Natural Lawson, a health-conscious select-shop style convenience store chain operating across Japan, is hosting its “Spring Pink Fair” starting March 10, 2026. Themed around the iconic “Sakura” (cherry blossoms), the symbol of Japanese spring, the store is transformed with vibrant pink hues. A wide variety of beautiful limited-edition products, perfect for self-indulgence or as gifts, have made their debut.
Masterful Wagashi! Three Sweets to Enjoy the Sentiments of Spring
Traditional Japanese confectionery, known as “Wagashi,” deeply values the sense of the seasons. For this fair, a lineup of three items has been curated, each filled with the fragrance and beautiful colors of cherry blossoms.
Haru no Yoi (Spring Evening)
- Release Date: March 10, 2026
- Price: 200 yen (approx. $1.35 / 216 yen tax incl.)
- Features: A poetic piece representing the spring moon with pale pink dough. It is characterized by the elegant scent of sakura that spreads through the mouth.
Kuzu Sakura
- Release Date: March 10, 2026
- Price: 210 yen (approx. $1.42 / 227 yen tax incl.)
- Features: A refreshing Wagashi that harmonizes translucent dough made from Kuzu (arrowroot) starch with the saltiness of a cherry leaf.
Strawberry Warabi Mochi
- Release Date: March 10, 2026
- Price: 246 yen (approx. $1.66 / 266 yen tax incl.)
- Features: A modern twist on traditional Wagashi, adding strawberry flavor to the jiggly texture of Warabi Mochi (bracken starch dumplings).
Enjoy Japanese Spring at Home! Healing Sakura Bath Items
The culture of relaxing in the bath is deeply rooted in Japan. You can enjoy a luxurious bath time using bath additives that envelop you in the scent of cherry blossoms.
Kuso Bath Bag: Strolling through Cherry Trees
- Price: 180 yen (approx. $1.22 / 198 yen tax incl.)
- Features: A tea-bag style bath soak. It releases a gorgeous fragrance, making you feel as if you are walking through a path of cherry trees.
Sakura Ofukuwake Bath Set: Daruma Thick Bath Powder
- Price: 500 yen (approx. $3.38 / 550 yen tax incl.)
- Features: A set designed with the “Daruma,” a Japanese lucky charm. The viscous, silky water gently moisturizes the skin.
Sakura Bath Tablet Set
- Price: 630 yen (approx. $4.26 / 693 yen tax incl.)
- Features: A tablet type that fizzes when placed in hot water. Easily enjoy a spa-like mood with the scent of sakura.
Perfect for Hanami! Limited Edition Sake and Pink Wine
Spring in Japan means “Hanami” (cherry blossom viewing). Limited-edition alcoholic beverages have arrived to add a touch of glamour to outdoor parties or special meals at home.
Hanamizake Jozen Mizuno Gotoshi Junmai Ginjo 300ml
- Price: 718 yen (approx. $4.85 / 790 yen tax incl.)
- Features: A Junmai Ginjo sake from one of Japan’s leading breweries. It has a mellow umami flavor while maintaining a crisp aftertaste.
Nigori Wine Hina 300ml
- Price: 860 yen (approx. $5.81 / 946 yen tax incl.)
- Features: A sweet “Nigori” (cloudy) type wine that retains fruit components. With a low alcohol content, it is also recommended for those who aren’t strong drinkers.
Drinks to Soothe with Fragrance! Botanical Lemonade and Artistic Coffee
The selection of beverages to add color to your daily breaks is also extensive. You can choose from authentic international brands to coffee with charming package designs.
Fentimans Rose Lemonade 275ml
- Price: 410 yen (approx. $2.77 / 443 yen tax incl.)
- Features: A botanically brewed beverage using natural lemons and pure rose oil. Enjoy the elegant floral fragrance.
Drip Coffee Lovely Day / Butterfly & Flower
- Price: 195 yen (approx. $1.32 / 211 yen tax incl.)
- Features: A drip coffee with a deep, rich body. The packages featuring beautiful illustrations are wonderful to give in place of a message card.
Fusion of Tradition and New Textures! Sakura and Peach Flavored Snacks
Traditional Japanese candy-making techniques and adorably shaped rice crackers have also appeared in spring-limited flavors.
Ariheitou Pulled Sugar Candy: Megumi Peach/Strawberry
- Price: 350 yen (approx. $2.36 / 378 yen tax incl.)
- Features: A crispy candy confection made with expert craftsmanship. Enjoy the fruity flavors of peach and strawberry.
Sakura Arare
- Price: 400 yen (approx. $2.70 / 432 yen tax incl.)
- Features: Extremely thin baked crackers shaped like cherry blossoms. They feature a shrimp flavor seasoned with elegant white soy sauce.
A Chance to Win a Deluxe Set! SNS Giveaway Campaign
To commemorate the fair, an SNS campaign is being held for users residing in Japan. A total of 2 winners will receive a product assortment worth approximately 3,000 yen (approx. $20.27).
How to Apply
- X (formerly Twitter): Follow Natural Lawson Official X 🇯🇵 and repost (RT) the target post.
- Instagram: Follow Natural Lawson Official Instagram 🇯🇵 and “Like” the target post.
- Period: March 10, 2026, 10:00 AM – March 16, 2026, 11:59 PM (JST)
Prize Content (9 Items Total)
- Sakura Bath Tablet Set
- Drip Coffee: Butterfly & Flower
- POM Marushibori Peach (Peach Juice)
- Ariheitou Pulled Sugar Candy: Megumi Peach
- Sakura-colored Marshmallows
- Hono-ama Azuki (Sweetened Red Bean Snack)
- Summer Strawberry Gummies
- Sakura Fufa (Sakura-flavored snack)
- Rice Flour Cookies: Strawberry & Matcha
Summary: Experience Japanese Spring at Natural Lawson
The “Spring Pink Fair” is an excellent opportunity to experience the diversity and seasonal sense of Japanese “Konbini” (convenience store) culture. From Wagashi to bath goods and alcohol, these sakura-themed products will enrich your daily life. This is a limited-time event, so if you are visiting Japan, be sure to stop by a nearby store and experience this special pink space for yourself.
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