A unique project has been announced for the “Hatsune Miku LAWSON 50th Anniversary Special LIVE,” a special music event hosted by Lawson, a major Japanese Konbini store chain, to celebrate its 50th anniversary. This commemorative live concert will be held at Yokohama Arena on Saturday, January 17, and Sunday, January 18, 2026.
Plus One Co., Ltd., known for its “idea-driven goods that make life a little more fun,” is participating as a sponsoring company. They have decided to distribute a specially designed carbonated drink, “Poppin’ Cider [Hatsune Miku LAWSON 50th Anniversary Special LIVE Limited Edition Label],” exclusively to attendees at the concert venue.
Commemorative Concert Limited Edition Label! “Poppin’ Cider Blue Lemonade Flavor”
The drink being distributed is the “Poppin’ Cider Blue Lemonade Flavor,” which has a striking, refreshing blue color. The packaging, specially designed for this product, features the main visual of Hatsune Miku for this concert, making it a must-have commemorative item for fans.
As this Poppin’ Cider is a sponsored item for the live concert, it will not be available for general sale. It is truly a very rare item that only those who attend the concert can obtain. Distribution is limited in quantity, so those planning to attend the concert are advised to visit the venue early.
This drink, with its refreshing look and taste, is sure to heighten the excitement of the live performance.
What is the “Hatsune Miku LAWSON 50th Anniversary Special LIVE”?
This event is a special live concert held to commemorate the major milestone of the 50th anniversary of “Lawson,” one of Japan’s leading Konbini stores. The partner chosen for this event is the virtual singer “Hatsune Miku,” who has a worldwide fanbase.
This event, which merges the Japanese Konbini culture with the pop culture icon Hatsune Miku, is attracting significant attention from both within Japan and abroad. Tickets are currently on sale at the official website below, but they may sell out due to high demand.
Product Information Summary
Product Name: Poppin’ Cider (Hatsune Miku LAWSON 50th Anniversary Special LIVE) Blue Lemonade Flavor
Distribution Location: Yokohama Arena
Note: Not for sale as it is a sponsored item. Quantities are limited.
Volume: 500mL
Flavor: Blue Lemonade Flavor (non-fruit juice)
What kind of drink is “Poppin’ Cider”?
“Poppin’ Cider” is a carbonated drink brand specializing in character collaborations that launched in 2024. The brand’s main feature is its dedication to valuing the world of the collaborating characters, developing flavors and package designs to match.
Its colorful visuals and unique flavor offerings have become a hot topic, especially on social media, with its popularity growing mainly among young people. In just a short period since its launch, the series has achieved an astonishing record, with total sales exceeding 1.3 million units. Various collaborations with other characters are planned for the future, making it a brand to keep an eye on.
Developed by “Plus One Co., Ltd.”
This unique product is planned and developed by Plus One Co., Ltd. True to their concept of being “a company that delivers idea-driven goods to make life a little more fun,” they aim to bring new discoveries and enjoyment to people’s daily lives.
You can learn more about their past product lineup and corporate initiatives on the company’s official website.
https://plusoneplus.jp/ (Japanese Link)
This project can be described as a very “Japanese-style” collaboration, bringing together a commemorative event for a Japanese Konbini store, a globally popular pop culture icon, and a company that excels at unique product development. If you are attending the concert, be sure to enjoy this special experience.
▼ Ticket Sales Page
https://l-tike.com/concert/lawson50th_260117_0118/ (Japanese Link)
Source (Japanese): プラスワン株式会社「ポッピンサイダー」が「初音ミク ローソン創業50周年記念ライブ」に協賛！
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