[Summary] Japan’s Popular Game “KanColle” Celebrates its 13th Anniversary! Large-Scale Collaboration Campaign Starts at Lawson on April 21

Lawson, a convenience store chain (often called “Konbini” in Japan) operating nationwide, will launch a large-scale collaboration called the “Congratulations! ‘KanColle’ 13th Anniversary Collaboration Campaign” to celebrate the 13th birthday of the popular game series Kantai Collection (KanColle).

“KanColle” is a highly popular Japanese simulation game that anthropomorphizes historical warships into beautiful girl characters known as “KanMusu” (Shipgirls). During this campaign, Lawson stores across Japan (excluding some locations) will serve as “Lawson Anchorages” (bases), featuring a variety of limited-edition clear files and original merchandise.

In addition to the first-come, first-served giveaway starting at 7:00 AM on Tuesday, April 21, 2026, special in-store broadcasts by the character “Shigure” will also begin today, April 15. Here are the details of this special event where Japanese “Konbini” culture meets anime and gaming culture.

A Battle for Fans! First-Come, Limited-Edition “Official KanMusu Clear Files” (6 Designs)

The highlight of the campaign is the “Official KanMusu Clear File” giveaway. You can receive one on the spot by purchasing three eligible snacks. Clear files are a staple collectible at Japanese events, and this time, luxurious designs commemorating the 13th anniversary have been prepared.

Schedule and How to Get Them

• Campaign Period: Tuesday, April 21, 2026, 7:00 AM – Monday, May 4, 2026
• How to Obtain: Select three eligible snacks in the store and bring them to the register to receive one clear file of your choice.
• Quantity Limits: Limited to one of each design per customer per store visit (up to 6 files total).
• Total Stock: There are 6 designs in total, with only 24 files per store (4 of each design).

Since prizes are available only while supplies last, we recommend visiting the store immediately after the start. The files are made of eco-friendly 50% recycled PP and are standard A4 size (approx. 310×220mm / 12.2×8.7 inches).

The KanMusu Lineup Featured on the Clear Files

This year’s selected members range from the powerful “Kongo-class Battleships” to “Special Service Ships” with unique roles, showcasing a diverse cast of characters.

Eligible Snack Products

The selection primarily features products from “Lotte,” a major Japanese confectionery manufacturer. Popular items like gum, chocolate, and gummies are included.

Accumulate Points to Win! “Official KanMusu Tapestries”

A mileage-style campaign is also being held for members of Lawson’s loyalty programs, “Ponta” or “d Point.” By purchasing eligible products and collecting stamps, you can enter a lottery to win large fabric posters (tapestries).

How the Stamps and Entry Work

Every time you purchase one eligible item and present your loyalty card, you earn one stamp.

• Entry/Purchase Period: Tuesday, April 21, 2026, 0:00 – Monday, May 4, 2026, 23:59
• Application Period: Wednesday, April 22, 2026, 16:00 – Monday, May 11, 2026, 23:59

Prize: Official KanMusu Tapestry (2 Designs)

You can enter once for every 3 stamps collected. A total of 100 winners will be selected.

The tapestry measures approximately 297×420mm (11.7×16.5 inches) and is made of polyester. Lottery results are available instantly. Entry via the official Lawson website or app is required beforehand.

Eligible Products for Stamps

In addition to the clear file products, two newly released original snacks are also eligible for earning stamps.

Satisfy Your Admiral’s Appetite! Lawson-Exclusive “Original Snacks”

Starting April 21, two types of original snacks with bonus items will be released at Lawson. Japan has a vibrant culture of “Shokugan” (toys packaged with snacks), and these are extremely popular.

Morinaga: KanColle Koro-Koro Hi-Chew

• Specifications: The acrylic holder size is approximately 44×44mm (1.7×1.7 inches).
• Price: 875 yen (approx. $5.80 USD)

Ito Biscuits: KanColle Paritzel Chocolate Cream

• Price: 1,062 yen (approx. $7.00 USD)

In-Store Merchandise: “Rubber Mascot Collection 3”

• Price: 1,200 yen (approx. $8.00 USD) each. Release dates vary by region: Hokkaido, Kyushu, Chugoku, and Ehime will start from April 22 (Wed), and select stores in Kure City, Hiroshima, will start from April 23 (Thu).

Loppi & HMV Exclusive! The Stunning “13th Anniversary Commemorative Goods” Lineup

Pre-orders for “Admiral” (player) specific items will begin at 10:00 AM on April 21 through Lawson’s in-store Loppi terminals and HMV&BOOKS online 🇯🇵 .

Kantai Collection Original Goods | Lawson 🇯🇵

Plush Toys and Mascots

KanMusu BIG Plush Toy: Fubuki Kai Ni

KanMusu Plush Toys (4 Designs)

“Narikiri! Kara-age Kun” Plush Toys (3 Designs)

KanMusu Mini Mascot Set

Lifestyle and Practical Items

A variety of practical goods for everyday use is also in the lineup.

“Let’s Make Fried Rice with Naganami-sama!” Set

Official [Zuiun] Carry Case

Admiral-Exclusive Air-Conditioned Work Vest MK-Ⅱ

“Toast with KanMusu!” Bust-up Acrylic Stand Set

Rubber Mascot Collection 3 Complete Set

[Zuiun] Items

Set Sail! Acrylic Keychains (2 Designs)

Fairy Diorama Stand Vol. 2

Cafe Tumblers (2 Designs)

KanMusu Changing Acrylic Stands (8 Designs)

KanMusu Bottle Opener Keychains (4 Designs)

KanMusu Pennant Keychains (6 Designs)

Luggage Tags (2 Designs)

Folding Chair

Christmas Tote & Acrylic Keychain Set (2 Designs)

Glass Candles (2 Designs)

Boku-Kawauso Paw Glass

Christmas Tree Acrylic Stand

[Shigure] Items

KanMusu Ema (6 Designs)

In-Store Broadcasts by KanMusu “Shigure” Start Today!

In Japanese convenience stores, it is common for celebrities or characters to introduce new products and campaigns via in-store radio broadcasts. For this collaboration, the popular character “Shigure” (voiced by Yumi Tanibe) will take the microphone.

Teaser Broadcast Schedule

From today, April 15, until April 20 (the day before the campaign starts), a teaser message will be played.

• April 15 Broadcast Times: 14:00, 15:30, 17:15, etc. (multiple times).
• April 16 – 20: Broadcasts will occur every hour starting from 7:06 AM until 8:06 PM.

Kure Support Mission! Yamato Museum Renewal Commemoration

The “Kure Collaboration Anchorage” will begin on April 23 to commemorate the renewal of the “Yamato Museum” (Kure Maritime Museum) in Kure City, Hiroshima. Kure is a historic naval port city where the battleship Yamato was built. Region-exclusive merchandise will also be available for reservation via Loppi.

Boku-Kawauso Pure Gold and Silver Figures

To celebrate Lawson’s 50th anniversary, ultra-luxury pure gold and silver figures of the mascot “Boku-Kawauso” will be sold exclusively online. While they are very expensive, they are truly special collector’s items.

Kantai Collection -KanColle- Pure Gold and Silver Figures | Chugai Contents 🇯🇵

Admirals, get ready to “Set Sail” to Lawson stores across Japan on the morning of April 21. For now, enjoy the 13th-anniversary atmosphere while listening to Shigure’s broadcast starting today!