Starting Thursday, April 23, 2026, the “Kure Strategic Operation,” a limited-time campaign, will be held at Lawson stores in Kure, Hiroshima—one of Japan’s premier port cities. This event celebrates the 13th anniversary of the popular game and anime franchise “Kancolle” (Kantai Collection) and the grand reopening of the “Yamato Museum” (Kure Maritime Museum).
“Kancolle” is a leading Japanese entertainment franchise featuring “Kanmusu” (Ship-girls), who are anthropomorphized versions of historical warships. Set in Kure, a city famous as a historic naval base, this campaign will feature limited-edition items and special store decorations to support the “expeditions” of fans (known as Admirals). It’s a perfect “strategic base” to visit while exploring the newly renovated Yamato Museum.
Main and Support Anchorages: Kure Transformed for 18 Days
This campaign will run for a limited period from 10:00 AM on Thursday, April 23, 2026, until 8:00 PM on Sunday, May 10, 2026. During this time, participating Lawson stores in Kure will be decorated with banners and posters, wrapping the entire town in a festive atmosphere.
The campaign centers around two stores designated as “Anchorages” (泊地, Hakuchi—a safe place for ships to anchor), using naval terminology:
【Main Anchorage】 Lawson Kure Takaramachi
- ● Lawson Kure Takaramachi Store Details 🇯🇵
- Address: 7-10 Takaramachi, Kure, Hiroshima
【Support Anchorage】 Lawson Kure Nakadori 3-chome
- ● Lawson Kure Nakadori Store Details 🇯🇵
- Address: 3-4-15 Nakadori, Kure, Hiroshima
Both stores are located near the “Yamato Museum,” famous for its 1/10th scale model of the Battleship Yamato. Please note that limited items are available in restricted quantities and sales will end once they are sold out, so an early visit is highly recommended.
Exclusive “Yamato” Mode Gear for Your Kure Expedition
This pre-sale features a variety of functional and stylish goods inspired by the Battleship Yamato, the symbol of Kure.
Official Dry Aloha Shirt “Yamato” Mode
A perfect Aloha shirt for strolling through Kure in early summer. It is made of 100% polyester dry-material with excellent sweat-wicking and quick-drying properties, keeping you comfortable even on hot days.
- Price: 6,930 yen ($46.20 USD) each
- Size Chart:
- F Size: Length 73.5 cm (28.9 in), Shoulder 50.5 cm (19.9 in), Width 60 cm (23.6 in), Sleeve 28.5 cm (11.2 in)
- GF Size: Length 76.5 cm (30.1 in), Shoulder 53.5 cm (21.1 in), Width 63 cm (24.8 in), Sleeve 31.5 cm (12.4 in)
With its relaxed silhouette, this is a fitting “formal uniform” for any Admiral.
Official Sun & Rain Folding Umbrella “Yamato” Mode
A convenient folding umbrella for both sun and rain, protecting you from sudden showers or intense sunlight.
- Price: 3,630 yen ($24.20 USD)
- Specifications: Rib length 54 cm (21.3 in), Material: 100% Polyester
It folds up compactly, making it easy to carry in your expedition bag to handle Kure’s changing weather.
Official Kure Expedition Commemorative Ship-girl Coffee Set
A coffee set perfect for relaxing during your expedition (travel).
- Price: 2,750 yen ($18.33 USD)
- Contents: 5 drip bags (10g / 0.35 oz each)
- Included: Special drawstring pouch (cotton/linen blend)
The elegantly designed pouch can be used as a small accessory bag long after the coffee is enjoyed.
Two-tone Mug “Yamato” Mode
A solid, high-quality mug that pairs perfectly with the coffee set.
- Price: 2,530 yen ($16.87 USD)
- Specifications: Diameter 83 mm (3.3 in) × Height 97 mm (3.8 in), made of stoneware
The sophisticated two-tone color brings a refined atmosphere to your daily tea time.
Collectible Fairy & Ship-girl Merchandise
A range of smaller items that capture the world of “Kancolle” is also available.
Fairy Acrylic Clips (Kure Mode)
The mascot-like “Fairies” from the game appear in special Kure-themed outfits.
- Price: 990 yen ($6.60 USD)
- Specs: 6 types total (Blind-box format)
- Purchase limit: Up to 8 items per person per day
Part of the fun is seeing which design you get when you open it!
Waterproof Expedition Stickers
Durable stickers made of water-resistant PVC material.
- Price: 660 yen ($4.40 USD) each
- Lineup: Yamato, Yukikaze, Haruna, Oyodo, I-400, Error-musu & Ukiwa-san
You can customize your PC or travel suitcase to your own “Kure specs.”
Rubber Mascot Collection 3
The latest third installment of the popular rubber mascot series. Additionally, previous series will be re-released for a limited time.
- Price: 1,200 yen ($8.00 USD)
- Specs: 6 types + 1 secret type
Rubber Mascot Collection 1
Rubber Mascot Collection 2
Collections 1 and 2 will be available only while supplies last, making this a rare chance to complete your collection.
Purchasing Rules and Etiquette for Japanese Konbini
Since crowds are expected on the first day (April 23), specific operational rules unique to Japanese convenience stores (Konbini) will apply:
- Numbered Ticket Distribution: Tickets will be distributed at each store starting at 9:00 AM, with sales beginning at 10:00 AM. A ticket does not guarantee a purchase.
- Purchase Limits: To ensure as many fans as possible can buy items, strict quantity limits apply. Generally, it is one of each item per person, with some exceptions.
- Manners: Waiting overnight, “claiming spots,” or sitting around the store premises is strictly prohibited. Use of public transportation is highly encouraged.
For those unable to visit the site, some products are scheduled for online sales at a later date.
Experience a special 18 days in Kure, Hiroshima, where Japanese history and anime culture intersect.
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