In 2026, the globally renowned Japanese anime Evangelion celebrates the 30th anniversary of its broadcast debut.
To celebrate this momentous year, the major Japanese convenience store chain “Lawson” will hold a massive collaboration campaign starting Tuesday, February 3, 2026.
Japanese convenience stores, or Konbini, are not just grocery stores. They are also “hubs of pop culture” that frequently collaborate with popular anime and games to offer limited-edition merchandise found nowhere else.
This time, it is a special event linked with the 30th-anniversary festival “EVANGELION:30+;” held at Yokohama Arena. Here are the details of this campaign attracting the attention of Japanese fans, explained clearly for overseas audiences.
7 AM Rush! “First Come, First Served” Limited Stickers
The hottest part of Japanese Konbini collaborations is the battle for “First come, first served” limited goods. On the morning the campaign starts, purchasing eligible products gets you exclusive items right on the spot.
Rules and How to Get Them
The eligible products this time are the “Monster Energy” drink series. In Japan, these are extremely popular support drinks for hard workers and gamers alike.
- Start Date: From 7:00 AM, Tuesday, February 3, 2026
- End Date: Until Monday, February 23, 2026 *Ends as soon as stock runs out
- Condition: Receive one sticker for every two eligible “Monster Energy” drinks purchased.
- Limit: Up to 5 stickers per person per transaction.
Each store will only stock a total of 20 stickers, which is a very small number. It is expected that enthusiastic Japanese fans will arrive at the store right at the 7:00 AM start time.
Design and Specs
- Size: Approx. 90mm × 260mm
- Material: Synthetic paper (durable material)
- Variety: 5 types in total
The stylish wide design is perfect for sticking on PCs or smartphones. They feature Evangelion unit colors and the 30th-anniversary logo design.
Eligible Products (Monster Energy)
Japanese Konbini stock a wide variety of flavors. Pick any combination of two you like. Prices range from 205 yen to 320 yen (tax included).
“Lottery Campaign” via App for Luxury Prizes
Apart from the in-store goods, there is also a lottery held via a smartphone app. Participation requires a “Ponta Card” or “d Point Card”—common Japanese loyalty point cards—and the official Lawson app.
Luxury Prize Lineup
[7 Stamp Course] Blu-ray BOX
A Blu-ray BOX covering the series from Evangelion: New Theatrical Edition to Shin Evangelion Theatrical Edition. 15 winners will be selected by lottery.
[3 Stamp Course] Original Acrylic Block
A thick acrylic art block perfect for displaying on a desk. 100 winners will be selected by lottery. Size: Approx. 150mm × 100mm × 20mm
[2 Stamp Course] Monster Energy 1 Case (24 bottles)
A box of 24 bottles, a delight for energy drink lovers. 100 winners will be selected by lottery.
How to Participate
- Download the Japanese “Lawson Official App”.
- Link the app with a point card (Ponta or d Point).
- Present your point card at the store and purchase Monster Energy.
- Earn a stamp on the app for every bottle purchased.
- Use stamps to apply for your desired prize through the app.
- Purchase Period: Tuesday, February 3, 2026 – Monday, February 23, 2026
- Application Period: Wednesday, February 4, 2026 – Monday, March 2, 2026
For long-term residents in Japan or travelers with access to the app, this is a chance to test your luck.
Ponta Members Only! 30th Anniversary Design Card
Furthermore, there is a special promotion for members of the Japanese point service “Ponta”.
By entering and shopping at Lawson, 300 people will win a “30th Anniversary Design Ponta Gift Code Card” by lottery. Not only can this be used as 300 yen worth of points, but the card itself holds high value as a collector’s item. Prior registration is required for participation. Check the link below for details.🇯🇵
SNS Campaigns and Real-World Events
X (formerly Twitter) Campaign
Social media is also buzzing with excitement. A Follow & Repost campaign on X (formerly Twitter) is also planned. Check the official account for the latest information.
Linkage with Yokohama Arena “EVANGELION:30+;”
This Lawson campaign is linked with the large-scale festival event held at Yokohama Arena from February 21 to 23, 2026.
30th-anniversary festival “EVANGELION:30+;” 🇯🇵
This festival is a special event expressing the “past” and “future” of Evangelion. The production studio “Khara” is handling the overall direction.
The campaign at Lawson serves as a “Pre-party” for this festival. Feeling the world of anime at a convenience store you use daily to build excitement before heading to the event venue. This is a uniquely Japanese way to enjoy content.
If you plan to visit Japan in February, be sure to stop by a Lawson. You will be able to feel the excitement of Evangelion, loved for 30 years, firsthand.
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