On Saturday, June 27, 2026, a professional Japanese baseball official game, “Yokohama DeNA Baystars vs. Yomiuri Giants,” will be held at Yokohama Stadium, one of Japan’s most iconic ballparks. This day will be “Lawson Day,” featuring special events produced by Lawson, a major Japanese konbini (convenience store) chain.
To celebrate this matchup, a luxurious support campaign has launched exclusively in Japan’s Tokyo Metropolitan Area (Tokyo, Kanagawa, Saitama, and Chiba). This is a rare chance to win not just game tickets, but also valuable opportunities to experience the “behind-the-scenes” of the stadium that are usually off-limits. Professional baseball is an incredibly popular sport in Japan, and watching a game at Yokohama Stadium (commonly known as “Hamasta”) holds a special meaning for fans.
Experience Japanese Pro Baseball Up Close! Campaign Overview and Requirements
This campaign is limited to Lawson stores located in specific regions of Japan. You can participate by shopping at stores in Tokyo, Kanagawa, Saitama, and Chiba prefectures. Please note that “Natural Lawson,” which focuses on health-oriented products, and “Lawson Store 100,” which is similar to a 100-yen shop, are excluded from this campaign.
Key Schedule
The period for collecting stamps and the period for applying are different. Planning your participation is the fastest way to winning.
- Entry & Eligible Product Purchase Period: April 14, 2026 (Tue) 0:00 – May 4, 2026 (Mon) 23:59
- Application Period: April 15, 2026 (Wed) 16:00 – May 11, 2026 (Mon) 23:59
Stamps are awarded on the afternoon of the day following your purchase. Purchases made on the final day of the campaign might not be processed in time for the application deadline, so be sure to prepare early.
How to Join and the Stamp System
This campaign is exclusive to members of Japan’s common point services, “Ponta” or “d Point.”
- Prepare the “Lawson App” on your smartphone, logged in with your Lawson ID.
- Enter the campaign within the app.
- Present your point card at a Lawson in the target area and spend at least 700 yen (approx. $4.65 USD) including tax.
- Stamps will automatically accumulate in the app based on the purchase amount, allowing you to apply for your desired prize.
One stamp is earned for every 700 yen (approx. $4.65 USD) spent. Alcohol and payments at self-checkouts are eligible, but tobacco, stamps, and public utility bill payments are excluded. Collect stamps by purchasing items unique to Japanese convenience stores, such as bento boxes, drinks, and sweets.
Step onto the Field! Dream Experience Prizes for Fans
The highlight of this campaign is the selection of experiential events where you can feel the atmosphere of professional baseball firsthand at the magnificent Yokohama Stadium.
[Prize A] See the Players’ Intensity Up Close! Ground Practice Viewing + Pair Tickets
- Winners: 5 pairs (10 people)
- Stamps Required: 3 stamps
Watch the pre-game practice on the field amidst the tense atmosphere before the first pitch. This is a rare chance to feel the dynamic movement of the players at a distance completely different from watching from the stands.
[Prize B] Explore Behind the Scenes! Stadium Backstage Tour + Pair Tickets
- Winners: 10 pairs (20 people)
- Stamps Required: 3 stamps
This tour takes you to areas usually closed to the public, such as the indoor practice area, the dugouts, and the luxurious special seating area “NISSAN STAR SUITE.” You can spend a special pre-game time feeling the structure and history of the stadium.
[Prize C] Measure Your Pitching Speed on a Pro Mound! Speed Gun Contest + Pair Tickets
- Winners: 10 pairs (20 people)
- Stamps Required: 3 stamps
- Requirement: Elementary school age or older (only one person from the pair can participate in the contest)
This dream-like event allows you to pitch from the actual mound at Yokohama Stadium and see your speed displayed on the giant screen. It is a situation every baseball fan has dreamed of at least once.
[Prize D] Support Your Child’s Dreams! Starman Kids + Pair Tickets
- Winners: 8 parent-child pairs (16 people)
- Stamps Required: 3 stamps
- Requirement: Limited to elementary school students
Just before the game starts, children can greet their favorite players on the field as they take their defensive positions. This popular event for kids to interact with professional players will become a lifelong memory.
From Tickets to Limited Goods! A Wide Range of Gift Categories
In addition to the experience events, many practical prizes are available.
Enjoy the Big Game! Infield Reserved Pair Tickets
- [Prize E] Infield Reserved Pair Tickets (15 pairs / 30 people – 2 stamps) Watch “Lawson Day” on June 27 from the heated atmosphere of the infield reserved seats. Enjoy a classic matchup in Japanese professional baseball: the Baystars vs. the Giants.
Use Them at Lawson in Japan! Prepaid & QUO Cards
- [Prize F] 1,000 yen (approx. $6.65 USD) Lawson Prepaid Card (50 winners – 1 stamp)
- [Prize G] 5,000 yen (approx. $33.25 USD) Limited Player Design QUO Card (10 winners – 1 stamp) These prizes are easy to apply for with just one stamp. The QUO card, in particular, features a limited player design unique to this campaign, making it a valuable Japanese souvenir or collector’s item.
Luxury Gifts to Brighten Your Life
- [Prize H] 30,000 yen (approx. $199.50 USD) JTB Travel Voucher (2 winners – 3 stamps)
- [Prize I] 10,000 yen (approx. $66.50 USD) JCB Gift Card (3 winners – 1 stamp) These travel vouchers and gift cards can be used widely within Japan. They are highly practical prizes that even non-baseball fans will appreciate.
Checklist Before You Apply! Tips to Ensure Your Chance to Win
To avoid wasting the stamps you have worked hard to collect, please check the following points:
- Keep your Lawson ID registration information up to date Prizes will be shipped to the address registered in your Lawson ID (must be within Japan). Ensure your information is correct by May 19, 2026 (Tue).
- Watch the timing of stamp accumulation Stamps are reflected on the “afternoon of the following day.” Be very careful when purchasing just before the application deadline.
- Use the latest version of the Lawson App The latest version is required to apply. Using the app makes managing your stamps a smooth process.
- Game Rules Transportation and accommodation costs to the stadium are the responsibility of the winners. In the event the game is cancelled due to rain or other reasons, the prizes will apply to the rescheduled game.
If you live in or are staying in the Tokyo Metropolitan Area, be sure to collect stamps at your local Lawson and aim for a special experience at Yokohama Stadium!
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