Japan has a unique system called “Furusato Nozei,” or the Hometown Tax system. It’s an appealing program where you can donate to your hometown or a municipality you wish to support, receive a deduction on your taxes, and get unique local specialty products as “thank-you” gifts (known as *henreihin*). However, some people might find the process a bit complicated or be unsure when their gifts will arrive. A groundbreaking service that overturns these concerns is now available at FamilyMart, one of Japan’s major convenience store chains. It’s called “Famima Furusato Nozei.” And now, the king of indulgent ice cream that everyone knows and loves, Häagen-Dazs, has joined the lineup of return gifts!
No More Waiting for Delivery! Convenience Stores Become Your “Regional Showcase”
The greatest appeal of “Famima Furusato Nozei” is its simplicity and speed. Typically, with the Hometown Tax system, you have to wait for some time after making your donation for the return gift to be delivered to your home. With this service, however, when you donate through the dedicated website, you immediately receive an electronic coupon for your return gift in FamilyMart’s “Famipay” app. All you have to do is go to one of the approximately 16,000 FamilyMart stores nationwide at your convenience and present the coupon. You can get a product from a region you want to support right on the spot, just like regular shopping.
This system is not only convenient for us but also an environmentally friendly initiative. By eliminating the need to ship return gifts, it reduces CO2 emissions from transportation. Get what you want, when you want it. FamilyMart is becoming a new hub that connects us with attractive products from all over Japan.
Starting October 16, 2025! A Look at the Exciting New Return Gifts
Starting from 10:00 AM on October 16, 2025, even more attractive return gifts will be added. Let’s take a look at these wonderful items that can make your daily life a little richer.
[Hamanaka Town, Hokkaido] Finally Here! The King of Reward Sweets, “Häagen-Dazs”
The star of this new lineup is, without a doubt, “Häagen-Dazs Mini Cup Vanilla.” In fact, the high-quality milk that is the source of Häagen-Dazs’ rich and creamy flavor is produced right here in Hamanaka, Hokkaido. This means you can enjoy the authentic taste through the Hometown Tax system. How about the ultimate ice cream as a treat for yourself or for a special moment?
[Kuki City, Saitama] Perfect with a Drink: “Flavorful Cheese Tara®”
A long-beloved classic snack in Japan, “Cheese Tara®,” has also been added to the list of return gifts. This delicacy, made of cheese sandwiched between thin sheets of cod paste, offers a perfect match of rich cheese and savory cod. It’s ideal as a snack with drinks or for when you’re feeling a bit hungry. Experience Japan’s “OTSUMAMI” culture with ease.
[Yaizu City, Shizuoka] Stock Your Freezer with a Famous Taste: “Taiwan Ramen Supervised by Misen Honten”
“Taiwan Ramen” is famous as a super-spicy dish originating from Nagoya. Now, a frozen version supervised by the original famous restaurant, “Misen,” is available. It features a special spicy ground meat called “Taiwan Mince,” seasoned with chili peppers and garlic in a chicken-based soup, creating an addictive flavor you won’t forget. Since it’s a frozen food, you can stock it in your freezer and enjoy the authentic taste of a specialty restaurant anytime.
[Kaisei Town, Kanagawa] A Luxurious Feel for Everyday Use: “Scottie Cashmere EX”
It’s not just food. You can also choose “Scottie Cashmere EX,” a popular luxury facial tissue known for its fluffy, soft texture, just like cashmere. Created with Japan’s advanced paper-making technology, you might not be able to go back to regular tissues after experiencing this premium quality. It’s a practical return gift that makes everyday life a little more luxurious.
[Komaki City, Aichi] A Nostalgic, Classic Sweet: “Specialty Waffles”
The “Specialty Waffles,” a long-time favorite in FamilyMart’s dessert section, can now be obtained through the Hometown Tax system. Made with French fermented butter, these fragrant and gently sweet waffles are perfect for breakfast or a snack. It’s a strange but wonderful feeling to know you can support Komaki City, Aichi, with a product you always see at the store.
[Yoshida Town, Shizuoka] The Fun of Choosing! Three Types of “Tan-Stick”
“Tan-Stick” is a savory, easy-to-eat bread stick and one of FamilyMart’s popular items. This time, three flavors are being offered as return gifts: “Setouchi Lemon,” “Rich 4 Cheeses,” and “Negi Shio (Green Onion and Salt).” A great feature is that you can choose the flavor that suits your mood for the day. They’re sure to be a great help on busy mornings or as an extra item for lunch.
Don’t Miss Out! A Chance to Win Big Prizes by Purchasing Häagen-Dazs
Furthermore, a special campaign will be held to commemorate the launch of the new return gifts. From October 16 to November 3, 2025, if you enter the campaign and present the “Famipay” app when purchasing eligible Häagen-Dazs products, 500 winners will be chosen by lottery to receive specialty products from Hamanaka, Hokkaido (worth ¥5,000) or points usable with Famipay. The eligible products are the Mini Cup Vanilla, Strawberry, Green Tea, Cookies & Cream, and Macadamia Nut. Don’t miss the chance to triple your odds of winning by purchasing a total of five or more products during the campaign period.
“Famima Furusato Nozei” lets you get delicious foods and useful items from all over Japan at your nearby convenience store. During your stay or trip in Japan, why not use this unique system to find and support your favorite region? It’s sure to be a deeper, and more delicious, way to experience Japanese culture.
「ファミマふるさと納税」にハーゲンダッツが仲間入り！人気のおつまみや冷凍麺も続々追加！～ハーゲンダッツ購入で浜中町の特産品が当たるキャンペーンも実施～
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