For tourists visiting Japan, convenience stores (known locally as Konbini) are not merely spots for shopping; they are an integral part of Japanese culture.
“Lawson,” one of Japan’s major convenience store chains, broadcasts its own original radio program called “Lawson CS Hot Station” inside its stores.
In February 2026, this in-store broadcast is set to transform into a special, “chaotic” space.
It has been announced that an original broadcast featuring the wildly popular Japanese characters “Npochamu” and “Kimimaro” will air for a limited time at Lawson stores nationwide.
Special Preview Ahead of the February 10th Campaign
This in-store broadcast is in celebration of the “Kawaisouni! Campaign” starting on Monday, February 10, 2026.
Prior to the campaign’s official launch, a special “teaser” broadcast will air for one week only, starting Tuesday, February 3, 2026.
“Npochamu” is a character with the backstory of being a yogurt fairy. Many fans are eagerly watching to see how their unique worldview will change the atmosphere of the usual daily convenience store visit.
Broadcast Schedule (Part 1)
If you happen to be in Japan during this period, be sure to stop by a Lawson.
The schedule for the first wave of broadcasts is as follows:
- Start Date: Tuesday, February 3, 2026
- End Date: Monday, February 9, 2026
- Location: Lawson stores across Japan (excluding some stores)
Please note that after the campaign officially begins on Tuesday, February 10, the broadcast content and times are scheduled to change.
Detailed Broadcast Time List
Lawson’s in-store radio runs on a fixed schedule.
To hear the voices of “Npochamu” and friends, we recommend visiting during the following times.
Basically, it airs at “04 minutes past the hour,” but please be aware that there are some hours when it does not air.
Late Night / Early Morning
- 03:04
- 04:04
- 05:04
- 06:04
- 07:04
- 08:04
Morning
- 09:04
- 11:04
- 12:04
- Note: There is no broadcast during the 10:00 hour.
Afternoon / Evening
- 13:04
- 14:04
- 15:04
- 16:04
- 17:04
Night
- 18:04
- 19:04
- 20:04
- Note: There are no broadcasts from 21:00 onwards (until around 02:00).
The in-store broadcast timing may vary slightly depending on the situation. It is a good idea to enter the store with some time to spare and wait while browsing the abundant shelves of the Japanese Konbini (filled with rice balls and sweets).
Character Introduction: Who is “Npochamu”?
The main star of this broadcast, “Npochamu,” is a character that is extremely popular on Japanese social media.
Although he is a “yogurt fairy,” his erratic behavior often drags his best friend “Kimimaro” into trouble.
“Kimimaro” acts like a guardian, supporting him calmly but with affection.
The comical conversation (resembling a comedy duo’s banter) between these two will echo throughout Lawson stores.
Summary: An Auditory Japanese Konbini Experience
Japanese convenience stores entertain you not just visually, but auditorily as well.
When visiting Lawson between February 3rd and February 9th, try taking off your earphones.
There, you will find a lively and fun scene of everyday life that lets you feel the forefront of Japanese pop culture.
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