Lawson, one of Japan’s leading convenience store chains (konbini), will begin releasing special drinks and design cups across Japan starting March 3, 2026, to celebrate the arrival of spring.
The highlights of this release are the new “Sakura Latte” and “Sakura Latte Smoothie” from “MACHI café+,” available only at select locations. Additionally, “Machi Café,” the freshly brewed coffee service available at Lawson stores nationwide, will feature limited-edition cups with four different charming spring-themed illustrations.
“Sakura Latte” and “Sakura Latte Smoothie” with Spring Fragrance Launch at Select Stores
“MACHI café+” is a premium service offered only at specific Lawson stores staffed by “Fantasistas”—top-level staff members recognized for their exceptional knowledge and customer service skills. Starting March 3, 2026, two types of drinks themed around the iconic Japanese “Sakura” (Cherry Blossom) will be available.
1. “Sakura Latte”: A Floral Blend of Cherry Blossoms and Strawberries
The “Sakura Latte” is a café latte characterized by the gentle sweetness of milk made from 100% fresh Japanese raw milk.
A special sauce with a light sakura fragrance is combined with strawberry pulp sauce to create an exquisite balance of spring-like sweet and tart flavors. The pink sakura powder topped on the drink evokes the image of cherry blossoms in full bloom.
- Product Name: Sakura Latte
- Release Date: Tuesday, March 3, 2026
- Price: 380 yen (approx. $2.50 / tax included)
- Availability: Stores featuring MACHI café+
2. “Sakura Latte Smoothie”: A Decadent Dessert-Style Treat
For those looking for a more indulgent experience, the “Sakura Latte Smoothie” is highly recommended.
Based on strawberry pulp sauce, condensed milk, and fresh cream, it is blended with slightly bitter espresso. This drink features a complex depth of flavor where sweetness, acidity, and bitterness overlap. Its appearance is also quite stunning, looking like a Japanese spring landscape concentrated into a single cup.
- Product Name: Sakura Latte Smoothie
- Release Date: Tuesday, March 3, 2026
- Price: 480 yen without whipped cream (approx. $3.20 / tax included) / 500 yen with whipped cream (approx. $3.30 / tax included)
- Availability: Stores featuring MACHI café+
For an additional 20 yen (approx. $0.13), you can add whipped cream, which creates a beautiful aesthetic reminiscent of cherry blossom petals dancing over white clouds.
Brighten Your Daily Coffee with “Spring Illustration Cups”
The hot drink cups for “Machi Café,” available at Lawson stores throughout Japan, will switch to limited-edition “Spring Illustration Designs” starting March 3.
There are four designs in total, featuring spring landscapes rendered with a soft, artistic touch. These designs are available for hot drinks in S, M, L, and Mega sizes. In Japanese convenience stores, these seasonal limited-edition cups are very popular, making an ordinary coffee break feel a little more special.
- Release Date: Starting Tuesday, March 3, 2026 (sequential)
- Applicable Sizes: Machi Café Hot S, M, L, and Mega sizes
- Note: Available while supplies last at each store.
What is “MACHI café+”? A Unique Premium Experience
“MACHI café+” is an authentic café service that stands apart from standard convenience store coffee.
Expert staff members known as “Fantasistas,” who are only found at selected stores, carefully handcraft each drink one by one after receiving an order.
The menu features high-quality items such as smoothies made with fresh bananas and specialty coffee made from beans ground on the spot. You might even find a handwritten message on your cup, reflecting the spirit of Japanese “Omotenashi” (hospitality).
MACHI café+ Store List (As of March 3, 2025)
The stores where you can enjoy these limited-edition drinks are limited. If you are traveling to Japan, please check for a nearby location.
