At Lawson, a popular “Konbini” (Japanese convenience store) chain in Hokkaido, Japan, a special campaign is launching to support the 2026 season opening of the professional baseball team, the “Hokkaido Nippon-Ham Fighters.” This “Fighters Opening Dash!” campaign is exclusive to members of Japan’s common loyalty programs, “Ponta Card” or “d Point Card.” By purchasing eligible products at Lawson stores across Hokkaido to collect stamps, participants can enter a lottery to win luxurious prizes, including a chance to throw the ceremonial first pitch at a professional game or receive hand-signed items from popular players.
How the Campaign Works: Collect Stamps and Apply for Luxury Prizes
In this campaign, participants present their loyalty card at the checkout. For every eligible product purchased, one “stamp” is earned.
The period for collecting stamps runs for approximately three weeks, from Tuesday, March 24, to Monday, April 13, 2026. Applications will be accepted starting from 4:00 PM on Wednesday, March 25, until 11:59 PM on Monday, April 20, 2026.
Since stamps are reflected in the app or website on the afternoon of the day following the purchase, the schedule allows plenty of time to apply, even for items bought on the final day. While this project is limited to Lawson stores within Hokkaido rather than nationwide, stamps can be collected at any branch within the prefecture. Prior entry (registration) is required to participate, but even if you register after making a purchase, stamps will be counted retroactively for all purchases made within the campaign period.
Daily Shopping Earns You Stamps: Eligible Products
The products eligible for stamps primarily include popular “Hot Snacks” found at Japanese Konbini and menus prepared in the store’s own kitchen. The lineup is designed to be convenient for daily lunches or snacks.
- Counter Foods: Fried foods sold in the case next to the register (such as “Karaage-kun” chicken nuggets), frankfurters, and Yakitori (skewered chicken).
- MACHI café: Freshly brewed coffee and specialty drinks served in-store.
- Machikado Chubo: Freshly prepared lunch boxes, Onigiri (Rice Balls), and sandwiches made in the store’s kitchen.
Please note that frozen foods, bread from the refrigerated section, and bread from the standard bakery aisle are excluded. Additionally, payments made through various delivery services or the Lawson Smartphone Register will not earn stamps. However, payments made at in-store self-checkout kiosks are eligible as long as the loyalty card is scanned.
A Dream Experience Awaits! All 8 Types of Luxury Prizes
Depending on the number of stamps collected, you can apply for any of the eight prize categories. In particular, the experiential prizes for the “Lawson Day” sponsored game, scheduled for Saturday, June 13, offer a once-in-a-lifetime opportunity for baseball fans.
[Grand Prize] Luxury Plan: Travel and Game Tickets
Stamps Required: 26 Winners: 1 group (2 people) This set includes a 30,000 yen (approx. $200.00) JTB Travel Gift (a travel voucher usable in Japan) and a pair of tickets for the game on June 13. This highly flexible prize can be used toward travel expenses to Sapporo or for a luxurious meal.
[A Prize] Take the Mound! First Pitch Experience
Stamps Required: 13 Winners: 1 group (2 people) This prize consists of game tickets that include the right to throw the ceremonial “First Pitch” to signal the start of a professional game. While only one person can throw the pitch, the excitement of standing on the same mound as professional players is extraordinary.
[B Prize] Unforgettable Memories for Kids! Playball Kids
Stamps Required: 13 Winners: 1 group (2 people) Targeted at children of elementary school age or younger, this prize includes tickets with the privilege of participating in the “Playball Declaration” to announce the start of the game. Performing such a major role in front of a large crowd will be a cherished memory for any child.
[C Prize] Welcome the Players to the Field! Kids Starter
Stamps Required: 13 Winners: 14 groups (28 people) This provides the right to participate as a “Kids Starter,” welcoming players at each defensive position as they take the field. Open to children of elementary school age or younger, it is a great chance to see their favorite players up close.
[D Prize] Feel the Stadium Heat! Pair Tickets
Stamps Required: 8 Winners: 50 groups (100 people) These tickets allow you to cheer from the stands during “Lawson Day” on June 13. With the highest number of winners, this category offers the best chance to experience the stadium’s excitement with a friend or family member.
[E Prize] Hand-Signed Replica Jersey from Star Players
Stamps Required: 12 Winners: 8 people A replica jersey personally signed by one of the team’s five representative star players: Hiromi Itoh, Chusei Mannami, Kotaro Kiyomiya, Yuya Gunji, or Yuki Nomura. Which player’s signature you receive will be a surprise until it arrives.
[F Prize] Limited Design Fighters QUO Card (2,000 Yen)
Stamps Required: 3 Winners: 25 people A 2,000 yen (approx. $13.33) QUO Card (a widely used prepaid card in Japan) featuring a design exclusive to this campaign. This is a highly collectible item featuring the Fighters’ logo.
[G Prize] Lawson-Exclusive Prepaid Card (1,000 Yen) for Daily Use
Stamps Required: 1 Winners: 50 people An easy-to-win prize that you can apply for with just one stamp. Winners receive a 1,000 yen (approx. $6.67) card that can be used for shopping at Lawson.
Application Steps and Points for Successful Participation
The easiest way to apply for the campaign is by using the “Lawson App” for smartphones.
- Entry: Enter the campaign via the app or the dedicated website.
- Purchase: Present your Ponta Card or d Point Card at checkout and buy eligible products.
- Apply: Once stamps have accumulated, simply select your desired prize on the app and press the button to complete your application.
Winners will be announced through the delivery of the prizes, which are expected to arrive around early May. For high-value prizes and tickets, it is mandatory to have your address registered in your app member information (Lawson ID). Be sure to check that your latest address is correctly registered by Tuesday, April 21, 2026.
Checklist for a Smooth Participation
Please keep the following points in mind when applying. First, as participants are responsible for their own internet data charges, it is safer to operate in a Wi-Fi environment. Additionally, if you are using “Private Mode” or “Incognito Mode” in your smartphone browser, the data required for the application (Cookies) may not be processed correctly, and stamps may not be reflected. Please disable these settings before proceeding.
The opening of the professional baseball season heats up the spring in Hokkaido. Why not use your daily lunch or coffee break wisely to get your hands on special experiences and limited-edition goods?
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