Japanese convenience store chain Lawson has launched a special new sweet that chocolate lovers won’t want to miss. Starting October 21, 2025, the “Rich Chocolate Soft Serve” and “Rich Chocolate Soft Serve Mix” are available exclusively in the Hokkaido area. The most unique feature of this dessert is that each one is carefully prepared at the counter right after you order. Its appeal lies in how you can easily enjoy the fresh taste, just like one from a specialty shop. The rich, deep flavor is perfect for the autumn and winter seasons and is sure to make your trip to Hokkaido even more special.
A Taste Just Like a Specialty Shop! The “Rich Chocolate Soft Serve”
Both of the two new flavors are crafted to fully bring out the charm of chocolate. Here’s an introduction to the distinct characteristics of each, which might just make it hard to choose.
Rich Chocolate Soft Serve
First up is the “Rich Chocolate Soft Serve,” recommended for those who want to deeply savor the taste of chocolate itself. The price is 450 yen (tax included). The moment it enters your mouth, the rich aroma of cacao spreads, and you can distinctly feel the deep, bitter flavor of the chocolate. When savored in the slightly chilly autumn and winter air, its rich sweetness and warmth seem to soak into your heart and body. The aftertaste is clean, leaving you to linger in the fine chocolatey finish. When ordering, you can choose between a crispy “cone” or a “cup” to enjoy it more slowly. For anyone who professes to be a chocolate lover, this is an authentic taste you’ll definitely want to try.
Rich Chocolate Soft Serve Mix
For those who think, “I love chocolate, but I also want to enjoy the flavor of milk,” the “Rich Chocolate Soft Serve Mix” is the perfect choice. The price is 400 yen (tax included). This flavor exquisitely matches the rich taste of chocolate with the fresh, full-bodied flavor of Hokkaido-grown milk. The richness of the chocolate and the smoothness of the milk complement each other, creating a balanced and gentle sweetness. This one is also available in a “cone” or a “cup,” allowing you to enjoy it according to your mood. The combination of delicious Hokkaido milk and chocolate is a special pairing you can only experience with this regional exclusive.
This Special Experience is Only in Hokkaido!
Unfortunately, this freshly made soft serve is not available throughout Japan. It is only offered at about 60 select stores within Hokkaido. The reason why it’s exclusive to Hokkaido hasn’t been officially stated, but the Hokkaido-grown milk used in the “Rich Chocolate Soft Serve Mix” might be one of the secrets. The harmony woven by fresh milk from the vast land and carefully selected chocolate is sure to make a visit to Hokkaido even more worthwhile.
For tourists visiting Hokkaido, a stop at Lawson during your travels becomes like a visit to a café offering a special dessert. Savoring this region-exclusive special treat while gazing at beautiful scenery or during a break from driving will surely become an unforgettable memory.
List of Participating Stores
Sales began on Tuesday, October 21, 2025, at about 60 select Lawson stores in Hokkaido. If you are planning a trip or live nearby, be sure to check if there is a participating store you can visit.
Central Hokkaido (Dōō)
Sapporo City: Sapporo Maei 3-jo 2-chome, Sapporo Satozuka 1-jo 3-chome, Sapporo Sumikawa 2-jo, Sapporo Toyohira 3-jo 1-chome, Sapporo Oyachi-nishi 5-chome, Sapporo Kita 6-jo Higashi 2-chome, Sapporo Kita 27-jo Nishi 7-chome, Sapporo Hondori 21-chome, Susukino Minami 8-jo, Jozankei Onsen Higashi, S Tonan Hospital, Sapporo Hongo 8-jo 8-chome
Ishikari City: Ishikari Hanakawa-minami 3-jo
Kitahiroshima City: Kitahiroshima Omagari Kashiwanoha 5-chome, Fighters Lawson Kitahiroshima Misawa
Chitose City: Chitose Asahimachi 4-chome
Eniwa City: Eniwa Shirakaba-cho
Yoichi Town: Yoichi Tomisawa
Ashibetsu City: Ashibetsu Kita 4-jo Higashi
Bibai City: Bibai Odori-nishi 1-jo
Fukagawa City: Fukagawa Shiyakusho-mae
Naganuma Town: Naganuma Town
Kamisunagawa Town: Kamisunagawa Town
Iwamizawa City: Iwamizawa 8-jo Nishi 11-chome, Iwamizawa Hinode-cho
Abuta District: Kyogoku
Northern Hokkaido (Dōhoku)
Asahikawa City: Asahikawa Toko 10-jo 7-chome, Asahikawa Suehiro 1-jo 1-chome, Asahikawa Shinsei-cho, Asahikawa Kagura 5-jo
Higashikawa Town: Higashikawa Kita-machi 6-chome
Wakkanai City: Wakkanai Komadori 5-chome
Toma Town: Toma
Eastern Hokkaido (Dōtō)
Kitami City: Kitami Chuo-miwa, Kitami Nishi-miwa, Kitami Koei-higashi-cho, Kitami Honcho 5-chome, Kitami Tokiwa-cho, Kitami Shunko-cho
Kushiro City: Kushiro Hoshigaura-odori, Kushiro Kaizuka 3-chome
Obihiro City: Obihiro Nishi 21-jo Minami 4-chome
Bihoro Town: Bihoro Inami
Shari Town: Shari Aoba-cho
Engaru Town: Engaru Higashi-machi
Memuro Town: Memuro Higashi 10-jo
Hiroo District: Hiroo Santa Land
Southern Hokkaido (Dōnan)
Hakodate City: Hakodate Tomioka 2-chome, Hakodate Ishikawa-cho, Hakodate Tokito Suzukake-dori, Hakodate Airport Inter, Hakodate Asaichi
Kameda District: Nanae-cho Togeshita, Nanae Akamatsu Park-mae
Noboribetsu City: Noboribetsu Wakayama-cho
Muroran City: Muroran Kaigan-cho
Yakumo Town: Yakumo-cho Honcho
Shizunai Town: Shizunai Aoyagi-cho
Hidaka Town: Hidaka Tomikawa Inter-mae
Tomakomai City: Tomakomai Shiratori, Tomakomai Akeno-minami-dori
Biratori Town: Biratori Honcho
*Please note that availability may vary by store, and the product may no longer be sold. We recommend checking with the store before your visit.
This special reward dessert can only be found in Hokkaido during autumn and winter. Combined with the special feeling of having it made for you on the spot, you are guaranteed an exceptional taste. When you visit Hokkaido, why not try this region-exclusive “Rich Chocolate Soft Serve”? It is sure to add a wonderful page to your travel memories.
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