Another noteworthy item is making its debut at Lawson convenience stores across Japan and on HMV & BOOKS online. The wildly popular “THE SCAPE OF GREEN YAMITSUKI WALLET” series, which has sold a total of over 390,000 units, has just added a long-awaited new version. Releasing on December 5th, here are the details on this incredibly functional mini wallet found in convenience stores across Japan.
In Japan, convenience stores offer more than just bento boxes and snacks; occasionally, they release special collaboration items like this one. Exclusive products developed with popular brands, in particular, often become hot topics as soon as they launch. The “YAMITSUKI WALLET” is one such item, and true to its name—which means “addictive”—it has gained a large following for its user-friendliness that gets you hooked the moment you start using it.
This new collection features exciting new colors in addition to the previously popular ones, as well as genuine leather models for a more premium feel.
The Latest Lineup for Winter 2025
The new “YAMITSUKI WALLET” is offered in two price tiers based on material and color. Although the release date is December 5th, please note that arrival times may vary slightly depending on the store’s location.
Classic Colors and a Lucky New “ORANGE”
First up, we have the classic, easy-to-style BLACK and the popular, deep-toned GREEN. And joining the lineup is a vibrant ORANGE, a color so cheerful it might just boost your spirits and your financial luck.
The price for these is an affordable ¥2,695 each (tax included). They are made of a durable material, perfect for daily use.
Luxurious “Genuine Leather” Models
This time, in response to demand for a wallet that can be treasured for even longer, the collection now includes elegant genuine leather models in three colors.
Choose from the chic and sophisticated Genuine Leather BLACK, the versatile neutral Genuine Leather GREIGE that matches any fashion style, and the warm Genuine Leather CAMEL that adds a cozy touch to winter outfits.
These genuine leather models are priced at ¥3,498 each (tax included). They are perfect as a special treat for yourself or as a gift for a loved one.
The Secret to its “Addictive” Appeal is its Usability
Why is this wallet so incredibly popular? The secret lies in its meticulously designed functionality.
Its most distinctive feature is the easy-to-search, easy-to-access accordion-style card pocket. It expands just like an accordion, allowing you to see all your cards at a glance. No more frantic searching at the register!
The coin purse that opens wide is also incredibly convenient. It’s designed for easy visibility, allowing you to reach in and grab coins without hassle.
And another crucial point is that, despite its mini size, you can store banknotes without folding them. This keeps your cash neat and wrinkle-free.
But that’s not all. It’s also equipped with a gusseted pocket handy for business cards and receipts, as well as a pocket on the back, convenient for storing a transportation IC card.
The wallet’s exterior is adorned with a glossy, diamond-shaped logo plate that adds a touch of luxury and serves as a stylish accent to its simple design.
Measuring just 8cm (H) x 11.5cm (W) x 3cm (D), its compact design fits perfectly even in a small bag. It’s an ideal accessory for the modern, increasingly cashless lifestyle.
A “Treasure” Found in a Japanese Convenience Store
For many people overseas, Japanese convenience stores—or “konbini”—may simply have an image of being convenient 24-hour food shops. However, there is much more to them than that.
It’s common to find collaboration merchandise with popular brands, like this wallet, or special freebies included with famous fashion magazines lining their shelves. This is a uniquely interesting part of Japanese culture that transcends the typical definition of a “convenience store.” You might just find an unexpected “treasure” when you casually drop by.
This “YAMITSUKI WALLET” is a perfect example of an item symbolizing this unique konbini culture. If you’re intrigued, be sure to check it out at your nearest Lawson or on HMV&BOOKS online.
Be warned, though—this is a very popular item, so it may already be sold out at some stores. If you manage to find one, consider it a lucky day!
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