Kabaya Foods, a major Japanese confectionery manufacturer, is set to release a limited-time spring flavor, “Crystal Peach,” from its popular brand “Shari-in Gummy.” Scheduled to hit the shelves of Japanese convenience stores (konbini) nationwide on March 31, 2026, this series has rapidly gained a following in the Japanese gummy market since its debut, thanks to its unique “shari-shari” (crunchy texture like sugar).
Surpassing 3 Billion Yen in Just 1.5 Years! The Momentum of the New Generation Gummy
In the gummy aisles of Japanese convenience stores, “Shari-in Gummy” currently boasts immense popularity. From its launch in September 2024 to January 2026—a span of approximately one and a half years—the brand achieved cumulative sales of 3 billion yen (approx. $20 million USD). This is considered an exceptional pace in Japan’s highly competitive confectionery market.
The secret behind this rapid growth lies in Kabaya’s proprietary “Inner Shari-shari Manufacturing Method.”
- Exterior: A smooth, slippery texture on the tongue.
- Interior: The moment you bite in, a pleasant “shari” (crunchy) sensation bursts from within.
This dual structure provides an unprecedented and surprising experience. In preparation for Spring 2026, the package design has also been refreshed to communicate the joy of this texture more intuitively.
“Crystal Peach”: A Fusion of “Transparency” and “Refreshment”
The newly introduced “Crystal Peach” is a flavor inspired by the crisp clarity of a crystal. During development, the primary focus was on how to best highlight the brand’s greatest appeal: the “shari-shari” texture.
While conventional peach gummies often emphasize heavy sweetness, this new release features:
- Crisp Sweetness: A refreshing taste perfect for a quick reset.
- Secret Crunchy Grains: Sparkling grains that pop with every bite, blending with a pure peach aroma.
The developers chose the name “Crystal” to convey the image of the grains trapped inside the gummy shining like gems.
One-of-a-Kind Stimulation via the “Inner Shari-shari Manufacturing Method”
The reason the “shari-shari” texture lasts until the very end is due to a special raw material developed by Kabaya. Typically, when different materials are placed inside a gummy, they absorb moisture over time, causing the texture to change. However, the “secret crunchy grains” used in this product possess a special property that makes them resistant to dissolving even inside the gummy.
Furthermore, the choice to give the exterior a smooth coating aligns perfectly with modern lifestyles:
- Clean Hands: The lack of powder coating means fingers don’t get messy, making it safe to eat while working or studying.
- Digital Device Friendly: You can easily enjoy them while operating a PC or smartphone.
Product Information: Shari-in Gummy Crystal Peach
Details for this limited-time flavor are as follows:
- Product Name: Shari-in Gummy Crystal Peach
- Net Weight: 52g (approx. 1.83 oz)
- Price: Open Price
- Release Date: Tuesday, March 31, 2026
- Availability: Convenience stores throughout Japan
- Features: A two-layer structure with a smooth exterior and a “shari-shari” crunchy interior.
For the many people visiting Japanese convenience stores (such as Seven-Eleven, Lawson, and FamilyMart), this will undoubtedly be an ideal choice for a quick mood boost.
A New “Shari-shari” Refreshment Habit for Busy Days
Kabaya has stated that through this brand, they aim to be “a presence that allows people to easily refresh during a busy day.” The act of rhythmic “shari-shari” chewing provides a pleasant sense of resetting one’s mind.
The release at the end of March, a time when many people in Japan begin new chapters in their lives, is perfect for the hectic end-of-fiscal-year season. Why not incorporate this surprising texture into your work breaks, commute, or short rests? Look for the bright, spring-like packaging at stores across Japan.
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