Japan’s major convenience store chain Lawson will sequentially release a new “Sanrio Atari Kuji” starting Saturday, January 17, 2026.
“Atari Kuji” refers to a no-lose lottery available at Japanese convenience stores and character shops. This time, the stars are Sanrio’s popular characters “My Melody” and “Kuromi.” The theme is “Tea Time.” The design featuring the two enjoying tea together is incredibly adorable and a must-see for fans.
The price is 800 yen (tax included) per play. As a New Year’s fortune test, let’s take a closer look at what Japan-exclusive items you might win.
Launching January 17th! A Luxurious Prize Lineup to Brighten Your Tea Time
First, the basic information. This lottery will launch sequentially at Lawson stores nationwide starting Saturday, January 17, 2026.
The price is 800 yen (tax included). Release dates and start times may vary by store, so if you plan to try it during your stay in Japan, we recommend checking beforehand if your local Lawson is participating. Also, these items are limited quantity and will end once stock runs out.
Now, for the prizes you’re curious about: this time, the lineup features items designed to enhance your time at home. We’ll introduce them starting with the high-tier prizes.
First Prize: The Eye-Catching “Plush Toy”
The most notable prize is the 1st Prize “Plush Toy”. Designed to match the tea time theme, it features a relaxed expression and outfit. Simply placing it in your room will fill the space with Japan’s “Kawaii” atmosphere. Whether you win the My Melody or Kuromi character is a surprise to be enjoyed after drawing the lottery ticket. Whichever you win, it’s a prize of exceptionally high quality.
Practicality No. 1: Second and Third Prizes
Next, the 2nd prize is a “Stainless Steel Mug.” A mug that keeps your warm drink at the perfect temperature is essential during the cold winter months. It’s perfect for your office desk or relaxing at home. Not only is the design cute, but it’s also a highly functional item.
The Third Prize is a “Plastic Basket.” Its uses are diverse, from storing small items to use in the laundry area. Being plastic, it’s easy to wipe clean if it gets dirty. It’s a handy item you can never have too many of.
Other Prizes That Appeal to Your Collector’s Heart
Beyond the top prizes, there are many other attractive goods.
- Mascot: A small size you can attach to your bag and carry around.
- Beads Charm: Adds a sparkling accent.
- Plate: A dish to brighten up your table.
- Food Container: Handy for storing ingredients.
- Frilled Tote Bag: A handy sub-bag for quick outings.
- Mat: Enjoy placing it in your entryway or beside your bed.
The “Last Special Prize” You Get When You Draw the Last Ticket
Japanese character lottery tickets feature a unique system: the “Last Special Prize.” This is a special bonus prize awarded to the person who draws the last remaining ticket at the store, in addition to their regular prize.
This time, a “Cushion” is the prize. Different from the first-prize plush toy, its soft, fluffy feel is sure to be soothing. Checking how many tickets are left at the store to aim for this prize is a uniquely Japanese way to enjoy the lottery.
The “Tea Time” Theme Reveals This Collection’s Focus
While My Melody and Kuromi usually have a “self-proclaimed rivalry,” this design shows them enjoying tea time together, highlighting their close bond. With abundant use of pastel colors and sweet motifs, the design fits seamlessly into a mature woman’s room.
Furthermore, the abundance of food-related items like stainless steel mugs, storage containers, and plates aligns perfectly with the tea time theme. Why not use the goods you win to enjoy an elegant, Japanese character cafe-like experience right at home?
Hurry to Stores Before They Sell Out
My Melody and Kuromi are extremely popular characters, so items are likely to sell out quickly. Especially the first prize plushies and the Last Special Prize cushions are highly sought after by many fans.
Sales begin Saturday, January 17th. To ensure you get yours, we strongly recommend searching for participating stores via the official link below. The adorable duo awaits you at Lawson stores.
>>Click here for the Sanrio Lucky Draw website. (Japanese Link)
Post a Comment