7-Eleven, Japan’s leading “Konbini” (convenience store), will begin rolling out three seasonal snacks starting Tuesday, March 31, 2026. These treats feature a generous amount of “Uji Matcha”—high-quality powdered green tea from Kyoto, renowned as one of Japan’s finest varieties. Ahead of the fresh tea season, a diverse lineup showcasing the rich flavors of matcha will hit the shelves nationwide.
While 7-Eleven’s matcha series is a staple of the Japanese spring, this year’s collection arrives earlier than usual. Each product boasts a distinct character, from the “light and flaky” texture of the mille-feuille to the “crunchy” bite of the chocolate clusters and the “crispy” feel of the traditional karinto. These authentic Japanese flavors are perfect for a travel snack or a relaxing break.
A Harmony of Layers and Green Tea: “Seven Premium Uji Matcha Mille-feuille”
The first item is a mille-feuille (an adaptation of the classic French layered pastry) that features an irresistible multi-layered structure.
- Product Name: Seven Premium Uji Matcha Mille-feuille
- Price: 258 yen ($1.72 USD) [278.64 yen ($1.86 USD) including tax]
- Release Date: Successive rollout from March 31 (Tue)
- Sales Area: Nationwide throughout Japan
Lightly textured pie crust and smooth cream are carefully layered and finished with a rich coating of aromatic Uji Matcha chocolate. The contrast between the deep, sophisticated scent of the matcha and the multi-layered crunch of the pie is sure to satisfy any matcha enthusiast. The thick chocolate coating allows you to experience the flavor of the green tea directly.
A Hint of Red Bean! “Seven Premium Crunchy Uji Matcha Chocolate”
Next is a bite-sized crunchy chocolate designed for those who love satisfying textures.
- Product Name: Seven Premium Crunchy Uji Matcha Chocolate
- Price: 248 yen ($1.65 USD) [267.84 yen ($1.79 USD) including tax]
- Release Date: Successive rollout from March 31 (Tue)
- Sales Area: Nationwide throughout Japan
The standout feature of this product is the inclusion of dried “Azuki” (sweet red beans) in the form of amanatto. In addition to the standard crunch of the chocolate, the unique texture and flavor of the red beans provide a delightful accent. The subtle bitterness and sweetness of the Uji Matcha chocolate are perfectly balanced, making this a classic 7-Eleven innovation that fuses traditional Japanese ingredients with Western-style sweets.
Traditional Snack Meets Matcha Chocolate: “Seven Premium Uji Matcha Chocolate Coated Karinto”
The third item is a modern take on “Karinto,” a traditional Japanese deep-fried dough snack usually coated in sugar syrup.
- Product Name: Seven Premium Uji Matcha Chocolate Coated Karinto
- Price: 248 yen ($1.65 USD) [267.84 yen ($1.79 USD) including tax]
- Release Date: Successive rollout from March 31 (Tue)
- Sales Area: Nationwide throughout Japan
The mild sweetness of the “Karinto” is enveloped in flavorful Uji Matcha chocolate. Expect an addictive taste where the pleasant, firm crunch of the karinto alternates with the refined bitterness of the matcha. By enhancing a traditional Japanese snack with a matcha chocolate coating, 7-Eleven has created a flavor profile that appeals to all generations. It pairs exceptionally well with green tea, coffee, or black tea.
7-Eleven’s Commitment to Bringing Out the Best in Uji Matcha
Regarding this series, a 7-Eleven representative commented, “We have prepared a more diverse lineup earlier than in previous years.” To make each product stand out, the development team focused not only on highlighting the matcha flavor but also on the specific “mouthfeel” at the moment of the first bite.
When visiting Japan this spring, the matcha sweets decorating the shelves of 7-Eleven will offer a visual sense of the season. Since all three products offer different textures, you can enjoy choosing one based on your mood. We also recommend buying all three to compare the various crunches and bites for yourself! These items will be available sequentially at 7-Eleven stores across Japan, so be sure to check them out.
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