the contents. It is a standard size of 58mm diameter (approx. 2.3 inches), and you can enjoy attaching it to your bag. Please be careful of sell-outs as in-store goods are limited in quantity.
Pre-order Goods Exclusive to Loppi & HMV&BOOKS online
There are also reservation-only goods exclusive to the multimedia terminal “Loppi” installed in Lawson stores and the online shop “HMV&BOOKS online.” These are in a format close to made-to-order, and the reservation period is set to be long.
- Reservation Period: Dec 23, 2025 (Tue) 10:00 – Mar 2, 2026 (Mon) 23:30
- Product Handover Date: Starting from Jun 11, 2026 (Thu)
Teacup & Coaster Set
A Japanese-style item where you can relax at home and immerse yourself in the world of Gintama.
- Price: 2,980 JPY (approx. $19.87)
- Total 6 Types
You can choose the design of the coaster, while the teacup is likely a common design (Size approx. 107×74mm / approx. 4.2 x 2.9 inches). The coaster is 90mm in diameter (approx. 3.5 inches) and uses polyester and synthetic leather, giving it a luxurious feel.
Movie Ticket Convenience Store Bundles Also Available
“Mubichike (Movie Ticket)” is a digital movie ticket that allows you to reserve seats online. In Japanese convenience stores, products containing this ticket and limited goods are sold as a set.
Please note that the reservation period for this is ending soon.
- Reservation Period: Dec 23, 2025 (Tue) – Feb 12, 2026 (Thu) 23:30
Since today is February 10, there are only a few days left.
Movie Ticket with Teacup & Coaster Set
- Price: 4,580 JPY each (approx. $30.53)
- Coaster Selectable from 6 types: (Gintoki Sakata, Kagura, Kamui, Toshiro Hijikata, Sogo Okita, Kotaro Katsura)
An identification number called “L-Code” is required for purchase.
- Gintoki Sakata: 97801
- Kagura: 97802
- Kamui: 97803
- Toshiro Hijikata: 97804
- Sogo Okita: 97805
- Kotaro Katsura: 97806
Movie Ticket Only (without goods) (1,600 JPY / approx. $10.67) is also available under L-Code 97800.
Tips for Enjoying the Campaign
The appeal of this collaboration between Lawson and Gintama lies in the large number of eligible products and the variety of goods. Especially since the clear files are first-come-first-served, it is expected that many fans will visit the stores on the morning of February 17, the start date of the campaign.
Depending on the store, they may not carry the items, or the sales start time may vary due to delivery status. Why not enjoy the world of anime along with your favorite snacks as part of Japanese konbini culture?
『Gintama: The Movie – Yoshiwara in Flames』 Campaign | Lawson Laboratory 🇯🇵
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