Hokkaido Area
- Sapporo Tonden 4-jo 🇯🇵 (Kita-ku, Sapporo)
- Sapporo Nango 18-chome 🇯🇵 (Shiroishi-ku, Sapporo)
- Sapporo Satozuka 1-jo 3-chome 🇯🇵 (Kiyota-ku, Sapporo)
- Kamiiso Oiwake 🇯🇵 (Hokuto City)
- Yakumo-cho Uchiura 🇯🇵 (Yakumo, Futami District)
- Muroran Kaiganchō 🇯🇵 (Muroran City)
- Kitahiroshima Wattsu Chuo 🇯🇵 (Kitahiroshima City)
- Naganuma-cho 🇯🇵 (Naganuma, Yubari District)
- Fukagawa Memu 🇯🇵 (Fukagawa City)
- Asahikawa Higashi 4-jo 🇯🇵 (Asahikawa City)
- Asahikawa 4-jo Nishi 1-chome 🇯🇵 (Asahikawa City)
- Asahikawa Kagura 2-jo 🇯🇵 (Asahikawa City)
- Asahikawa Suehiro 1-jo 🇯🇵 (Asahikawa City)
- Asahikawa Toyooka 1-jo 4-chome 🇯🇵 (Asahikawa City)
- Furano Wakamatsu-cho 🇯🇵 (Furano City)
- Asahikawa Nagayama 12-chome 🇯🇵 (Asahikawa City)
- Asahikawa Nagayama Kita 2-jo 🇯🇵 (Asahikawa City)
- Shibetsu Odori Nishi 3-chome 🇯🇵 (Shibetsu City)
- Wakkanai Sakae 5-chome 🇯🇵 (Wakkanai City)
- Obihiro Nishi 21-jo Minami 4-chome 🇯🇵 (Obihiro City)
- Ashoro-cho 🇯🇵 (Ashoro, Ashoro District)
- Kitami Sakuramachi 3-chome 🇯🇵 (Kitami City)
- Kitami Tokiwacho 3-chome 🇯🇵 (Kitami City)
- Kushiro Tottori Odori 🇯🇵 (Kushiro City)
- Kushiro Aikoku Higashi 🇯🇵 (Kushiro City)
- Kushiro Urami 🇯🇵 (Kushiro City)
- Muroran Nakajimacho 1-chome 🇯🇵 (Muroran City)
Ibaraki & Tochigi Area
- Mito Minamimachi 2-chome 🇯🇵 (Mito City)
- Hitachinaka Hashikabe 1-chome 🇯🇵 (Hitachinaka City)
- Kaminokawa Nishikaze 🇯🇵 (Kaminokawa, Kawachi District)
Saitama Area
- Soka Hikawa 🇯🇵 (Soka City)
- Tsurugashima Suneori 🇯🇵 (Tsurugashima City)
- Fukaya Kamishibacho Nishi 5-chome 🇯🇵 (Fukaya City)
- Yoshimi-machi Ezuna 🇯🇵 (Yoshimi, Hiki District)
- Chichibu Minano Ekimae 🇯🇵 (Minano, Chichibu District)
- Fujimi Higashi-Okubo Shibahara 🇯🇵 (Fujimi City)
- Konosu Nakai 🇯🇵 (Konosu City)
- Saitama-Shintoshin Ekimae 🇯🇵 (Saitama City)
- Kasukabe Fujizuka 🇯🇵 (Kasukabe City)
Chiba Area
- Choshi Obatacho 🇯🇵 (Choshi City)
- Chiba Yuko 4-chome 🇯🇵 (Chuo-ku, Chiba City)
- Asahi Central Hospital Main Bldg. 🇯🇵 (Asahi City)
- Chiba Unomoricho 🇯🇵 (Chuo-ku, Chiba City *Starts March 5)
Tokyo & Kanagawa Area
- Natural Lawson Takanawadai Ekimae 🇯🇵 (Minato-ku)
- Kugahara 1-chome 🇯🇵 (Ota-ku)
- Mogusaen Ekimae 🇯🇵 (Hino City)
- Minamifujisawa 🇯🇵 (Fujisawa City)
- Chigasaki Amanuma Nishi 🇯🇵 (Chigasaki City)
- Odawara Takenohana 🇯🇵 (Odawara City)
- Seya 4-chome 🇯🇵 (Seya-ku, Yokohama)
- Chigasaki Hamamidayori 🇯🇵 (Chigasaki City)
- Oimachi Kaneko 🇯🇵 (Oi, Ashigarakami District)
- Ebina Higashikashiwagaya 4-chome 🇯🇵 (Ebina City)
Niigata Area
- Niigata Minamidekishima 🇯🇵 (Chuo-ku, Niigata City)
- Toyosaka Niizato 🇯🇵 (Kita-ku, Niigata City)
- Mitsuke Gakkocho 🇯🇵 (Mitsuke City)
Japan Exclusive! SNS Campaign to Win QUO Cards
To celebrate the launch of the new menu, a campaign will be held on the official Lawson X (formerly Twitter) account for residents of Japan. One lucky winner will receive a 10,000 yen (approx. $66.00) “QUO Card,” a prepaid card that can be used at many stores across Japan.
Campaign Overview
- How to Participate: Follow the Lawson Official X Account (@akiko_lawson) 🇯🇵 and quote-post (retweet with a comment) the specified post with the keyword “Machi Café.”
- Period: Tuesday, March 3, 2026 – Monday, March 9, 2026
- Prize: 10,000 yen QUO Card (1 winner)
- Winner Notification: Contact will be made via Direct Message by the end of May 2026.
Get an Early Taste of Japanese Spring with Sakura Menu and Limited Cups
In the spring of 2026, Lawson in Japan will delight us both visually and through our sense of taste.
Whether you spend a luxurious moment with a “Sakura Latte” or enjoy a stroll with a cute illustration cup in hand, stopping by a Lawson during your trip to Japan is a wonderful way to easily experience the changing seasons.
Since many of these items are store-exclusive or limited in quantity, we recommend checking them out early if you visit Japan after March 3.
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