The Japanese Konbini store “Natural Lawson” is holding a limited-time “Nachuro’s Ofukuwake” fair from December 26, 2025, to January 5, 2026. “Ofukuwake” refers to the beautiful Japanese custom of sharing the good fortune and luck one has received with others. It’s a perfect theme for the New Year’s holiday season, a time to celebrate the turn of the year and wish for happiness in the new one.
At this fair, as the name suggests, you’ll find a wide array of products themed around “fuku” (good fortune) and items perfect for sharing with family and friends during the New Year’s gatherings. Natural Lawson’s unique product lineup, which fuses Japanese tradition with novelty, offers a great opportunity for both tourists from overseas and residents of Japan to easily experience Japanese New Year’s culture.
Featured Products from the Fair
Here are some of the unique and auspicious products specially prepared for this fair.
Nikko Yuba Okaki – Soy Sauce/Salt/Chili Pepper
On sale from Tuesday, December 23, 2025
NL Standard Price: ¥500 each (¥540 with tax)
“Okaki” are a type of traditional Japanese snack, a kind of rice cracker made from glutinous rice. The main feature of this “Nikko Yuba Okaki” is that “yuba,” made from high-quality Japanese glutinous rice and soybeans, is kneaded into the dough.
Yuba is the thin film that forms on the surface when soy milk is heated, a traditional Japanese ingredient also used in vegetarian “shojin-ryori” cuisine. Nikko, in particular, is a tourist destination known for its beautiful nature and World Heritage sites, and it’s also famous for its yuba. These okaki, made with yuba from Nikko, have a crisp texture and an elegant flavor with the rich taste of soybeans. They come in classic Japanese flavors: soy sauce, salt, and a spicy chili pepper.
Kaden Kaiun Nodo Ame / Kaiun Tontoko Ame Sarashi
On sale from Tuesday, December 23, 2025
NL Standard Price: ¥350 each (¥378 with tax)
The word “kaiun” in the product name literally means “opening fortune,” or to bring in good luck. It’s a fitting treat for this time of year when we wish for good fortune in the new year.
The “Kaden Kaiun Nodo Ame” is a throat lozenge made while preserving a traditional recipe, but with an increased amount of original herbs. It features the unique flavor of Japanese herbs and a gentle sweetness. Meanwhile, the “Kaiun Tontoko Ame Sarashi” is a special candy made with rice syrup, using a manufacturing process that has remained unchanged since the company’s founding. Its unique softness and gentle flavor evoke a sense of nostalgia.
Kyo no Tokuri – Junmai Daiginjo / Junmai Gold Flake
On sale from Tuesday, December 23, 2025
Kyo no Tokuri Junmai Daiginjo NL Standard Price ¥420 (¥462 with tax)
Kyo no Tokuri Junmai Gold Flake NL Standard Price ¥350 (¥385 with tax)
“Tokuri” is a traditional Japanese sake server. This product is Japanese sake made by a Kyoto brewery, packaged in a single-serving tokuri-shaped container.
“Junmai Daiginjo” is one of the highest grades of sake. It has a fruity, floral aroma and a sophisticated taste. And the “Junmai Gold Flake,” as its name suggests, is a very luxurious sake containing pure gold flakes. In Japan, there is a custom of drinking sake with gold flakes on celebratory occasions, especially for the New Year, making it perfect for a glamorous celebration. It is a light and dry sake that pairs well with any dish.
*In Japan, the sale of alcoholic beverages to persons under 20 years of age is prohibited by law.
Gofukudo Hot Eye Mask – Maneki-neko/Daruma
On sale from Tuesday, December 23, 2025
NL Standard Price: ¥220 each (¥242 with tax)
This is a steam-type eye mask that warms the eye area, perfect for soothing fatigue from long trips or daily life. The unique feature of this product is its design. Both the “Maneki-neko” (beckoning cat) and “Daruma” are traditional good luck symbols in Japan.
The Maneki-neko is a cat figurine with a beckoning paw, believed to bring business prosperity and good fortune. The Daruma is a red papier-mâché doll; there’s a custom of filling in one eye while making a wish, and filling in the other when the wish comes true. It’s also a symbol of perseverance in the face of adversity. You can relax with the pleasant warmth while also perhaps feeling the power of these Japanese lucky charms.
Geishun Rokkaku (Welcoming Spring Hexagon)
On sale from Tuesday, December 23, 2025
NL Standard Price ¥580 (¥626 with tax)
“Geishun” is a word that means “to welcome the new year.” This product is an assortment of “wagashi,” traditional Japanese sweets, handmade one by one by skilled artisans in Kyoto.
Packed in a beautiful hexagonal box are adorable, bite-sized sweets. Wagashi often take motifs from seasonal landscapes and plants, expressing the beauty of Japan’s four seasons. This assortment for welcoming the new year also features gorgeously and delicately designed wagashi, fitting for the New Year celebration. They are truly edible works of art that showcase Japanese craftsmanship.
How about visiting a Natural Lawson to experience the spirit of “Ofukuwake” and search for special items unique to the Japanese New Year’s holidays? In addition to the products introduced here, many other fascinating items are waiting for you.
Source (Japanese): 年末年始を楽しもう♪「ナチュローのお福分け」フェア開催中!
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