7-Eleven, an essential part of daily life in Japan known as a “konbini” (convenience store), will begin rolling out five new spring-themed sweets nationwide starting Tuesday, February 24, 2026. This lineup is characterized by the generous use of ingredients that symbolize the Japanese spring: Sakura (cherry blossom), Strawberry, and Uji Matcha (powdered green tea).
These sweets are crafted using high-quality ingredients and techniques that rival those of specialty dessert shops, offering a perfect opportunity to experience the evolution of Japanese “konbini sweets.” The vibrant pink and green colors are designed to evoke traditional Japanese springtime landscapes.
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7-Eleven’s new releases are more than just quick snacks; they incorporate authentic “Wa” (Japanese-style) confectionery techniques. Particular attention has been paid to the texture of the mochi (rice cake) and the preparation of the “Anko” (sweet red bean paste), reflecting the brand’s unique commitment to quality.
1. Melting Sakura Milk Pudding
The “Melting Sakura Milk Pudding” is a Western-style dessert that captures the fragrance of a Japanese spring in a cup.
- Release Date: Rolling out from Tuesday, February 24, 2026
- Price: 280 yen (302.40 yen incl. tax / approx. $2.02)
- Availability: Nationwide across Japan
The base milk pudding features a signature “melting” texture that dissolves on the tongue. It is topped with a fragrant sakura sauce and a light sakura whipped cream. The delicate pink gradation is beautiful to look at, making it a treat for both the eyes and the palate.
2. Sakura Mochi Made with Hokkaido Tokachi Red Beans
A staple of Japanese seasonal sweets, “Sakura Mochi” is a traditional treat consisting of a pink rice cake filled with bean paste and wrapped in a salt-pickled cherry blossom leaf.
- Release Date: Rolling out from Tuesday, February 24, 2026
- Price: 188 yen (203.04 yen incl. tax / approx. $1.35)
- Availability: Nationwide (excluding Okinawa Prefecture)
This version uses high-quality red beans from Tokachi, Hokkaido, to create a smooth “koshian” (fine bean paste), which is then wrapped in a sakura-scented dough. By using the traditional method of steaming domestic glutinous rice (Domyoji flour) in a bamboo steamer, they have achieved a perfect “mochi-mochi” (chewy) texture that feels handmade.
3. Sakura and Uji Matcha Japanese Parfait
For those seeking visual flair and a satisfying volume, the “Sakura and Uji Matcha Japanese Parfait” is highly recommended. It is a luxurious combination of traditional Japanese dessert elements packed into a single cup.
- Release Date: Rolling out from Tuesday, February 24, 2026
- Price: 398 yen (429.84 yen incl. tax / approx. $2.87)
- Availability: Nationwide (excluding Okinawa Prefecture)
The parfait features a three-layer structure of matcha jelly, sakura mousse, and matcha mousse, allowing you to enjoy changing flavors as you eat. It is topped with sakura bean paste whipped cream, matcha milk warabi mochi, dorayaki pancake pieces, and colorful “Sanshoku Dango” (three-colored dumplings). This East-meets-West parfait harmonizes the pleasant bitterness of Uji Matcha—famous as a premium tea from Kyoto—with the sweet scent of sakura.
4. Chewy Japanese Crepe: Sakura & Strawberry
New items will continue to join the lineup in March. The “Chewy Japanese Crepe: Sakura & Strawberry” is a fusion of Japan’s unique crepe culture and traditional Japanese ingredients.
- Release Date: Rolling out from Tuesday, March 3, 2026
- Price: 260 yen (280.80 yen incl. tax / approx. $1.87)
- Availability: Nationwide
This product uses 7-Eleven’s popular “mochiri” (springy/chewy) crepe dough. Inside, it is filled with sakura-flavored bean paste and cream, complemented by a tangy strawberry sauce containing real fruit pieces. While it is designed to be eaten easily with one hand, it offers a truly authentic taste of spring.
5. Whole Berry Uji Matcha Strawberry Daifuku
Finally, we have an updated take on a springtime classic: “Strawberry Daifuku.”
- Release Date: Rolling out from Tuesday, March 3, 2026
- Price: 260 yen (280.80 yen incl. tax / approx. $1.87)
- Availability: Nationwide (excluding Okinawa Prefecture)
This sweet features a “whole” fresh, juicy strawberry. It is encased in rich Uji Matcha bean paste and wrapped in a layer of incredibly soft mochi dough. The refreshing acidity of the strawberry and the deep, refined bitterness of the matcha create a sophisticated flavor profile for adults.
Summary: Experience “Spring Luxury” Easily at a Japanese Konbini
A 7-Eleven product developer stated, “We want to deliver the luxury of tasting the season in a convenient, everyday location as we welcome spring after a long winter.” In Japan, convenience stores are more than just retail shops; they are places where you can experience the latest trends and the changing of the seasons most quickly and easily.
When you visit Japan, be sure to stop by a nearby 7-Eleven to enjoy the Japanese spring with all your senses through these limited-time sweets.
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