Lawson, a leading Japanese convenience store (konbini), will release two new items supervised by the popular Shimane Prefecture ramen shop “Menya Hibari” starting Tuesday, February 24, 2026.
Regional Specialty from a Master Shop
“Menya Hibari,” located in Matsue City, Shimane Prefecture, is a renowned restaurant with a large following for its flavors that highlight local ingredients. In this collaboration, products capturing the essence of their signature menu will be available at Lawson stores across the Chugoku-Shikoku region (Tottori, Shimane, Okayama, Hiroshima, Yamaguchi, Tokushima, Kagawa, Ehime, and Kochi prefectures).
The sale begins on February 24, 2026, and will continue until supplies run out. Please note that in Shimonoseki City, Yamaguchi Prefecture, only stores in Hohoku-cho and Toyoura-cho will carry these items.
Seafood and Meat Double Soup: “Agodashi Paitan Ramen (with Black Garlic Oil)”
The main feature of this release is an authentic ramen that pursues the quality of a specialty shop.
- Product Name: Menya Hibari Supervised Agodashi Paitan Ramen (with Black Garlic Oil)
- Release Date: February 24, 2026
- Price: 646 yen (tax included) (approx. 4.31 USD)
The highlight of this ramen lies in its carefully crafted soup. It features a blend of “Paitan” (a rich, creamy white broth concentrated with chicken and pork flavors) and dashi made from “Ago” (flying fish) caught in the waters around Japan. Agodashi is a premium stock traditionally used in the San’in region.
The noodles are made with whole wheat flour, offering a rich aroma and satisfying “koshi” (chewiness). It is topped with meat miso, fish powder, chashu pork, and green onions, finished with a drizzle of “Ma-yu” (burnt garlic oil). The fragrant garlic oil further enhances the savory depth of the soup.
Concentrated Ramen Flavor: “Meat Miso Fried Rice”
A hearty fried rice seasoned to pair perfectly with ramen also makes its debut.
- Product Name: Menya Hibari Supervised Meat Miso Fried Rice
- Release Date: February 24, 2026
- Price: 397 yen (tax included) (approx. 2.65 USD)
The uniqueness of this fried rice is in its seasoning. It is cooked using ramen soup and “seabura” (pork back fat) to create a deep, rich flavor that feels like eating a bowl of ramen.
A special meat miso is placed in the center as a topping. You can enjoy the flavor in stages: first eating it as is, then mixing in the meat miso halfway through to enjoy a “aji-hen” (flavor transformation) for a more powerful, savory experience.
Exclusive Discount Campaign for Shimane and Tottori Areas
To celebrate the launch, a special discount campaign will be held in specific areas.
At Lawson stores in Shimane and Tottori prefectures, purchasing the two items mentioned above as a set will grant a 100 yen (approx. 0.67 USD) discount off the total price.
- Campaign Details: 100 yen off per set when purchasing both target items simultaneously.
- Period: February 24, 2026, to March 9, 2026.
- Target Stores: Lawson stores in Shimane and Tottori prefectures.
This is a rare opportunity to experience the taste of a local Japanese gem at a nearby convenience store. If you are visiting the Chugoku-Shikoku region during this period, be sure to check it out!
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