Lawson in Japan has once again announced a project that is sending pop culture fans into a frenzy. A special “Ichiban Kuji” lottery celebrating the 15th anniversary of the mysterious rock band with wolf heads, “MAN WITH A MISSION” (commonly known as MWAM), will be released sequentially at stores across Japan starting January 3, 2026.
“Ichiban Kuji” is a type of “no-lose” character lottery frequently held at Japanese Konbini and bookstores. Since purchasers are guaranteed to win some kind of prize (goods), it has become an unmissable event for fans of anime, games, and artists. The stars of this event, MAN WITH A MISSION, are a unique five-member rock band with the backstory of being “Ultimate Life Forms,” and they boast immense popularity not only within Japan but also overseas. Their aggressive music and mysterious visuals have continued to captivate many fans.
This commemorative 15th-anniversary lottery can be challenged for 800 yen (tax included) per ticket. The lineup features numerous exclusive items, available only through this lottery, that any fan would be desperate to get their hands on.
Introducing the Ultimate Lineup
This lottery consists of a luxurious lineup of prizes to celebrate the anniversary. The main highlight is, without a doubt, a realistic figure set featuring all the band members.
Prize A: MWAM 15th ANNIVERSARY Figure
This Prize A is positioned as the top prize of this lottery. It’s a dynamic figure set designed to look as if all five members—Tokyo Tanaka, Kamikaze Boy, Jean-Ken Johnny, DJ Santa Monica, and Spear Rib—have gathered on stage. Their iconic poses and details are faithfully reproduced, making it a truly “ultimate” collector’s item for fans. It is expected that many fans will challenge the lottery in hopes of winning this figure set.
Prize B: MWAM Big Multi-Stand
Prize B is an acrylic multi-stand featuring a special visual commemorating the 15th anniversary. It’s a practical item that is sure to be useful on your desk, whether for holding your smartphone or storing small items. You can enjoy the band’s cool artwork in your daily life.
Prizes C to G: Individual Member Face Cushions
Prizes C through G are die-cut cushions shaped like each member’s face.
Prize C: Tokyo Tanaka Face Cushion
Prize D: Kamikaze Boy Face Cushion
Prize E: Jean-Ken Johnny Face Cushion
Prize F: DJ Santa Monica Face Cushion
Prize G: Spear Rib Face Cushion
Each cushion is designed with the unique expression of each wolf, and if you place them on your sofa or bed, you can feel as if the members are right there with you. Their soft, squishy texture is another one of their charms. Whether aiming for your favorite member or trying to collect them all, it seems there are various ways for fans to enjoy them.
The “Last One Prize” for the Final Ticket
“Ichiban Kuji” features a unique system called the “Last One Prize.” This is a special prize given on the spot to the person who draws the very last lottery ticket at a store. In other words, it’s a bonus prize that the person who gets to buy the final remaining ticket is guaranteed to receive.
Last One Prize: MWAM 15th ANNIVERSARY Visual Towel
This time, the Last One Prize is a specially designed towel with a large print of the 15th-anniversary key visual. You can display it on your wall like a poster, or bring it to events like concerts to grab everyone’s attention. This prize is an extremely rare item that can only be obtained by the lucky person who draws the final ticket.
The Fusion of Japanese Konbini and Pop Culture
As you can see, Japanese Konbini are not just places to sell food and daily necessities; they also serve as hubs for entertainment. The “Ichiban Kuji” collaborations with popular artists and anime are a symbolic example of this. Many fans visit the stores in search of limited-edition goods that are only available for a specific period.
This MAN WITH A MISSION Ichiban Kuji is also a fan-coveted lineup, fitting to celebrate the band’s glorious 15-year history. If you plan to be in Japan during this time, why not visit a nearby Lawson and participate in this cultural event? We recommend checking early, as the lottery will end as soon as the prizes run out.
Source (Japanese): 究極の生命体「MAN WITH A MISSION」結成15周年を記念した一番くじが登場!
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