Calbee, Japan’s major snack manufacturer, is launching a new flavor of its iconic shrimp-flavored snack “Kappa Ebisen.”This “Kappa Ebisen Kishu Ripe Plum Flavor” is a limited-time product. It will launch early at convenience stores nationwide on Monday, January 12, 2026, with sales at other retailers starting Monday, January 19.
This plum (Ume, Japanese plum) flavor is a seasonal tradition heralding spring for many fans.The snack is scheduled to be available until early May 2026.
The Legendary Flavor That Set Record Sales Has Evolved
This new version further refines a previously hugely successful flavor. The Ume flavor released in 2024 set the highest sales record in the past five years, proving its immense popularity.
The secret to its success lies in its perfect flavor balance. The savory shrimp flavor and saltiness of Kappa Ebisen combine with the vibrant tartness and gentle sweetness of fully ripened Kishu plums. This creates an addictive taste that truly embodies the brand’s famous catchphrase: “Can’t stop, won’t stop.”
The Secret Flavor: 100% Kishu-grown Ripe Ume Plums
The key to its authentic taste lies in carefully selected ingredients. This snack uses a special powder made from 100% ripe ume plums harvested in the Kishu region of Wakayama Prefecture. This area is renowned in Japan as a producer of high-quality ume plums.
The moment you open the bag, the fruity, sweet aroma of ripe plums fills the air. The first bite delivers a refreshing tartness, followed by a gentle sweetness that spreads across your palate. It’s not just sour—this deep, complex plum flavor creates a perfect harmony with the shrimp flavor.
Fun Packaging and a Lucky Charm
The packaging features a vibrant pink color inspired by plum blossoms. The design, dotted with illustrations of plum flowers, makes it stand out prominently on store shelves.
Furthermore, a fun surprise is hidden inside. If you’re lucky, you might find a special plum blossom-shaped snack tucked within the bag. Discovering these “flower-shaped” snacks brings a little joy, and many people in Japan enjoy finding and sharing photos of them on social media.
Product Information
Product Name: Kappa Ebisen Kishu’s Fully Ripened Plum Flavor
Net Weight: 64g (approx. 2.26 oz)
Estimated Price: Around 170 yen (tax included)
Release Date & Sales Area:January 12, 2026 (Mon) / Convenience stores nationwide in Japan、January 19, 2026 (Mon) / Other stores nationwide in Japan
Note: Actual release dates may vary slightly by store. Also, as this is a limited-time product, some stores may not carry it, and sales may end once stock is depleted.
Summary
This snack combines the beloved “Kappa Ebisen,” cherished across generations, with “Ume” (Japanese plum), a symbol of spring in Japan—a perfect pairing. This renewal has enhanced its appeal even further.
Its sweet and sour, nostalgic flavor is enjoyable for everyone, from children to adults. If you’re staying in Japan, don’t miss out on this special limited-time flavor. Look for it at your local convenience store or supermarket.
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