FamilyMart, a major Japanese Konbini store, has announced the release of a special “Fukubukuro 2026,” a New Year’s lucky bag from its original apparel brand, “Convenience Wear.” It will be available in limited quantities starting Thursday, January 1, 2026. The “Fukubukuro (Lucky Bag)” culture of the Japanese New Year is an annual event where various brands sell bags packed with discounted products, and now we are in an era where this excitement can be found even at a Konbini.
This lucky bag is a fantastic opportunity to get high-quality items supervised by fashion designer Hiromichi Ochiai at a great price. This year, it’s gathering major attention, especially for including the first-ever glitter version of the brand’s iconic line socks.
“Convenience Wear”: The Apparel Brand Redefining Konbini
“Convenience Wear” is an original brand launched by FamilyMart in 2021. It is jointly developed with fashion designer Hiromichi Ochiai under the concept of “Good materials, good technology, good design.” The idea of being able to purchase high-quality, well-designed apparel at a Konbini you can casually visit anytime has gained the support of many people.
Its popularity is phenomenal. The brand’s iconic socks have sold a total of over 30 million pairs. The hand towels, made with towel fabric from Imabari, have also become a huge hit, selling more than 10 million units.
The year 2025 was a year of great strides for the brand, with the introduction of new categories such as its first-ever “bra-wear” and “sunglasses,” as well as the opening of a solo brand exhibition and a limited-time satellite shop. This Fukubukuro is a special project to express gratitude for such a successful year.
“Fukubukuro 2026” Product Details
Let’s take a look at the details of this lucky bag, which is filled with special and practical items perfect for celebrating the New Year.
[Product Name] Fukubukuro 2026
[Price] 1,146 yen (1,260 yen including tax)
[Release Date] Thursday, January 1, 2026
[Release Area] Approximately 13,500 FamilyMart stores all across Japan (excluding some stores)
What’s Inside the Fukubukuro
This lucky bag contains the following three items.
Mt. Fuji Hand Towel: A special hand towel featuring a design of Mt. Fuji, considered the most sacred and auspicious mountain in Japan.
Line Socks (Konbini White / Glitter): A limited-edition version of the brand’s iconic line socks, featuring festive glitter to celebrate the New Year.
Discount Coupon for Socks: A coupon worth 429 yen that can be used on your next purchase. This alone makes up for about a third of the lucky bag’s price, making it an incredible deal.
Available in Two Sizes
The glitter line socks are available to choose from in two sizes: 22cm-25cm and 25cm-28cm.
Special Features of the 2026 Fukubukuro
This lucky bag isn’t just a good deal; it’s thoughtfully designed to let you feel Japanese culture and the special atmosphere of the New Year in every detail.
Sparkle and Shine! The First-Ever Glitter Line Socks
“Convenience Wear” socks are immensely popular among all genders for their comfort, durability, and excellent design. This year’s lucky bag includes a special version of the classic line socks with glitter woven in for the first time. They will subtly add a touch of glamour to your feet and boost the celebratory New Year mood.
The “Mt. Fuji Hand Towel” for Good Luck in the New Year
In Japan, Mt. Fuji has long been considered a symbol of good fortune and longevity. It is believed that dreaming of Mt. Fuji in your first dream of the year, known as “Hatsuyume,” is the most auspicious sign for the year ahead. A hand towel boldly featuring this symbol of good luck, Mt. Fuji, is the perfect item to start the new year. As it’s a high-quality Imabari towel, its practicality is also excellent.
Reusable “Zodiac Design” Packaging
The packaging of the lucky bag is also noteworthy. The bag features a cute design of the “Horse (Uma),” the zodiac animal for 2026. The Japanese Zodiac (Juni-shi) is a cultural element that appears in various aspects of life, such as New Year’s greetings and calendars. The package is a durable slider bag, and a nice feature is that it is reusable as a small pouch or for other purposes.
About the Supervising Fashion Designer, Hiromichi Ochiai
“Convenience Wear” is supervised by Hiromichi Ochiai, a leading designer in the Japanese fashion scene. He launched his own brand, “FACETASM,” in 2007 and has won numerous fashion awards. His talent is highly acclaimed both in Japan and internationally, having designed the costumes for the “Flag Handover Ceremony” at the closing of the 2016 Rio Olympics.
Because he, a designer who has collaborated with many global brands, supervises the design, “Convenience Wear” holds value as a genuine fashion item, not just as Konbini apparel.
FamilyMart’s “Fukubukuro 2026” is a way to experience the Japanese New Year. If you have the chance to visit Japan, be sure to look for this unique “good luck.” They are available in limited quantities, so if you find one, we recommend grabbing it without hesitation.
Source (Japanese): コンビニエンスウェア 今年一年の感謝を込めて429円分おトクな福袋を元旦より数量限定発売！ラインソックス初のラメ入りが登場！
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