A new collaboration campaign started on February 9, 2026, at Lawson convenience stores across Japan.
The partners for this event are the globally popular action RPG “Zenless Zone Zero” and the gamer lifestyle brand “Razer.”
Japanese convenience stores, known as “Konbini,” are not just retail shops. They are hubs for the latest pop culture and gaming trends.
In this campaign, by purchasing eligible gift cards, fans have the chance to win highly coveted limited-edition devices and merchandise.
Campaign Overview and How to Participate
This campaign is being held at Lawson stores nationwide in Japan.
Participation is simple. Just purchase a “Razer Gold Gift Card” at the store and apply via the website.
Japanese Konbini have shelves selling prepaid cards for various digital contents. Look for the Razer card there.
- Period: February 9, 2026 (Mon) – March 8, 2026 (Sun)
- Participating Stores: Lawson stores across Japan (excluding some stores)
- Entry Requirements: Purchase a total of 3,000 yen (approx. 20 USD) or more of Razer Gold Gift Cards (Variable Type).
- Eligible Cards: Razer Gold Gift Card Variable Type
Please pay attention to the type of card you buy. The “Variable Type” allows you to specify the amount you want to purchase at the register. Choose the type where you decide the amount, not the fixed-amount cards. Purchasing 3,000 yen (approx. 20 USD) worth gives you eligibility to apply.
Luxurious Collaboration Limited Prizes
The biggest attraction of this campaign is the limited-edition prizes that cannot be obtained elsewhere. The gaming keyboard featuring a “Zenless Zone Zero” design is particularly valuable.
Razer BlackWidow V4 X JP Zenless Zone Zero Edition
- Winners: 5 people
- Details: A special model of Razer’s high-performance keyboard “BlackWidow V4 X.” It features a design reflecting the game’s world. This is an extremely rare item that only a few people in the world will own.
“Zenless Zone Zero” Goods Set
- Winners: 10 people
- Details: A set focused on merchandise of the popular character “Hoshimi Miyabi.” It includes the following items:
- Shadow Picture Series Acrylic Keychain (Hoshimi Miyabi)
- Shadow Picture Series Collection Card Set (Hoshimi Miyabi)
- Bangboo Standee Series Trading Figure (1 random figure)
“Goods” like acrylic keychains are very popular as collection items among Japanese anime and game fans.
Benefits for All Participants
Even if you don’t win the lottery, there is no need to give up. All participants who meet the conditions and apply will receive a “Campaign Commemorative Exchange Code.” This is a code to obtain items that can be used in the game.
Details on the code and how to use it will be announced on Razer Gold Japan’s official social media. Please check for the latest information.
Razer Gold Japan Official X Account 🇯🇵
What is Razer Gold?
Here is an explanation of “Razer Gold,” the product eligible for this campaign. It is a virtual credit used by gamers around the world.
- Safety: You can make in-game purchases with cash without using a credit card.
- Convenience: Available for purchase 24 hours a day at Japanese Konbini.
- Supported Titles: Can be used in over 68,000 titles, including “Genshin Impact” and “Honkai: Star Rail.”
- Rewards: Using it earns you points called “Razer Silver.” Accumulated points can be exchanged for Razer products and more.
In Japan, prepaid cards bought at Konbini are a very common payment method for students who don’t have credit cards or gamers concerned about security.
Japanese Gamers and Razer
Razer values the Japanese gaming community. A Japan office was established in 2025. This collaboration with Lawson is one of the special initiatives aimed at Japanese gamers. Razer’s global leadership has also shown strong motivation for expanding in the Japanese market.
Head to Lawson Now!
This campaign, fusing the world of “Zenless Zone Zero” with Razer’s cool style, is a special event for this time only. If you are visiting Japan, stop by a Lawson. And try picking up a Razer Gold Gift Card.
Please be sure to check the official page for detailed campaign rules and application procedures.
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