On Tuesday, January 20, 2026, a new bento series will debut at FamilyMart stores nationwide in Japan. The theme is “texture.” It features four types of “Egg Bento” that perfect a “fluffy” and “melty” texture.
Typically, egg dishes in convenience store bento tend to become hard when reheated in the microwave. However, this new product solves that problem. The new TV commercial features popular actress Rikako Yagi. Her unique performance, where she bursts out of an eggshell, is also drawing attention.
This new product embodies FamilyMart’s corporate slogan, “More Delicious.”The lineup ranges from authentic menus supervised by famous restaurants to classic omelet rice. The commercial featuring Rikako Yagi, titled “A Delicious New Arrival! Fluffy and Melt-in-Your-Mouth Egg Bento,” will also air starting on the release date.
Texture Innovation! Four Meticulously Crafted Egg Bento Varieties
The lineup consists of four distinct varieties, each with its own unique character.
Osaka Ohsho Supervised: Fluffy Egg Tianjin Fried Rice
Price: ¥598 (¥645 including tax)
Release Date: Tuesday, January 20, 2026
Release Region: Nationwide in Japan
First is the Tenshin Fried Rice, supervised by “Osaka Ohsho”.Osaka Ohsho is a hugely popular gyoza chain in Japan. The defining feature of this bento is its use of “fried rice” instead of plain white rice. Topped on the fragrant fried rice is a thick, fluffy-textured egg.
The sauce is a rich, special soy-based sauce featuring oyster sauce. It coats the egg and fried rice beautifully.Osaka Ohsho is typically known for its bold flavors. However, this time you can also taste the savory umami of “dashi (Japanese soup stock)”. You can enjoy both a substantial feel and a delicate taste.
MOKUBAZA Supervised: Keema Curry with Creamy Egg Yolk Sauce and Cheese Sauce
Price: ¥598 (¥645 including tax)
Release Date: Tuesday, January 20, 2026
Release Region: Nationwide, Japan
The second offering is a Keema Curry supervised by the renowned Tokyo restaurant “MOKUBAZA” in Kita-Sando. MOKUBAZA is famous for its visually stunning curry topped with generous amounts of cheese. This bento recreates that signature taste.
It features a balanced blend of over 8 spices and the sweetness of sautéed onions. Topped with two sauces: “Egg Yolk Sauce” and “Cheese Sauce.” The spicy curry is enveloped by the mellow richness of egg and cheese.
Tomato Hamburger Steak Bento with Melting Cheese and Egg Yolk Sauce
Price: 647 yen (698 yen including tax)
Release Date: Tuesday, January 20, 2026
Release Region: Nationwide in Japan
The third item is a hamburger steak, a Western-style staple. This hamburger steak is topped with a special sauce.It’s a tomato sauce packed with “tomato acidity” and “garlic umami.” Adding to this are “melting cheese” and “egg yolk sauce.”
The hamburger steak’s juices, the tomato’s acidity, the cheese’s richness, and the egg’s smoothness. These all come together in your mouth. It’s a combination guaranteed to make you want more rice.
Rich Demi-Glace Sauce and Fluffy Egg Omelette Rice
Price: ¥598 (¥645 including tax)
Release Date: Tuesday, January 27, 2026 ※This is the only item with a different release date!
Release Region: Nationwide in Japan
Last is the Omurice (Omelette Rice). This will be released one week later than the other three items.
Buttery ketchup rice is topped with silky-smooth eggs, all drizzled in rich demi-glace sauce. Adding “milk” and “whipped cream” to the eggs creates an exceptionally smooth texture. Japanese convenience store omurice continues to evolve. Be sure to try this silky smoothness.
Great Deal Campaign! Free Boiled Eggs with “Choi Deli”
This campaign isn’t just for bento boxes. Japanese convenience stores have a small-portion side dish series called “Choi Deli.” For a limited time, buying eligible items from this series gets you a free boiled egg topping. The price remains the same.
The campaign runs from Tuesday, January 20, 2026, to Monday, February 9, 2026. The three eligible items are:
Ham Potato Salad
Price: ¥276 (¥298 including tax)
Rich potato salad topped with ham and a boiled egg. We recommend mixing the boiled egg into the potato salad while eating.
Tartar Chicken Nanban (Served Cold)
Price: ¥297 (¥320 including tax)
Sweet and sour fried chicken topped with tartar sauce. A boiled egg is added on top. While the tartar sauce already contains egg, this extra topping makes it irresistible for egg lovers. It also provides protein.
Shrimp and Broccoli Tartar Salad
Price: 304 yen (328 yen including tax)
A healthy combination of broccoli and shrimp. It’s mixed with macaroni-based tartar sauce and a boiled egg. This single dish makes for a satisfying side.
Unique CM Featuring Rikako Yagi Emerging from an “Eggshell”
The new TV commercial features Rikako Yagi. With the sound “Crackle… Pop!”, a giant eggshell breaks open. Then, Ms. Yagi emerges from the light. This visual effect represents the product’s characteristic “fluffy texture”.
In the commercial, Yagi tastes the new “Osaka Ohsho Supervised Tianjin Fried Rice” and “MOKUBAZA Supervised Keema Curry.” Her expression changes in sync with the textures described—”fluffy” and “creamy”—as she takes her first bites. Her reactions convey the deliciousness more powerfully than any dialogue.
The final scene features a visual effect where she appears to float softly within the shell. This embodies the product’s soft, gentle worldview.Ms. Yagi herself discussed this scene in an interview.
Behind-the-Scenes: Ms. Rikako Yagi Talks About Her “Love for Eggs”
In a post-shoot interview, Yagi reflected, “It was a delicious shoot.” She explained she was particular about ensuring the eggs looked beautiful right up until the moment they landed on the spoon. The most challenging scenes were the opening where she appears after cracking the eggshell and the final floating scene.
“It was tough adjusting my posture to the wind and movement, but we captured some incredibly beautiful shots,” Yagi shared. Even during the eating scenes, she carefully crafted subtle expressions to match each flavor.
Among the four products, the one that surprised Yagi the most was the “Fluffy Egg Tianjin Fried Rice.” “It wasn’t overly sweet, and you could really taste the savory umami of the broth. The eggs were fluffy and creamy—it was truly delicious,” she answered with a smile. That a convenience store Tianjin rice dish could be so highly praised for its broth’s umami and the texture of its eggs is proof of its high quality.
Yagi’s Passion for Eggs
The interview also revealed details about Yagi’s daily diet and her dedication to eggs. Her specialty dish is “Tamagoyaki (Japanese Rolled Omelette)”. She mentioned that after practicing a scene for a drama where she cracked eggs with one hand, she started making it daily and improved her skills.
An interesting quiz revealed her preference: “Sweet or salty tamagoyaki?” She answered without hesitation, “Salty.” “The traditional style is to season with salt, not sugar,” she explained. The variety of home-style flavors is one of the fascinating aspects of Japanese cuisine.
When asked, “If you could choose your last egg dish, what would it be?” she selected omurice. “If I could eat a runny omurice at the end, I think I could finish with a happy feeling,” she commented.
FamilyMart’s new “Tamago Bento” series really emphasizes texture. The release date is Tuesday, January 20, 2026. The omurice version launches the following week on Tuesday, January 27. Enjoy warm, fluffy, and creamy egg dishes during the cold season. When visiting Japan, be sure to check out the bento section at FamilyMart.
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